Buzz Marketing
• What is Buzz Marketing?
• Examples of Buzz Marketing?
Tuesday 24 March 2009

What is
Buzz Marketing?
Marketing that captures the attention of
consumers and the media to the point where
talking about your brand or company becomes
entertaining, fascinating, and newsworthy.
Simply put: Buzz starts conversations.
It’s a great story or big idea that others are
willing to share.
Tuesday 24 March 2009

What is
Buzz Marketing?
YOU YOU
Traditional Marketing
Buzz Marketing
The consumer tells 2 friends, those 2 tell 2 more.
Tuesday 24 March 2009

6 Buzz Buttons
1. Taboo: Bathroom humor, sexy
2. The Unusual: Innovative
3. The Outrageous: Stunning
4. The Hilarious: Humor (hardest)
5. The Remarkable: Greatness
6. The Secrets: Information
Tuesday 24 March 2009

Examples
1. Taboo: Pepto Bismol Dance
Tuesday 24 March 2009

Examples
2. The Unusual: Denver Water
Tuesday 24 March 2009

Examples
3. The Outrageous: Whopper Freakout
Tuesday 24 March 2009

Examples
4. The Hilarious: Outhouse Springs
Tuesday 24 March 2009

Examples
5. The Remarkable: iPod
Tuesday 24 March 2009

Examples
6. The Secrets: The Denver Egotist
Tuesday 24 March 2009

Buzz Notables
Floyd’s Barbershop:
Sells an experience...
They also take their
marketing to the street
by giving cuts and massages
at local events.
Tuesday 24 March 2009

Buzz Notables
Ben & Jerry’s:
Free ice cream day. Gains
word of mouth and media
buzz.
Involvement in passionate
causes.
Movie nights during the
summer.
Tuesday 24 March 2009

Buzz Notables
American Idol:
The audience is actively
involved in voting.
Auditions are hilarious and
outrageous.
Secret scandals... between
judges and talent. Plus who
will be the next Idol?
Tuesday 24 March 2009