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#Vi donate pdf

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Transcript

  • 1. lights. cameras. donations. March 6th, 2013 • #VIDonate
  • 2. Brent Grinna, CEO & Founder, EverTrue @brentgrinna
  • 3. Chris Savage, CEO & Founder, Wistia @csavage
  • 4. In the US the average web visitor watches:250 Videos a Month *bethkanter.org
  • 5. Two-thirds of theworld’s mobiledata traffic will bevideo by 2016. *wecapture
  • 6. Netflix is thelargest sourceof internettraffic in the US. *mgadget
  • 7. 87% of onlinemarketers usevideo content. *factbrowser
  • 8. 59% of Senior Executives prefer to watch video instead of reading text#VIDonate > abc *wecapture
  • 9. Today’s Action• Use of Video in Advancement• Messaging to Your Community• Video Production On a Budget• Establishing Benchmarks• Low Cost Tools You Can USE TODAY
  • 10. Today’s Action• Use of Video in Advancement• Messaging to Your Community• Video Production On a Budget• Establishing Benchmarks• Low Cost Tools You Can USE TODAY
  • 11. We Asked:How is your institution using video today?
  • 12. “Front page of website marketing, YouTubevideos about the school, sharing classroom activities, promoting Admissions”
  • 13. “to tell the story of what itmeans to be a _____ alum”
  • 14. “For annual fund raising, for FB posts, for creative messaging with students, young alumni”#VIDonate
  • 15. “limited YouTube videos” “Rarely, ineffectively...” “were not...” “Not enough.”
  • 16. CASE SURVEY
  • 17. Use of Video in the ISL Video Channels50% SCHOOLS HAVE ALUMNICENTRIC VIDEO CONTENT 19% 31%25% SCHOOLS HAVEANNUAL FUND VIDEOS13% SCHOOLS HAVE VIDEOON ALUMNI HOME PAGE 50%#VIDonate None YouTube Vimeo
  • 18. Use of Video in the Ivy League100% SCHOOLS HAVE ALUMNICENTRIC VIDEO CONTENT50% SCHOOLS HAVEDEDICATED ALUMNI CHANNELS25% SCHOOLS HAVE VIDEO ONALUMNI HOME PAGE#VIDonate
  • 19. Participationhttp://bit.ly/XyTmPK
  • 20. Donor Recognition http://bit.ly/qxCor5#VIDonate
  • 21. Saying Thank You http://bit.ly/XKYGQV
  • 22. Alumni Stories http://bit.ly/Y6qyLr
  • 23. Today’s Action • Use of Video in Advancement • Messaging to Your Community • Video Production On a Budget • Establishing Benchmarks • Low Cost Tools You Can USE TODAY#VIDonate
  • 24. Video Messaging
  • 25. http://wistia.com/blog/the-art-brevity/
  • 26. Video Lengthnew donors repeat donors leadership donorsyoung alumni, annual fund, major gifts, untapped loyal givers evangelists
  • 27. CUT ONE: ADVICE FROM VT*WAITING FROM GARYhttp://vimeo.com/40251966
  • 28. http://vimeo.com/40251966
  • 29. http://vimeo.com/40251966
  • 30. Today’s Action • Use of Video in Advancement • Messaging to Your Community • Video Production On a Budget • Establishing Benchmarks • Low Cost Tools You Can USE TODAY#VIDonate
  • 31. The Power of Lighting
  • 32. http://wistia.com/blog/your-first-lighting-kit/#VIDonate
  • 33. Canon 5D
  • 34. http://wistia.com/blog/shot-on-an-iphone/#VIDonate
  • 35. Today’s Action • Use of Video in Advancement • Messaging to Your Community • Video Production On a Budget • Establishing Benchmarks • Low Cost Tools You Can USE TODAY#VIDonate
  • 36. Measuring Success
  • 37. Today’s Action • Use of Video in Advancement • Messaging to Your Community • Video Production On a Budget • Establishing Benchmarks • Low Cost Tools You Can USE TODAY#VIDonate
  • 38. http://50grove.wistia.com/
  • 39. http://wistia.com/learning
  • 40. Q&A#VIDonate
  • 41. Thank you!chris@wistia.com, @csavagebrent@evertrue.com, @brentgrinna