Mobilize Your Alumni          When Mobile & Social Meet                                CASE D1 Conference                 ...
Brent Grinna     Lauri West          Tina Pickering  Founder & CEO    Web Manager        Dir. Alumni Relations     EverTru...
1981
1981
2013“SoLoMo”
120  90                               119,000,000  60                               Smart Phone  30                       ...
>400*          Number of Smartphones Available in US Market                                              *ComScore Mobile ...
2% - 29%
Mobile > Desktop    Mobile Traffic Set To Pass Desktop in US in 2015#CASED1                                     *KPCG
http://www.youtube.com/watch?v=CeVn6_iwtJQ
*Credit: LinkedIn Marketing
Two Horse Race in US              iOS      Android             22%       70%#CASED1                          *BGR	  Media
Private Schools           iOS       Android          80%        20%#CASED1                    *EverTrue	  Data
CASE Has Noticed                    Independent Schools are adopting faster:                    1/4 to less than 1/5      ...
responsive design is important but...           Mobile is NOT ONLY#CASED1
Mobile is about....re-imagining. everything.#CASED1
http://www.youtube.com/watch?v=aXV-yaFmQNk
Let’s re-imagine advancement.
#CASED1
#CASED1
#CASED1
#CASED1
#CASED1
#CASED1
#CASED1
#CASED1
#CASED1
#CASED1
#CASED1
#CASED1
St. Paul’s School (NH)                Location: Concord, NH                Number of Alumni: 8,000                Launched...
Re-Imagining:      St. Paul’s Alumni Network#CASED1
17% of all  traffic =profile views
App Downloads x Class             3% of           8% of           17% of          Class of 1952                          C...
Thank You! Brent Grinna        Lauri West          Tina Pickering  Founder & CEO       Web Manager        Dir. Alumni Rela...
Mobilize Your Alumni: Where Mobile and Social Meet
Mobilize Your Alumni: Where Mobile and Social Meet
Mobilize Your Alumni: Where Mobile and Social Meet
Mobilize Your Alumni: Where Mobile and Social Meet
Mobilize Your Alumni: Where Mobile and Social Meet
Mobilize Your Alumni: Where Mobile and Social Meet
Mobilize Your Alumni: Where Mobile and Social Meet
Mobilize Your Alumni: Where Mobile and Social Meet
Mobilize Your Alumni: Where Mobile and Social Meet
Mobilize Your Alumni: Where Mobile and Social Meet
Mobilize Your Alumni: Where Mobile and Social Meet
Mobilize Your Alumni: Where Mobile and Social Meet
Mobilize Your Alumni: Where Mobile and Social Meet
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Mobilize Your Alumni: Where Mobile and Social Meet

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Mobilize Your Alumni: Where Mobile and Social Meet

  1. 1. Mobilize Your Alumni When Mobile & Social Meet CASE D1 Conference February 1, 2012#CASED1
  2. 2. Brent Grinna Lauri West Tina Pickering Founder & CEO Web Manager Dir. Alumni Relations EverTrue St. Paul’s School St. Paul’s School#CASED1
  3. 3. 1981
  4. 4. 1981
  5. 5. 2013“SoLoMo”
  6. 6. 120 90 119,000,000 60 Smart Phone 30 Users in US* 0 2009 2012 Number of Smartphone Users in US (In Millions)#CASED1 *Mobidia
  7. 7. >400* Number of Smartphones Available in US Market *ComScore Mobile Report#CASED1
  8. 8. 2% - 29%
  9. 9. Mobile > Desktop Mobile Traffic Set To Pass Desktop in US in 2015#CASED1 *KPCG
  10. 10. http://www.youtube.com/watch?v=CeVn6_iwtJQ
  11. 11. *Credit: LinkedIn Marketing
  12. 12. Two Horse Race in US iOS Android 22% 70%#CASED1 *BGR  Media
  13. 13. Private Schools iOS Android 80% 20%#CASED1 *EverTrue  Data
  14. 14. CASE Has Noticed Independent Schools are adopting faster: 1/4 to less than 1/5 Mobile Apps Projected to Grow by 26% among institutions (v. 14% in 2012) “Higher ed is more satisfied with mobile applications than mobile devices for use beyond calls/emails.”#CASED1
  15. 15. responsive design is important but... Mobile is NOT ONLY#CASED1
  16. 16. Mobile is about....re-imagining. everything.#CASED1
  17. 17. http://www.youtube.com/watch?v=aXV-yaFmQNk
  18. 18. Let’s re-imagine advancement.
  19. 19. #CASED1
  20. 20. #CASED1
  21. 21. #CASED1
  22. 22. #CASED1
  23. 23. #CASED1
  24. 24. #CASED1
  25. 25. #CASED1
  26. 26. #CASED1
  27. 27. #CASED1
  28. 28. #CASED1
  29. 29. #CASED1
  30. 30. #CASED1
  31. 31. St. Paul’s School (NH) Location: Concord, NH Number of Alumni: 8,000 Launched with EverTrue in September 2011#CASED1
  32. 32. Re-Imagining: St. Paul’s Alumni Network#CASED1
  33. 33. 17% of all traffic =profile views
  34. 34. App Downloads x Class 3% of 8% of 17% of Class of 1952 Class of 1981 Class of 2005#CASED1 *EverTrue  Data
  35. 35. Thank You! Brent Grinna Lauri West Tina Pickering Founder & CEO Web Manager Dir. Alumni Relations EverTrue St. Paul’s School St. Paul’s School @brentgrinna @spsadmissions @spsadmissions @EverTrue lwest@sps.edu tabramson@sps.edubrent@evertrue.com#CASED1

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