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Mobilize Your Alumni: Where Mobile and Social Meet

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  • 1. Mobilize Your Alumni When Mobile & Social Meet CASE D1 Conference February 1, 2012#CASED1
  • 2. Brent Grinna Lauri West Tina Pickering Founder & CEO Web Manager Dir. Alumni Relations EverTrue St. Paul’s School St. Paul’s School#CASED1
  • 3. 1981
  • 4. 1981
  • 5. 2013“SoLoMo”
  • 6. 120 90 119,000,000 60 Smart Phone 30 Users in US* 0 2009 2012 Number of Smartphone Users in US (In Millions)#CASED1 *Mobidia
  • 7. >400* Number of Smartphones Available in US Market *ComScore Mobile Report#CASED1
  • 8. 2% - 29%
  • 9. Mobile > Desktop Mobile Traffic Set To Pass Desktop in US in 2015#CASED1 *KPCG
  • 10. http://www.youtube.com/watch?v=CeVn6_iwtJQ
  • 11. *Credit: LinkedIn Marketing
  • 12. Two Horse Race in US iOS Android 22% 70%#CASED1 *BGR  Media
  • 13. Private Schools iOS Android 80% 20%#CASED1 *EverTrue  Data
  • 14. CASE Has Noticed Independent Schools are adopting faster: 1/4 to less than 1/5 Mobile Apps Projected to Grow by 26% among institutions (v. 14% in 2012) “Higher ed is more satisfied with mobile applications than mobile devices for use beyond calls/emails.”#CASED1
  • 15. responsive design is important but... Mobile is NOT ONLY#CASED1
  • 16. Mobile is about....re-imagining. everything.#CASED1
  • 17. http://www.youtube.com/watch?v=aXV-yaFmQNk
  • 18. Let’s re-imagine advancement.
  • 19. #CASED1
  • 20. #CASED1
  • 21. #CASED1
  • 22. #CASED1
  • 23. #CASED1
  • 24. #CASED1
  • 25. #CASED1
  • 26. #CASED1
  • 27. #CASED1
  • 28. #CASED1
  • 29. #CASED1
  • 30. #CASED1
  • 31. St. Paul’s School (NH) Location: Concord, NH Number of Alumni: 8,000 Launched with EverTrue in September 2011#CASED1
  • 32. Re-Imagining: St. Paul’s Alumni Network#CASED1
  • 33. 17% of all traffic =profile views
  • 34. App Downloads x Class 3% of 8% of 17% of Class of 1952 Class of 1981 Class of 2005#CASED1 *EverTrue  Data
  • 35. Thank You! Brent Grinna Lauri West Tina Pickering Founder & CEO Web Manager Dir. Alumni Relations EverTrue St. Paul’s School St. Paul’s School @brentgrinna @spsadmissions @spsadmissions @EverTrue lwest@sps.edu tabramson@sps.edubrent@evertrue.com#CASED1

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