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Millennial Giving: Misconceptions and Solutions

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The Millennial Generation has been called the ME ME ME generation, labeled narcissistic and entitled. Well, whether or not this is an accurate and fair characterization, millennials are the future …

The Millennial Generation has been called the ME ME ME generation, labeled narcissistic and entitled. Well, whether or not this is an accurate and fair characterization, millennials are the future lifeblood of your institution and we're here to help.

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  • 1. YOU want ME to give YOU what?! Misconceptions with & Solutions for Millennial Giving #GENYGIVE
  • 2. Harvey Simmons, EverTrue @HOSIMMONS4
  • 3. Matt Siegel, University of Rochester matt.siegel@rochester.edu
  • 4. Today’s Blueprint Sketching the Millennial Portrait 7 Ways to Be Relevant to Millennials In Practice: University of Rochester
  • 5. What’s a MILLENNIAL?
  • 6. BY DEFINITION, MILLENNIALS RANGE IN AGE... GREATLY 19 | 31
  • 7. Millennial Characterizations #GENYGIVE
  • 8. MILLENNIAL True or False
  • 9. True or False Millennials are the least apt to give.
  • 10. FALSE 100 75 50 25 0 GEN Y GEN X Boomers Matures #GENYGIVE *blackbaud
  • 11. True or False Student debt effects millennial giving.
  • 12. TRUE *eduventures
  • 13. TRUE *eduventures
  • 14. True or False Meeting face-to-face is the best way to educate Millennial donors.
  • 15. FALSE *MILLENNIAL IMPACT REPORT
  • 16. This is a new thing.
  • 17. Be Relevant to 7 Ways to Engage Millennials
  • 18. "An obsession with simplicity [for GEN Y] is essential. - Josh Dyksta, Writer at Fast Company
  • 19. 1. Make Giving Easy #GENYGIVE
  • 20. 1. Make Giving Easy
  • 21. "They're much more likely to find value in experiences than they are to find value in things. - Noah Nelson, Writer at Huffington Post
  • 22. 2. Re-occurring Monthly Gifts http://centennial.rice.edu/stories/youngalumni/
  • 23. 2. Re-occurring Monthly Gifts
  • 24. “We have enough technology these days that it should be easy for you to get to know me before you reach out and start the conversation. - Sarah Goliger, Marketing Manager at HubSpot
  • 25. 3. Give Context to Your Asks
  • 26. 3. Give Context to Your Asks #GENYGIVE
  • 27. “40% of Millennials check Facebook more than 10 times per day. -Dan Schawbel, Founder of Millennialbranding.com #GENYGIVE
  • 28. 4. Add Some Bucks to Social Media
  • 29. “Only 43.6% of 18-29 year olds are employed full-time and now we have another report showing roughly 1 in 6 18-29 year olds are out of work entirely. - Evan Feinburg, President of Generation Opportunity
  • 30. 5. Make them Rockstar Networkers
  • 31. “ They grew up with Barney, the communityminded purple dinosaur that put sharing and fairness at the top of his to-do list. If they are going to share all of their secrets online, they expect everybody to share their secrets as well. - Warren Wright, SVP, Life Course Associates
  • 32. 6. Improving Transparency http://report.president.msu.edu/360/broad/
  • 33. “ They want impact they can see, and they want to know that their own involvement has contributed to that impact. - Next Gen Donors, #NEXTDONORS #GENYGIVE
  • 34. 7. Crowdfunding
  • 35. DECREASE IN UNRESTRICTED
  • 36. CONSECUTIVE GIFTS
  • 37. BC GOLD LEADERSHIP COUNCIL
  • 38. George Eastman’s Legacy
  • 39. “How much did that cup of coffee cost you?”
  • 40. Senior Class Giving: Making the Transition to Alumni Giving
  • 41. Recent Graduate Philanthropy Council
  • 42. George Eastman Circle “Associate” Giving $4,000 over 5 years - Associate
  • 43. GOLD is Moving the Needle!
  • 44. THANK YOU! @evertrue @hosimmons4 info@evertrue.com

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