YOU want ME to
give YOU what?!

Misconceptions with & Solutions for Millennial Giving
#GENYGIVE
Harvey Simmons, EverTrue
@HOSIMMONS4
Matt Siegel, University of Rochester
matt.siegel@rochester.edu
Today’s Blueprint
Sketching the Millennial Portrait
7 Ways to Be Relevant to Millennials
In Practice: University of Roches...
What’s a MILLENNIAL?
BY DEFINITION, MILLENNIALS RANGE IN AGE...

GREATLY

19

|

31
Millennial Characterizations

#GENYGIVE
MILLENNIAL
True or False
True or False

Millennials are the least apt to give.
FALSE
100

75

50

25

0

GEN Y

GEN X

Boomers

Matures

#GENYGIVE
*blackbaud
True or False

Student debt effects
millennial giving.
TRUE

*eduventures
TRUE

*eduventures
True or False
Meeting face-to-face is the best way
to educate Millennial donors.
FALSE

*MILLENNIAL IMPACT REPORT
This is a new thing.
Be Relevant to

7 Ways to Engage
Millennials
"An obsession with simplicity [for GEN Y] is essential.
- Josh Dyksta, Writer at Fast Company
1. Make Giving Easy

#GENYGIVE
1. Make Giving Easy
"They're much more likely to find value in

experiences than they are to find value in things.
- Noah Nelson, Writer at Hu...
2. Re-occurring Monthly Gifts

http://centennial.rice.edu/stories/youngalumni/
2. Re-occurring Monthly Gifts
“We have enough technology these days that it
should be easy for you to get to know me before you
reach out and start the ...
3. Give Context to Your Asks
3. Give Context to Your Asks

#GENYGIVE
“40% of Millennials check Facebook
more than 10 times per day.
-Dan Schawbel, Founder of Millennialbranding.com

#GENYGIVE
4. Add Some Bucks to Social Media
“Only 43.6% of 18-29 year olds are
employed full-time and now we have
another report showing roughly 1 in 6
18-29 year old...
5. Make them Rockstar Networkers
“ They grew up with Barney, the communityminded purple dinosaur that put sharing and
fairness at the top of his to-do list...
6. Improving Transparency

http://report.president.msu.edu/360/broad/
“ They want impact they can see, and they
want to know that their own involvement has
contributed to that impact.
- Next G...
7. Crowdfunding
DECREASE IN UNRESTRICTED
CONSECUTIVE GIFTS
BC GOLD
LEADERSHIP COUNCIL
George Eastman’s Legacy
“How much did that cup of coffee cost you?”
Senior Class Giving:
Making the Transition to Alumni Giving
Recent Graduate
Philanthropy Council
George Eastman Circle
“Associate” Giving
$4,000 over 5 years - Associate
GOLD is Moving the Needle!
THANK YOU!
@evertrue
@hosimmons4
info@evertrue.com
Millennial Giving: Misconceptions and Solutions
Millennial Giving: Misconceptions and Solutions
Millennial Giving: Misconceptions and Solutions
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Millennial Giving: Misconceptions and Solutions

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The Millennial Generation has been called the ME ME ME generation, labeled narcissistic and entitled. Well, whether or not this is an accurate and fair characterization, millennials are the future lifeblood of your institution and we're here to help.

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Millennial Giving: Misconceptions and Solutions

  1. 1. YOU want ME to give YOU what?! Misconceptions with & Solutions for Millennial Giving #GENYGIVE
  2. 2. Harvey Simmons, EverTrue @HOSIMMONS4
  3. 3. Matt Siegel, University of Rochester matt.siegel@rochester.edu
  4. 4. Today’s Blueprint Sketching the Millennial Portrait 7 Ways to Be Relevant to Millennials In Practice: University of Rochester
  5. 5. What’s a MILLENNIAL?
  6. 6. BY DEFINITION, MILLENNIALS RANGE IN AGE... GREATLY 19 | 31
  7. 7. Millennial Characterizations #GENYGIVE
  8. 8. MILLENNIAL True or False
  9. 9. True or False Millennials are the least apt to give.
  10. 10. FALSE 100 75 50 25 0 GEN Y GEN X Boomers Matures #GENYGIVE *blackbaud
  11. 11. True or False Student debt effects millennial giving.
  12. 12. TRUE *eduventures
  13. 13. TRUE *eduventures
  14. 14. True or False Meeting face-to-face is the best way to educate Millennial donors.
  15. 15. FALSE *MILLENNIAL IMPACT REPORT
  16. 16. This is a new thing.
  17. 17. Be Relevant to 7 Ways to Engage Millennials
  18. 18. "An obsession with simplicity [for GEN Y] is essential. - Josh Dyksta, Writer at Fast Company
  19. 19. 1. Make Giving Easy #GENYGIVE
  20. 20. 1. Make Giving Easy
  21. 21. "They're much more likely to find value in experiences than they are to find value in things. - Noah Nelson, Writer at Huffington Post
  22. 22. 2. Re-occurring Monthly Gifts http://centennial.rice.edu/stories/youngalumni/
  23. 23. 2. Re-occurring Monthly Gifts
  24. 24. “We have enough technology these days that it should be easy for you to get to know me before you reach out and start the conversation. - Sarah Goliger, Marketing Manager at HubSpot
  25. 25. 3. Give Context to Your Asks
  26. 26. 3. Give Context to Your Asks #GENYGIVE
  27. 27. “40% of Millennials check Facebook more than 10 times per day. -Dan Schawbel, Founder of Millennialbranding.com #GENYGIVE
  28. 28. 4. Add Some Bucks to Social Media
  29. 29. “Only 43.6% of 18-29 year olds are employed full-time and now we have another report showing roughly 1 in 6 18-29 year olds are out of work entirely. - Evan Feinburg, President of Generation Opportunity
  30. 30. 5. Make them Rockstar Networkers
  31. 31. “ They grew up with Barney, the communityminded purple dinosaur that put sharing and fairness at the top of his to-do list. If they are going to share all of their secrets online, they expect everybody to share their secrets as well. - Warren Wright, SVP, Life Course Associates
  32. 32. 6. Improving Transparency http://report.president.msu.edu/360/broad/
  33. 33. “ They want impact they can see, and they want to know that their own involvement has contributed to that impact. - Next Gen Donors, #NEXTDONORS #GENYGIVE
  34. 34. 7. Crowdfunding
  35. 35. DECREASE IN UNRESTRICTED
  36. 36. CONSECUTIVE GIFTS
  37. 37. BC GOLD LEADERSHIP COUNCIL
  38. 38. George Eastman’s Legacy
  39. 39. “How much did that cup of coffee cost you?”
  40. 40. Senior Class Giving: Making the Transition to Alumni Giving
  41. 41. Recent Graduate Philanthropy Council
  42. 42. George Eastman Circle “Associate” Giving $4,000 over 5 years - Associate
  43. 43. GOLD is Moving the Needle!
  44. 44. THANK YOU! @evertrue @hosimmons4 info@evertrue.com

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