Implementing a          Mobile Strategy                     CASE DIII Conference                      February 18, 2013#CA...
Brent Grinna      Adam Volant Founder & CEO        EVP & COO    EverTrue     VMI Alumni Association  @brentgrinna        @...
1981#CASEINSPIRES
1981#CASEINSPIRES
#CASEINSPIRES
2013 “SoLoMo”#CASEINSPIRES
120     90                           119,000,000     60                           Smart Phone     30                      ...
Tablet Adoption#CASEINSPIRES
Interest in Buying in Next 6 Mo.             (USA Kids 6-12 Years Old)*               iPad                                ...
#CASEINSPIRES
http://www.youtube.com/watch?v=CeVn6_iwtJQ#CASEINSPIRES
Facebook User Growth#CASEINSPIRES
LinkedIn User Growth          200          150          100                                                      Members (...
Two Horse Race in US                iOS   Android                22%   70%                                *BGR	  Media#CAS...
EverTrue Data                 iOS     Android                80%       20%                               *EverTrue	  Data#...
responsive design is important but...         Mobile is NOT ONLY#CASEINSPIRES
Mobile is about....  re-imagining. everything.#CASEINSPIRES
#CASEINSPIRES
#CASEINSPIRES
#CASEINSPIRES
#CASEINSPIRES
http://www.youtube.com/watch?v=aXV-yaFmQNk
Let’s re-imagine advancement.#CASEINSPIRES
#CASEINSPIRES
#CASEINSPIRES
#CASEINSPIRES
#CASEINSPIRES
Facebook Pages                   Manager#CASEINSPIRES
#CASEINSPIRES
#CASEINSPIRES
Virginia Military Institute      Location: Lexington, VA      Number of Alumni: ~25,000      Launched with EverTrue in 2011
#CASEINSPIRES
App Users x Class                                            21% of                                         Class of 2004 ...
Top VMI Users                   1) 1981                   2) 1968                   3) 1992                   4) 1977     ...
Thank You!          Brent Grinna          Adam Volant            Founder & CEO           EVP & COO               EverTrue ...
Implementing a Mobile Strategy
Implementing a Mobile Strategy
Implementing a Mobile Strategy
Implementing a Mobile Strategy
Implementing a Mobile Strategy
Implementing a Mobile Strategy
Implementing a Mobile Strategy
Implementing a Mobile Strategy
Implementing a Mobile Strategy
Implementing a Mobile Strategy
Implementing a Mobile Strategy
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Implementing a Mobile Strategy

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Brent Grinna, Founder & CEO of EverTrue and Adam Volant, EVP & COO of VMI Alumni Association presented at CASE District III in Atlanta in February 2013.

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Implementing a Mobile Strategy

  1. 1. Implementing a Mobile Strategy CASE DIII Conference February 18, 2013#CASEINSPIRES
  2. 2. Brent Grinna Adam Volant Founder & CEO EVP & COO EverTrue VMI Alumni Association @brentgrinna @vmialumni
  3. 3. 1981#CASEINSPIRES
  4. 4. 1981#CASEINSPIRES
  5. 5. #CASEINSPIRES
  6. 6. 2013 “SoLoMo”#CASEINSPIRES
  7. 7. 120 90 119,000,000 60 Smart Phone 30 Users in US* 0 2009 2012 Number of Smartphone Users in US (In Millions) *Mobidia#CASEINSPIRES
  8. 8. Tablet Adoption#CASEINSPIRES
  9. 9. Interest in Buying in Next 6 Mo. (USA Kids 6-12 Years Old)* iPad 48% Nintendo Wii U 39% iPad Mini 36% iPod Touch 36% iPhone 33%Kinnect for Xbox 360 31% 0 12.5 25 37.5 50#CASEINSPIRES *Nielson
  10. 10. #CASEINSPIRES
  11. 11. http://www.youtube.com/watch?v=CeVn6_iwtJQ#CASEINSPIRES
  12. 12. Facebook User Growth#CASEINSPIRES
  13. 13. LinkedIn User Growth 200 150 100 Members (mn) 50 0 Q4’10 Q4’11 Q4’12#CASEINSPIRES*Credit: LinkedIn Marketing
  14. 14. Two Horse Race in US iOS Android 22% 70% *BGR  Media#CASEINSPIRES
  15. 15. EverTrue Data iOS Android 80% 20% *EverTrue  Data#CASEINSPIRES
  16. 16. responsive design is important but... Mobile is NOT ONLY#CASEINSPIRES
  17. 17. Mobile is about.... re-imagining. everything.#CASEINSPIRES
  18. 18. #CASEINSPIRES
  19. 19. #CASEINSPIRES
  20. 20. #CASEINSPIRES
  21. 21. #CASEINSPIRES
  22. 22. http://www.youtube.com/watch?v=aXV-yaFmQNk
  23. 23. Let’s re-imagine advancement.#CASEINSPIRES
  24. 24. #CASEINSPIRES
  25. 25. #CASEINSPIRES
  26. 26. #CASEINSPIRES
  27. 27. #CASEINSPIRES
  28. 28. Facebook Pages Manager#CASEINSPIRES
  29. 29. #CASEINSPIRES
  30. 30. #CASEINSPIRES
  31. 31. Virginia Military Institute Location: Lexington, VA Number of Alumni: ~25,000 Launched with EverTrue in 2011
  32. 32. #CASEINSPIRES
  33. 33. App Users x Class 21% of Class of 2004 16% of Class of 1987 7% of Class of 1959 *EverTrue  Data#CASEINSPIRES
  34. 34. Top VMI Users 1) 1981 2) 1968 3) 1992 4) 1977 5) 1982 6) 1982 7) 1996 8) 2003 9) 1970 10) 1970 *EverTrue  Data#CASEINSPIRES
  35. 35. Thank You! Brent Grinna Adam Volant Founder & CEO EVP & COO EverTrue VMI Alumni Association brent@evertrue.com avolant@vmiaa.org#CASEINSPIRES

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