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    ICAA ICAA Presentation Transcript

    • for alumni engagement & prospect research ` ICAA Conference July, 2013
    • Brent Grinna (@brentgrinna) Founder & CEO, EverTrue Board Member, Brown Alumni Association
    • Facebook User Growth
    • *Credit: LinkedIn Marketing 0 75 150 225 300 Q4’10 Q4’11 Q4’12 Q4’13E Members (mn) LinkedIn Growth
    • Why Bring Advancement to ?
    • Global Reach LinkedIn’s user base of 200M represents 200 countries. *Credit: Amodiovalerio Verde Members by Country*
    • An Influential Bunch Accounts for executives from all Fortune 500 Companies. *Credit: LinkedIn Marketing 4 in 5 LinkedIn users drive business decisions. 42% of members make over $100,000 a year in salary. 39% are Managers, Directors, Owners, Chief Officers or VPs. 93% more likely to be college graduates than the average adult online.
    • Using Groups for Alumni Best Practice:
    • The Group Manager
    • Have One Group
    • Lock It Up Keeping your group locked keeps out spammers. It allows you to personally welcome members into the community. Bottom-line: you don’t want random people in your group and neither do your alumni. Example: Otterbein - http://linkd.in/18EUUR1
    • Group Analytics
    • Peer Benchmarking Based on search of school’s alumni on LinkedIn vs. in official LinkedIn alumni group http://www.evertrue.com/grader/ 0%# 10%# 20%# 30%# 40%# 50%# Dickinson# College# DePauw# University# Denison# University# College#of# Wooster# Kenyon#College# Oberlin#College# University#of# Dayton# Case#Western# Reserve# University# John#Carroll# University# LinkedIn(Group(Adop/on(
    • Grow Your Group by 5pm Today Example: HB - 60% Growth in One Month http://bit.ly/Y84pSY
    • Top 5 Industries 1. Financial Services 2. Marketing 3. Hospital & Health Care 4. Higher Ed 5. Education Management Top 5 Employers Alums byTop Cities Top 5 Industries Top 5 Employers 1. Marketing 2. Education Management 3. Hospital & Health Care 4. Financial Services 5. Law 1. Ohio Wesleyan 2. J.P. Morgan 3. Ohio State U 4. Nationwide 5. Deloitte 1. Cleveland Clinic 2. Hathaway Brown 3. Mass. Gen. Hospital 4. Edelman 5. Case Western Ohio Wesleyan Hathaway Brown 70% 4% 5% 8% 13%Columbus NYC Cleveland DC Other Alums byTop Cities 62% 5% 5% 8% 20% Cleveland NYC Boston Chicago Other
    • Prospect Research on
    • Advanced Search
    • Saving Your Search
    • LinkedIn for Alumni
    • Being a Professional Resource to Alumni and Donors on
    • Profile Photo: Smile! Bad Bad <-- 50-70% more inquiries
    • Be Fun to Talk To Create a Captivating Headline & Summary Customize your link Give and Get: Recommendations & Endorsements
    • CardMunch!
    • 2 people join LinkedIn every second Summary: 1) Group Manager - Grow your Group by 5pm 2) Prospect research - simple targeting & saved searches 3) Enhance your own profile 4) CardMunch - a great tool for fundraisers 5) Students - don’t let them graduate without LinkedIn Good Luck! brent@evertrue.com Build -> Analyze -> Engage