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EverTrue: LinkedIn for Alumni Engagement & Prospect Research
EverTrue: LinkedIn for Alumni Engagement & Prospect Research
EverTrue: LinkedIn for Alumni Engagement & Prospect Research
EverTrue: LinkedIn for Alumni Engagement & Prospect Research
EverTrue: LinkedIn for Alumni Engagement & Prospect Research
EverTrue: LinkedIn for Alumni Engagement & Prospect Research
EverTrue: LinkedIn for Alumni Engagement & Prospect Research
EverTrue: LinkedIn for Alumni Engagement & Prospect Research
EverTrue: LinkedIn for Alumni Engagement & Prospect Research
EverTrue: LinkedIn for Alumni Engagement & Prospect Research
EverTrue: LinkedIn for Alumni Engagement & Prospect Research
EverTrue: LinkedIn for Alumni Engagement & Prospect Research
EverTrue: LinkedIn for Alumni Engagement & Prospect Research
EverTrue: LinkedIn for Alumni Engagement & Prospect Research
EverTrue: LinkedIn for Alumni Engagement & Prospect Research
EverTrue: LinkedIn for Alumni Engagement & Prospect Research
EverTrue: LinkedIn for Alumni Engagement & Prospect Research
EverTrue: LinkedIn for Alumni Engagement & Prospect Research
EverTrue: LinkedIn for Alumni Engagement & Prospect Research
EverTrue: LinkedIn for Alumni Engagement & Prospect Research
EverTrue: LinkedIn for Alumni Engagement & Prospect Research
EverTrue: LinkedIn for Alumni Engagement & Prospect Research
EverTrue: LinkedIn for Alumni Engagement & Prospect Research
EverTrue: LinkedIn for Alumni Engagement & Prospect Research
EverTrue: LinkedIn for Alumni Engagement & Prospect Research
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EverTrue: LinkedIn for Alumni Engagement & Prospect Research

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  • 1. `for alumni engagement & prospect research
  • 2. Brent Grinna (@brentgrinna)Founder & CEO, EverTrueBoard Member, Brown Alumni Association
  • 3. Why Bring Advancement to ?
  • 4. *Credit: LinkedIn Marketing
  • 5. Global Reach LinkedIn’s user base of 200M represents 200 countries. Members by Country**Credit: Amodiovalerio Verde
  • 6. An Influential Bunch 4 in 5 LinkedIn users drive business decisions. 42% of members make over $100,000 a year in salary. 39% are Managers, Directors, Owners, Chief Officers or VPs. Accounts for executives from all 2011 Fortune 500 Companies. 93% more likely to be college graduates than the average adult online.*Credit: LinkedIn Marketing
  • 7. Activity 73% Use LinkedIn to network with other professionals. 2 out of 3 use LinkedIn to keep up with industry news. In 2011, LinkedIn users conducted 4.2B professional searches.There are more than 2M company pages & 1M groups on LinkedInIn the last year, LinkedIn has experiences a 170% inc. in mobile use.
  • 8. Best Practice:Using Groups for Alumni
  • 9. The Group Manager
  • 10. Have One Group
  • 11. Lock It UpKeeping your group locked keeps out spammers. It allowsyou to personally welcome members into the community.Bottom-line: you don’t want random people in your group and neither do your alumni. Example: Deerfield - http://linkd.in/WIgJmg
  • 12. Group AnalyticsExample: Harvard-Westlake - http://linkd.in/V2Ypq3
  • 13. BenchmarkingLinkedIn alumni group members per student - summer 2011
  • 14. The Eight Schools - January 2013 32.25 1.50.75 0 Andover St. Paul’s Deerfield Academy Choate Rosemary Hall Lawrenceville School Northfield Mount Hermon Exeter Hotchkiss School Today Summer 2011 *Size of LinkedIn Alumni Group / Enrollment
  • 15. Grow Your Group by 5pm Today http://bit.ly/Y84pSY Example: Shady Side Academy
  • 16. Prospect Research on
  • 17. Andover ExeterTop 5 Industries Top 5 Employers Top 5 Industries Top 5 Employers1. Financial Services 1. Accenture 1. Financial Services 1. Goldman Sachs2. Law Practice 2. J.P. Morgan 2. Law Practice 2. Google3. Marketing 3. Merrill Lynch 3. Marketing 3. IBM4. Information Technology 4. Fidelity Investments 4. Investment Management 4. J.P Morgan5. Management Consulting 5.Google 5. Computer Software 5. Merrill Lynch Alums by Top Cities Alums by Top Cities Boston NYC 26% 24% NYC 36% Boston 40% San Francisco San Francisco Washington, DC Washington, DC 20% Other 6% 24% Other 9% 7% 10%
  • 18. Advanced Search
  • 19. Saving Your Search
  • 20. LinkedIn for Alumni
  • 21. Being a Professional Resource to Alumni and Donors on
  • 22. Profile Photo: Smile! Bad Bad <-- 50-70% Great! more inquiries
  • 23. Be Fun to Talk ToCreate a Captivating Headline & SummaryCustomize your linkGive and Get: Recommendations & Endorsements
  • 24. CardMunch!
  • 25. 2 people join LinkedIn every secondSummary:1) Group Manager - Grow your Group by 5pm2) Sub-groups - Bring your affinity groups online3) Prospect research - simple targeting4) Enhance your own profile5) CardMunch - a great tool for fundraisers6) Students - don’t let them graduate without LinkedIn Good Luck! brent@evertrue.com

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