for advancement
Brent Grinna (@brentgrinna)Founder & CEO, EverTrueBoard Member, Brown Alumni Association
Facebook User Growth
LinkedIn Growth          200          150          100                                                       Members (mn) ...
Mobile Growth                           Interest in Buying in Next 6 Mo.                             (USA Kids 6-12 Years ...
Why Bring Advancement to   ?
Global Reach                     LinkedIn’s user base of 200M represents 200 countries.                                   ...
An Influential Bunch                              4 in 5 LinkedIn users drive business decisions.                        42...
Activity     73% Use LinkedIn to network with other professionals.      2 out of 3 use LinkedIn to keep up with industry n...
Best Practice:Using        Groups for Alumni
The Group Manager
Have One Group
Lock It UpKeeping your group locked keeps out spammers. It allowsyou to personally welcome members into the community.Bott...
Group AnalyticsExample: Harvard-Westlake - http://linkd.in/V2Ypq3
BenchmarkingLinkedIn alumni group members per student - summer 2011
The Eight Schools - January 2013  32.25 1.50.75  0    Andover    St. Paul’s   Deerfield Academy   Choate Rosemary Hall   L...
Grow Your Group by 5pm Today         http://bit.ly/Y84pSY     Example: Shady Side Academy
Prospect Research   on
Andover                                                ExeterTop 5 Industries            Top 5 Employers           Top 5 I...
Advanced Search
Saving Your Search
LinkedIn for Alumni
Being a Professional Resource to     Alumni and Donors on
Profile Photo: Smile!             Bad             Bad                     <-- 7x more views            Great!
Be Fun to Talk ToCreate a Captivating Headline & SummaryCustomize your linkGive and Get: Recommendations & Endorsements
CardMunch!
2 people join LinkedIn every secondSummary:1) Group Manager - Grow your Group by 5pm2) Sub-groups - Bring your affinity grou...
EverTrue LinkedIn for Advancement @ USN (February 2013)
EverTrue LinkedIn for Advancement @ USN (February 2013)
EverTrue LinkedIn for Advancement @ USN (February 2013)
EverTrue LinkedIn for Advancement @ USN (February 2013)
Upcoming SlideShare
Loading in...5
×

EverTrue LinkedIn for Advancement @ USN (February 2013)

913

Published on

EverTrue Founder & CEO Brent Grinna's presentation to

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
913
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "EverTrue LinkedIn for Advancement @ USN (February 2013)"

  1. 1. for advancement
  2. 2. Brent Grinna (@brentgrinna)Founder & CEO, EverTrueBoard Member, Brown Alumni Association
  3. 3. Facebook User Growth
  4. 4. LinkedIn Growth 200 150 100 Members (mn) 50 0 Q4’10 Q4’11 Q4’12*Credit: LinkedIn Marketing
  5. 5. Mobile Growth Interest in Buying in Next 6 Mo. (USA Kids 6-12 Years Old)* iPad 48% Nintendo Wii U 39% iPad Mini 36% iPod Touch 36% iPhone 33%Kinnect for Xbox 360 31% 0 12.5 25 37.5 50 *Nielson
  6. 6. Why Bring Advancement to ?
  7. 7. Global Reach LinkedIn’s user base of 200M represents 200 countries. Members by Country**Credit: Amodiovalerio Verde
  8. 8. An Influential Bunch 4 in 5 LinkedIn users drive business decisions. 42% of members make over $100,000 a year in salary. 39% are Managers, Directors, Owners, Chief Officers or VPs. Accounts for executives from all 2011 Fortune 500 Companies. 93% more likely to be college graduates than the average adult online.*Credit: LinkedIn Marketing
  9. 9. Activity 73% Use LinkedIn to network with other professionals. 2 out of 3 use LinkedIn to keep up with industry news. In 2011, LinkedIn users conducted 4.2B professional searches.There are more than 2M company pages & 1M groups on LinkedInIn the last year, LinkedIn has experiences a 170% inc. in mobile use.
  10. 10. Best Practice:Using Groups for Alumni
  11. 11. The Group Manager
  12. 12. Have One Group
  13. 13. Lock It UpKeeping your group locked keeps out spammers. It allowsyou to personally welcome members into the community.Bottom-line: you don’t want random people in your group and neither do your alumni. Example: Deerfield - http://linkd.in/WIgJmg
  14. 14. Group AnalyticsExample: Harvard-Westlake - http://linkd.in/V2Ypq3
  15. 15. BenchmarkingLinkedIn alumni group members per student - summer 2011
  16. 16. The Eight Schools - January 2013 32.25 1.50.75 0 Andover St. Paul’s Deerfield Academy Choate Rosemary Hall Lawrenceville School Northfield Mount Hermon Exeter Hotchkiss School Today Summer 2011 *Size of LinkedIn Alumni Group / Enrollment
  17. 17. Grow Your Group by 5pm Today http://bit.ly/Y84pSY Example: Shady Side Academy
  18. 18. Prospect Research on
  19. 19. Andover ExeterTop 5 Industries Top 5 Employers Top 5 Industries Top 5 Employers1. Financial Services 1. Accenture 1. Financial Services 1. Goldman Sachs2. Law Practice 2. J.P. Morgan 2. Law Practice 2. Google3. Marketing 3. Merrill Lynch 3. Marketing 3. IBM4. Information Technology 4. Fidelity Investments 4. Investment Management 4. J.P Morgan5. Management Consulting 5.Google 5. Computer Software 5. Merrill Lynch Alums by Top Cities Alums by Top Cities Boston NYC 26% 24% NYC 36% Boston 40% San Francisco San Francisco Washington, DC Washington, DC 20% Other 6% 9% 24% Other 7% 10%
  20. 20. Advanced Search
  21. 21. Saving Your Search
  22. 22. LinkedIn for Alumni
  23. 23. Being a Professional Resource to Alumni and Donors on
  24. 24. Profile Photo: Smile! Bad Bad <-- 7x more views Great!
  25. 25. Be Fun to Talk ToCreate a Captivating Headline & SummaryCustomize your linkGive and Get: Recommendations & Endorsements
  26. 26. CardMunch!
  27. 27. 2 people join LinkedIn every secondSummary:1) Group Manager - Grow your Group by 5pm2) Sub-groups - Bring your affinity groups online3) Prospect research - simple targeting4) Enhance your own profile5) CardMunch - a great tool for fundraisers6) Students - don’t let them graduate without LinkedIn Good Luck! brent@evertrue.com

×