Using Optimized Book Landing Pages
   to convert Interested Readers
         into Book Buyers




                        ...
book landing page
take-aways

         1. Build Names
         2. Currency
         3. Free
         4. Multi-media
      ...
Without strong SEO someone interested
in your book will get to here




                                        EverPub.com
EverPub.com
First, a look at some book landing pages
that are not effective
EverPub.com
EverPub.com
EverPub.com
Do you know who is
coming to your website?
…and why?

        B2B
          Publishing community – retailer,
          who...
B2C landing pages

        They want to:
        • answer a question or learn about
          your book or program


     ...
Book landing pages
that work….
“What’s new”
includes more
than just new
books. It
includes events
and projects.




Daily TV
programs –
posted on
YouTube...
Sub-home page
for browsing



Different sort
approaches




       EverPub.com
Interweave book
landing page

Long page goes beyond
the fold but has many
strong components




                    EverPu...
Perfect amount of copy


TOC with copy


Look inside via Scribd


Vast majority of page
devoted to book, not
corporate use...
Author information


Other title suggestions


Reviews – Amazon and
print


Trust emblems for direct
purchasing




      ...
Press Release

Preview

Multiple purchase
options

Author info w picture

Reviews

Media contact info

Facebook and Twitte...
PoliPointPress
home page

Blog

Newsletter signup

Download




           EverPub.com
Strong metadata

Video

Amazon reviews

Additional book
suggestions

Look inside

TOC

Multiple purchase
options

Endorsem...
EverPub book landing page

All important metadata
Video
Social media links: Facebook,
Twitter, LinkedIn, blog
Reviews
Auth...
Related
website links

Look inside

Share

Print

Prominent BUY
button




        EverPub.com
Audio player
and download

Press & customer
reviews

Additional book
suggestions

Customer wall




         EverPub.com
KOGAN home page

 Video

 News headlines

 Free! Free! Free!

 Easy navigation

 Clean, practical
 design




            ...
Free marketing & sales resources are
used as a way to build their newsletters
and direct marketing program
Random House
Book landing page


 Previews
 Separate author
 section
 Reviews
 Discussion

 Great information
 but you nee...
making effective
book landing pages

         Use search engine optimization
         Use all 5 tools available on your bo...
EverPub LLC
Website development, SEO, e-commerce,
Social Media marketing, e-book and digital
  strategy.



              ...
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Designing Effective Book Landing Pages

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This presentation was given at the 2010 Tools of Change conference in NY.

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Designing Effective Book Landing Pages

  1. 1. Using Optimized Book Landing Pages to convert Interested Readers into Book Buyers Neil Levin - EverPub.com
  2. 2. book landing page take-aways 1. Build Names 2. Currency 3. Free 4. Multi-media 5. Lean 6. Friction free EverPub.com
  3. 3. Without strong SEO someone interested in your book will get to here EverPub.com
  4. 4. EverPub.com
  5. 5. First, a look at some book landing pages that are not effective
  6. 6. EverPub.com
  7. 7. EverPub.com
  8. 8. EverPub.com
  9. 9. Do you know who is coming to your website? …and why? B2B Publishing community – retailer, wholesaler, rights – information seekers Media – contact information, general information B2C Impulse – just wandering through Destination – seeking a specific book ....Either way – they need the same things
  10. 10. B2C landing pages They want to: • answer a question or learn about your book or program You want to: • engage the visitor, the longer they are on the site the better • build a following • capture a name • sell a book
  11. 11. Book landing pages that work….
  12. 12. “What’s new” includes more than just new books. It includes events and projects. Daily TV programs – posted on YouTube EverPub.com
  13. 13. Sub-home page for browsing Different sort approaches EverPub.com
  14. 14. Interweave book landing page Long page goes beyond the fold but has many strong components EverPub.com
  15. 15. Perfect amount of copy TOC with copy Look inside via Scribd Vast majority of page devoted to book, not corporate use EverPub.com
  16. 16. Author information Other title suggestions Reviews – Amazon and print Trust emblems for direct purchasing EverPub.com
  17. 17. Press Release Preview Multiple purchase options Author info w picture Reviews Media contact info Facebook and Twitter Discussion Wall EverPub.com
  18. 18. PoliPointPress home page Blog Newsletter signup Download EverPub.com
  19. 19. Strong metadata Video Amazon reviews Additional book suggestions Look inside TOC Multiple purchase options Endorsements Additional links Facebook Hi % of page devoted to book, not toolbars EverPub.com
  20. 20. EverPub book landing page All important metadata Video Social media links: Facebook, Twitter, LinkedIn, blog Reviews Author bio Author contact information with separate blog, FB, and Twitter accounts Downloadable files Multiple purchase options SEO embedded in design Next author appearance EverPub.com
  21. 21. Related website links Look inside Share Print Prominent BUY button EverPub.com
  22. 22. Audio player and download Press & customer reviews Additional book suggestions Customer wall EverPub.com
  23. 23. KOGAN home page Video News headlines Free! Free! Free! Easy navigation Clean, practical design EverPub.com
  24. 24. Free marketing & sales resources are used as a way to build their newsletters and direct marketing program
  25. 25. Random House Book landing page Previews Separate author section Reviews Discussion Great information but you need to link off of the page to get to it
  26. 26. making effective book landing pages Use search engine optimization Use all 5 tools available on your book page: layout, text, images, audio, and video Currency – use social media Give to get – freebies or samples Go for the comprehensive, clean, and uncluttered design EverPub.com
  27. 27. EverPub LLC Website development, SEO, e-commerce, Social Media marketing, e-book and digital strategy. CONTACT: Neil Levin neil@EverPub.com

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