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This document is offered compliments of
BSP Media Group. www.bspmediagroup.com
All rights reserved.
The future is mobile, and the
future is happening right now.
Information sources over
time
Information sources over
time
“The illiterates of the
21st century will not be
those who cannot read
and write, but those who
cannot learn, unlearn,
and...
Exponential growth in content / data
SA Browser habits
100

80
60
Desktop
40

Mobile

20
0
2000 2002 2004 2006 2008 2010 2012 2014
Dance,
Have fun,
Live the experience

Check in
Tweet
Share
Capture the experience
Mobile Africa
Mobile Africa (Some general
stats)
• Internet users now just over 16 million
• 42 million mobile users in SA – There are
6...
Mobile Africa (Some Social Stats)
• 9.9 million Facebook users (+90% use it on
their mobile – no mobile apps)
• 2.8million...
Mobile Tips
Invest wisely

Mobile
Device
Mobile
Mobile

Web Presence
Agnostic Content Strategy
Invest Now
SEO/SEM
Optimised Direct Mar...
Ask Questions
Make your site responsive

www.etv.co.za
Rule of Thumb
Make your site thumbable
Think Speed
If your site doesn’t load fast,
people will be sad
Expectations
71% expect the mobile site to load as
fast as on a desktop.
74% will only wait up to 5 seconds, now
more for ...
Test everything
Integrate with your other
platforms
•
•
•
•
•
•
•
•
•
•

Mapping
SMS/MMS/USSD
Calling
Weather
Games
News
Books
Movies
Barc...
The whole is
greater than the
sum of its parts.
Aristotle (a long time
ago)
Contextual Marketing is important in
mobile

“Contextual marketing is
about delivering the right
message to the right
pers...
Context
Data is the new oil
Some Africa data

• 80% of all new phones sold are smart /
feature phones
• 29% of SA Vodacom users have
smartphones
• 850...
10. Keep it Simple
What people want (Google 2012 Q4 global study)
The Mobile web
Tech Trends
The internet of things (Everything is
connected)
Learn from the
past
TV was not just
radio with
pictures.
Websites were
not just
brochures
online.
Mobile Phones
are not ju...
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Transcript of "Bsp media branded_rp_africacom_2013_strikemedia_freecopy"

  1. 1. This document is offered compliments of BSP Media Group. www.bspmediagroup.com All rights reserved.
  2. 2. The future is mobile, and the future is happening right now.
  3. 3. Information sources over time
  4. 4. Information sources over time
  5. 5. “The illiterates of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn” Alvin Toffler
  6. 6. Exponential growth in content / data
  7. 7. SA Browser habits 100 80 60 Desktop 40 Mobile 20 0 2000 2002 2004 2006 2008 2010 2012 2014
  8. 8. Dance, Have fun, Live the experience Check in Tweet Share Capture the experience
  9. 9. Mobile Africa
  10. 10. Mobile Africa (Some general stats) • Internet users now just over 16 million • 42 million mobile users in SA – There are 68m active sim cards (Africa has 700m phones now, still rising fast) • Approx 12 million smartphones in SA now (5m blackberry, 4.2m Symbian, 2m Android, 0.6m iphones, 0.2m WinPhone) • Top mobile sites in SA – Facebook, Google, Mxit, zamob.com, gumtree, soccerladuma.mobi
  11. 11. Mobile Africa (Some Social Stats) • 9.9 million Facebook users (+90% use it on their mobile – no mobile apps) • 2.8million Twitter users in SA (+90% Mobile) • MXit users: 6.5 million active SA users for the last 30 days (Over 60 million total registered users – SA/Kenya/Nigeria) • Over 1 Billion “Please call me” sent each month • 12.5 million SA people use apps on their
  12. 12. Mobile Tips
  13. 13. Invest wisely Mobile Device Mobile Mobile Web Presence Agnostic Content Strategy Invest Now SEO/SEM Optimised Direct Marketing Mobile applications Invest Strategically
  14. 14. Ask Questions
  15. 15. Make your site responsive www.etv.co.za
  16. 16. Rule of Thumb
  17. 17. Make your site thumbable
  18. 18. Think Speed
  19. 19. If your site doesn’t load fast, people will be sad
  20. 20. Expectations 71% expect the mobile site to load as fast as on a desktop. 74% will only wait up to 5 seconds, now more for the site to load. Real world 77% of top brands mobile sites take longer than 5 seconds to load. 79% of Google advertisers don’t have mobile optimised sites. Slow loading and poor navigation are main complaints.
  21. 21. Test everything
  22. 22. Integrate with your other platforms • • • • • • • • • • Mapping SMS/MMS/USSD Calling Weather Games News Books Movies Barcodes etc etc
  23. 23. The whole is greater than the sum of its parts. Aristotle (a long time ago)
  24. 24. Contextual Marketing is important in mobile “Contextual marketing is about delivering the right message to the right person, via the right medium at the right time.”
  25. 25. Context
  26. 26. Data is the new oil
  27. 27. Some Africa data • 80% of all new phones sold are smart / feature phones • 29% of SA Vodacom users have smartphones • 850m Phones (127m Smart) by 2015 (Africa) • 250m data connected devices by 2015 (Africa) • Personal Computer sales down 14% in Q1 2013 (largest drop since entry – Africa is mobile)
  28. 28. 10. Keep it Simple
  29. 29. What people want (Google 2012 Q4 global study)
  30. 30. The Mobile web
  31. 31. Tech Trends
  32. 32. The internet of things (Everything is connected)
  33. 33. Learn from the past TV was not just radio with pictures. Websites were not just brochures online. Mobile Phones are not just small computers.
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