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Bsp media branded_rp_africacom_2013_strikemedia_freecopy Bsp media branded_rp_africacom_2013_strikemedia_freecopy Presentation Transcript

  • This document is offered compliments of BSP Media Group. All rights reserved.
  • The future is mobile, and the future is happening right now.
  • Information sources over time
  • Information sources over time
  • “The illiterates of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn” Alvin Toffler
  • Exponential growth in content / data
  • SA Browser habits 100 80 60 Desktop 40 Mobile 20 0 2000 2002 2004 2006 2008 2010 2012 2014
  • Dance, Have fun, Live the experience Check in Tweet Share Capture the experience
  • Mobile Africa
  • Mobile Africa (Some general stats) • Internet users now just over 16 million • 42 million mobile users in SA – There are 68m active sim cards (Africa has 700m phones now, still rising fast) • Approx 12 million smartphones in SA now (5m blackberry, 4.2m Symbian, 2m Android, 0.6m iphones, 0.2m WinPhone) • Top mobile sites in SA – Facebook, Google, Mxit,, gumtree,
  • Mobile Africa (Some Social Stats) • 9.9 million Facebook users (+90% use it on their mobile – no mobile apps) • 2.8million Twitter users in SA (+90% Mobile) • MXit users: 6.5 million active SA users for the last 30 days (Over 60 million total registered users – SA/Kenya/Nigeria) • Over 1 Billion “Please call me” sent each month • 12.5 million SA people use apps on their
  • Mobile Tips
  • Invest wisely Mobile Device Mobile Mobile Web Presence Agnostic Content Strategy Invest Now SEO/SEM Optimised Direct Marketing Mobile applications Invest Strategically
  • Ask Questions
  • Make your site responsive
  • Rule of Thumb
  • Make your site thumbable
  • Think Speed
  • If your site doesn’t load fast, people will be sad
  • Expectations 71% expect the mobile site to load as fast as on a desktop. 74% will only wait up to 5 seconds, now more for the site to load. Real world 77% of top brands mobile sites take longer than 5 seconds to load. 79% of Google advertisers don’t have mobile optimised sites. Slow loading and poor navigation are main complaints.
  • Test everything
  • Integrate with your other platforms • • • • • • • • • • Mapping SMS/MMS/USSD Calling Weather Games News Books Movies Barcodes etc etc
  • The whole is greater than the sum of its parts. Aristotle (a long time ago)
  • Contextual Marketing is important in mobile “Contextual marketing is about delivering the right message to the right person, via the right medium at the right time.”
  • Context
  • Data is the new oil
  • Some Africa data • 80% of all new phones sold are smart / feature phones • 29% of SA Vodacom users have smartphones • 850m Phones (127m Smart) by 2015 (Africa) • 250m data connected devices by 2015 (Africa) • Personal Computer sales down 14% in Q1 2013 (largest drop since entry – Africa is mobile)
  • 10. Keep it Simple
  • What people want (Google 2012 Q4 global study)
  • The Mobile web
  • Tech Trends
  • The internet of things (Everything is connected)
  • Learn from the past TV was not just radio with pictures. Websites were not just brochures online. Mobile Phones are not just small computers.