Using Technology to Sell More Tickets
Katie McPhee | @ktmcphee | December 2013

1
Tuesday, December 10, 13
Capturing the moment

Tuesday, December 10, 13
Capturing the moment

Tuesday, December 10, 13
Capturing the moment

Tuesday, December 10, 13
Agenda
•
•
•

Tuesday, December 10, 13

Tools to enhance your festival brand
The power of social sharing
Big data, bigger ...
Agenda
•
•
•

Tuesday, December 10, 13

Tools to enhance your festival brand
The power of social sharing
Big data, bigger ...
Tuesday, December 10, 13
In 2012 we managed ticketing for 40,000
concerts and music festivals.

Tuesday, December 10, 13
Tuesday, December 10, 13
Tuesday, December 10, 13
16 million monthly site visitors
150 million tickets sold
£1.2 billion in gross ticket sales
Events in 179 countries

Tues...
Tools to enhance
your festival brand

Tuesday, December 10, 13
Tools to enhance
your festival brand

Tuesday, December 10, 13
Some things you do control

Tuesday, December 10, 13
Some things you do control

Tuesday, December 10, 13
Customised ticket pages

Tuesday, December 10, 13
Customised ticket pages

Tuesday, December 10, 13
Queuing is history

Tuesday, December 10, 13
The power of festival
Managing your social
sharing
brand

Tuesday, December 10, 13
The power of festival
Managing your social
sharing
brand

Tuesday, December 10, 13
The impact of a single share

Tuesday, December 10, 13
The impact of a single share

Tuesday, December 10, 13
£3.12
Increase in revenue
per Facebook share
in the UK - for outdoor

Tuesday, December 10, 13
Social discovery drives social sharing
Non-social discovery

Social discovery

x3
Tuesday, December 10, 13
Social discovery drives social sharing
Non-social discovery

Social discovery

x3
Tuesday, December 10, 13
Social discovery leads to more mobile sales

=
Tuesday, December 10, 13
Mobile optimised ticket pages increase sales

Discovery

Mobile Purchasing

25% 60%

event page traffic
from mobile devices...
Big data, bigger crowds

Tuesday, December 10, 13
Big data, bigger crowds

Tuesday, December 10, 13
Real time data enables better business decisions

Tuesday, December 10, 13
Track promotional activity to maximise marketing spend

See which promotions are working
Create links to track your campai...
See where your audience are coming from

Tuesday, December 10, 13
Gain audience insights and stay in touch

API

Tuesday, December 10, 13
Gain audience insights and stay in touch

API

Tuesday, December 10, 13
Thank You

Tuesday, December 10, 13
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Using Technology to Sell More Tickets 2013

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An overview of how Eventbrite's technology and features are enabling festival organisers to sell more tickets.

Published in: Technology, Business
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Using Technology to Sell More Tickets 2013

  1. 1. Using Technology to Sell More Tickets Katie McPhee | @ktmcphee | December 2013 1 Tuesday, December 10, 13
  2. 2. Capturing the moment Tuesday, December 10, 13
  3. 3. Capturing the moment Tuesday, December 10, 13
  4. 4. Capturing the moment Tuesday, December 10, 13
  5. 5. Agenda • • • Tuesday, December 10, 13 Tools to enhance your festival brand The power of social sharing Big data, bigger crowds
  6. 6. Agenda • • • Tuesday, December 10, 13 Tools to enhance your festival brand The power of social sharing Big data, bigger crowds
  7. 7. Tuesday, December 10, 13
  8. 8. In 2012 we managed ticketing for 40,000 concerts and music festivals. Tuesday, December 10, 13
  9. 9. Tuesday, December 10, 13
  10. 10. Tuesday, December 10, 13
  11. 11. 16 million monthly site visitors 150 million tickets sold £1.2 billion in gross ticket sales Events in 179 countries Tuesday, December 10, 13
  12. 12. Tools to enhance your festival brand Tuesday, December 10, 13
  13. 13. Tools to enhance your festival brand Tuesday, December 10, 13
  14. 14. Some things you do control Tuesday, December 10, 13
  15. 15. Some things you do control Tuesday, December 10, 13
  16. 16. Customised ticket pages Tuesday, December 10, 13
  17. 17. Customised ticket pages Tuesday, December 10, 13
  18. 18. Queuing is history Tuesday, December 10, 13
  19. 19. The power of festival Managing your social sharing brand Tuesday, December 10, 13
  20. 20. The power of festival Managing your social sharing brand Tuesday, December 10, 13
  21. 21. The impact of a single share Tuesday, December 10, 13
  22. 22. The impact of a single share Tuesday, December 10, 13
  23. 23. £3.12 Increase in revenue per Facebook share in the UK - for outdoor Tuesday, December 10, 13
  24. 24. Social discovery drives social sharing Non-social discovery Social discovery x3 Tuesday, December 10, 13
  25. 25. Social discovery drives social sharing Non-social discovery Social discovery x3 Tuesday, December 10, 13
  26. 26. Social discovery leads to more mobile sales = Tuesday, December 10, 13
  27. 27. Mobile optimised ticket pages increase sales Discovery Mobile Purchasing 25% 60% event page traffic from mobile devices Tuesday, December 10, 13 lift in conversion for mobile-optimized events Mobile Tickets 20k tickets in Passbook in first week
  28. 28. Big data, bigger crowds Tuesday, December 10, 13
  29. 29. Big data, bigger crowds Tuesday, December 10, 13
  30. 30. Real time data enables better business decisions Tuesday, December 10, 13
  31. 31. Track promotional activity to maximise marketing spend See which promotions are working Create links to track your campaigns and affiliates Know what’s driving traffic and sales Tuesday, December 10, 13
  32. 32. See where your audience are coming from Tuesday, December 10, 13
  33. 33. Gain audience insights and stay in touch API Tuesday, December 10, 13
  34. 34. Gain audience insights and stay in touch API Tuesday, December 10, 13
  35. 35. Thank You Tuesday, December 10, 13
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