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Use Social Media To Sell Out Your Next Event
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Use Social Media To Sell Out Your Next Event

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Did you know: a single event share in the UK is worth £2.41 in extra sales and drives 16 visits back to the event page? …

Did you know: a single event share in the UK is worth £2.41 in extra sales and drives 16 visits back to the event page?

Learn how to leverage social media to effectively promote & sell more tickets for your next event.


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Transcript

  • 1. Learn how to use social media to sell out your next event Marino Fresch– Eventbrite Zoe Cunningham – Tech Talkfest Bernie J Mitchell – Engaging People Katie McPhee - Eventbrite
  • 2. Welcome! On the agenda today: Introductions 1 – How to sell more tickets with social sharing 2 – Planning event promotion 3–Q&A
  • 3. How is social media helping event organisers?
  • 4. Vote now! Which social media platform is most effective for your events? A. Facebook B. Twitter C. LinkedIn D. Google + E. None – traditional marketing works best for me
  • 5. How to sell more tickets with social sharing
  • 6. Twitter drives the most ticket sales per share Apply this to your next event: • Consider promoting your events on Twitter if you’re not already • Set privacy options to public on your Eventbrite event page to enable attendees to share
  • 7. It takes 3 tweets to sell one ticket Apply this to your next event: • Make it easy for attendees to share your event: consider sending a pre-written tweet in confirmation email • Tweet other businesses & events & ask for a retweet
  • 8. Tell us now! How tech savvy are your attendees?
  • 9. Social discovery leads to more mobile sales Apply this to your next event: • Sell tickets on a website that provides mobile optimised event pages
  • 10. Planning event promotion
  • 11. More post-purchase sharing takes place on Facebook Apply this to your next event: • Consider the role each platform plays in the promotion process
  • 12. Tell us now! Questions?
  • 13. Final tips for phenomenal events
  • 14. Resources • Top ten social media best practices: http://bit.ly/KnJh1J • Get started on Eventbrite. Create your account here http://bit.ly/1flXPjv and follow these steps on setting up your event: http://bit.ly/RDLvMk • Integrate ticket sales for your event into WordPress: http://bit.ly/1dj9Lz6 • Keep you event in front of attendees with Eventbrite for mobile: http://bit.ly/19dWg2H • Promote your event with Instagram: http://bit.ly/13q25rK • Use Tweetwall to increase attendee engagement: http://blog.eventbrite.com/tweetwall/ • Learn the wonders of the #hashtag:http://blog.eventbrite.com/whats-in-a- hashtag/ • More social media best practices: http://bit.ly/1bfgVDd
  • 15. Thank you Twitter: @briteuk Web: www.eventbrite.co.uk Email: help@eventbrite.com Phone: 0800 652 4993