REMIX: The Future of The Box Office

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How Eventbrite's technology is changing the ticketing landscape:
- Automating the ticketing process
- Putting a value on social sharing
- Using big data to draw bigger crowds

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REMIX: The Future of The Box Office

  1. 1. The Future of the Box Office Katie McPhee | @ktmcphee | December 2013 1 Wednesday, December 4, 13
  2. 2. Technology is a way of organising the universe so that man doesn't have to experience it. - Mother Theresa Wednesday, December 4, 13
  3. 3. Agenda • • • Automating the ticketing process The power of social sharing Big data - bigger crowds Wednesday, December 4, 13
  4. 4. Agenda • • • Automating the ticketing process The power of social sharing Big data - bigger crowds Wednesday, December 4, 13
  5. 5. Wednesday, December 4, 13
  6. 6. Wednesday, December 4, 13
  7. 7. 150 million tickets sold Events in 179 countries 16 million monthly site visitors Wednesday, December 4, 13
  8. 8. Automating the ticketing process Wednesday, December 4, 13
  9. 9. Automating the ticketing process Wednesday, December 4, 13
  10. 10. You control the ticketing setup Edit Design Manage Wednesday, December 4, 13
  11. 11. You control the ticketing setup Edit Design Manage Wednesday, December 4, 13
  12. 12. Integrate ticket pages into your website Website integration Social integrations Facebook page integration Wednesday, December 4, 13
  13. 13. Integrate ticket pages into your website Website integration Social integrations Facebook page integration Wednesday, December 4, 13
  14. 14. Event pages with your branding Wednesday, December 4, 13
  15. 15. Event pages with your branding Wednesday, December 4, 13
  16. 16. Online payments enable 24/7 box office Cash free process Monitor ticket sales Analyse trends Wednesday, December 4, 13
  17. 17. Efficient check-in experience with mobile app Mobile app for iPhone, iPad or Android Free to download Tracks who’s onsite at any time Entry Manager Ticket Scanner Wednesday, December 4, 13
  18. 18. Extend your visitor database Integrated email system Visitor contact details in one place Wednesday, December 4, 13
  19. 19. Extend your visitor database Integrated email system Visitor contact details in one place Wednesday, December 4, 13
  20. 20. The Power of Social Sharing Wednesday, December 4, 13
  21. 21. The Power of Social Sharing Wednesday, December 4, 13
  22. 22. The impact of a single share Wednesday, December 4, 13
  23. 23. The impact of a single share Wednesday, December 4, 13
  24. 24. £3.22 additional revenue per Twitter share Wednesday, December 4, 13
  25. 25. Social discovery drives social sharing Non-social discovery Social discovery x3 Wednesday, December 4, 13
  26. 26. Social discovery drives social sharing Non-social discovery Social discovery x3 Wednesday, December 4, 13
  27. 27. Social discovery leads to more mobile sales = Wednesday, December 4, 13
  28. 28. Mobile optimised ticket pages increase sales Discovery Mobile Purchasing 25% 60% event page traffic from mobile devices Wednesday, December 4, 13 lift in conversion for mobile-optimized events Mobile Tickets 20k tickets in Passbook in first week
  29. 29. Big data, bigger crowds Wednesday, December 4, 13
  30. 30. Big data, bigger crowds Wednesday, December 4, 13
  31. 31. Real time data enables better business decisions Wednesday, December 4, 13
  32. 32. Track promotional activity to maximise marketing spend See which promotions are working Create links to track your campaigns and affiliates Know what’s driving traffic and sales Wednesday, December 4, 13
  33. 33. See where your audience are coming from Wednesday, December 4, 13
  34. 34. Gain audience insights and stay in touch API Wednesday, December 4, 13
  35. 35. Gain audience insights and stay in touch API Wednesday, December 4, 13
  36. 36. Thank You Katie McPhee | @ktmcphee Wednesday, December 4, 13

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