Pack the halls: Fattening up your festive takings

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How to get more people to your events this Christmas and New Year.

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Pack the halls: Fattening up your festive takings

  1. 1. Pack The Halls: Fattening up your festive takings Katie McPhee | @ktmcphee | October 2013 1 Tuesday, November 12, 13 1
  2. 2. We’ve all been there Tuesday, November 12, 13 2
  3. 3. Agenda • • • Tuesday, November 12, 13 Events online, saves time Making your brand sparkle Spreading the cheer 3
  4. 4. 1.5 million events 60,000 organisers use Eventbrite each month Events in 179 countries Tuesday, November 12, 13 4
  5. 5. Events online, saves time Tuesday, November 12, 13 5
  6. 6. Manage everything through a single dashboard Edit Design Manage Tuesday, November 12, 13 6
  7. 7. Integrate the event into your website Website integration Social integrations Event bistro partnership Tuesday, November 12, 13 7
  8. 8. Send invitations to guests Edit Design Manage Tuesday, November 12, 13 8
  9. 9. Collect payments online Cash free process Monitor ticket sales Analyse trends Tuesday, November 12, 13 9
  10. 10. Track promotional activity to maximise marketing spend See which promotions are working Create links to track your campaigns and affiliates Know what’s driving traffic and sales Tuesday, November 12, 13 10
  11. 11. Tools to collect and manage data API Tuesday, November 12, 13 11
  12. 12. Making your brand Managing your festival sparkle brand Tuesday, November 12, 13 12
  13. 13. Have an event page that matches your brand Tuesday, November 12, 13 13
  14. 14. Easy sign up process Simple, low friction Maximises conversion Customise form Tuesday, November 12, 13 14
  15. 15. Mobile apps create a slick check-in experience 3,100,000 tickets scanned in 2012 !   Validate tickets & registrations !   Manage multiple gates !   Efficient entry for large crowds Tuesday, November 12, 13 15
  16. 16. Spreading the cheer Tuesday, November 12, 13 16
  17. 17. Impact of a single share Tuesday, November 12, 13 17
  18. 18. £3.22 additional revenue per Twitter share Tuesday, November 12, 13 18
  19. 19. £2.17 additional revenue per Facebook share Tuesday, November 12, 13 19
  20. 20. Social discovery leads to more mobile sales = Tuesday, November 12, 13 20
  21. 21. Tuesday, November 12, 13 21
  22. 22. Thank you Katie McPhee | @britelondon Tuesday, November 12, 13 22

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