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Tech Tools 
Mitch Colleran & Sean O’Connell
Housekeeping items 
Questions at the end 
We’ll reserve some time for Q&A at the end. 
Slides will be posted 
Feel free to take notes and photos, but we’ll 
post all this content for you. 
Feedback 
We’re building a community together, so we 
would love to hear from you (and have you 
follow-up to connect). #elevateNY + 
#techtools 
M.Colleran / S.O’Connell #ElevateNYC
Agenda 
Importance of Tech 
Tech Trends 
Before Event 
During Event 
After Event 
Q&A 
M.Colleran / S.O’Connell #ElevateNYC
Importance of Tech 
1. Benefits of tech 
Technology lowers costs, improves 
efficiency, and increases utility. 
2. Risks of tech 
Lots of noise. Every service self identifies as 
innovative. Limited resources to invest. 
3. We can help 
Understanding more macro market trends 
will help you identify real opportunities to 
improve your business. 
M.Colleran / S.O’Connell #ElevateNYC
Before Event Trends 
Social (mature) 
People are choosing hashtags before 
venues. Your audience is there & so are you. 
E-commerce (mature) 
Purchasing online is no longer just for early 
adopters - it’s an expectation. 
Content (mature, evolving) 
Blogs are no longer a strategy, they’re an 
expectation. 
M.Colleran / S.O’Connell #ElevateNYC
M.Colleran / S.O’Connell #ElevateNYC
Apply Tech Before 
Social 
We use research from social networks to 
influence which performers to book for the 
festival. 
Content 
Outsource content by getting your audience 
to create content for you or crowdsourcing. 
M.Colleran / S.O’Connell #ElevateNYC
Apply Tech Before 
Grow your database 
Create exclusive content to grow your direct 
marketing database. 
We offer an exclusive compilation in return 
for email sign ups. 
M.Colleran / S.O’Connell #ElevateNYC
Apply Tech Before 
Email 
Segment your email lists 
Target email remarketing works 
Make your email international 
Take time to write personalized responses 
M.Colleran / S.O’Connell #ElevateNYC
During Event Trends 
Mobile (now) 
25% of all web usage is on mobile. Growth 
is not slowing down. 
Wearables (next) 
Watches, Google Glass, fitness trackers are 
all being sold and hoping for mass adoption. 
M.Colleran / S.O’Connell #ElevateNYC
M.Colleran / S.O’Connell #ElevateNYC
M.Colleran / S.O’Connell #ElevateNYC
Apply Tech During 
Mobile 
Consider the context of when 
users will be visiting your site 
(we included a travel section). 
We chose a responsive design 
to cater to users on all devices. 
Wearables 
RFID wristbands were 
convenient for attendees, 
allowed us to collect real data, 
and owning the transaction is 
the future. 
M.Colleran / S.O’Connell #ElevateNYC
After Event Trends 
Privacy (next) 
Backlash against popularity of online 
identity. Anonymity is now a feature. 
Connected Web (now) 
A typical SaaS platform now has an open 
API. Industries are being created in making 
connections between platforms. 
M.Colleran / S.O’Connell #ElevateNYC
Eventbrite API Adoption 
3rd Party App Connections (by # of Users) 
723 
6228 
13404 
24840 
Q1 2010 Q1 2011 Q1 2013 Q1 2014 
M.Colleran / S.O’Connell #ElevateNYC
Apply Tech After 
Connected Web 
Capturing attendee sentiment creates an important dialogue 
and gives you the information you need to improve your event. 
Connecting tools like SurveyMonkey to your registration 
platform is effective and easy. 
M.Colleran / S.O’Connell #ElevateNYC
Event Tech Trends – Cheat Sheet 
Trend Huh? Do this! 
Social 
(mature) 
Social media participation is 
ubiquitous. Since your audience is 
there, you should be there too. 
• Be there (have Twitter/FB profiles for your company/brand) 
• Participate in conversations – engage your audience. 
E-commerce 
(mature) 
There is no longer a stigma around 
buying online. 
• Offer online registration/merchandise/etc. 
Content 
(mature) 
People expect content from 
brands, find your competitive 
advantage and stand out. 
• Diversify beyond the long-form blog post 
• Try different platforms (YouTube, Medium, niche-specific) 
Mobile 
(now) 
Mobile has a US high penetration 
and usage is still skyrocketing. 
• Make sure ALL your websites are optimized for mobile 
• Consider a separate mobile app for your event 
Connected Web 
(now) 
Web services and platforms are 
becoming interconnected. 
• Take advantage of integrated apps and APIs 
• Consolidate data and have a ‘source-of-truth’ 
Privacy 
(next) 
Rise of anonymous and temporary 
social networks. 
• Only collect the data that you need 
• Be weary of services that force social sign-up 
Wearables 
(next) 
Increasing computing power makes 
smaller/wearable devices 
inevitable. 
• Let this market grow more before making investments. 
M.Colleran / S.O’Connell #ElevateNYC
@ 
WWW..COM 
@Colleran 
mitch@eventbrite.com 
M.Colleran / S.O’Connell #ElevateNYC

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Tech Tools: The new ecosystem of events

  • 1. Tech Tools Mitch Colleran & Sean O’Connell
  • 2. Housekeeping items Questions at the end We’ll reserve some time for Q&A at the end. Slides will be posted Feel free to take notes and photos, but we’ll post all this content for you. Feedback We’re building a community together, so we would love to hear from you (and have you follow-up to connect). #elevateNY + #techtools M.Colleran / S.O’Connell #ElevateNYC
  • 3. Agenda Importance of Tech Tech Trends Before Event During Event After Event Q&A M.Colleran / S.O’Connell #ElevateNYC
  • 4. Importance of Tech 1. Benefits of tech Technology lowers costs, improves efficiency, and increases utility. 2. Risks of tech Lots of noise. Every service self identifies as innovative. Limited resources to invest. 3. We can help Understanding more macro market trends will help you identify real opportunities to improve your business. M.Colleran / S.O’Connell #ElevateNYC
  • 5. Before Event Trends Social (mature) People are choosing hashtags before venues. Your audience is there & so are you. E-commerce (mature) Purchasing online is no longer just for early adopters - it’s an expectation. Content (mature, evolving) Blogs are no longer a strategy, they’re an expectation. M.Colleran / S.O’Connell #ElevateNYC
  • 7. Apply Tech Before Social We use research from social networks to influence which performers to book for the festival. Content Outsource content by getting your audience to create content for you or crowdsourcing. M.Colleran / S.O’Connell #ElevateNYC
  • 8. Apply Tech Before Grow your database Create exclusive content to grow your direct marketing database. We offer an exclusive compilation in return for email sign ups. M.Colleran / S.O’Connell #ElevateNYC
  • 9. Apply Tech Before Email Segment your email lists Target email remarketing works Make your email international Take time to write personalized responses M.Colleran / S.O’Connell #ElevateNYC
  • 10. During Event Trends Mobile (now) 25% of all web usage is on mobile. Growth is not slowing down. Wearables (next) Watches, Google Glass, fitness trackers are all being sold and hoping for mass adoption. M.Colleran / S.O’Connell #ElevateNYC
  • 13. Apply Tech During Mobile Consider the context of when users will be visiting your site (we included a travel section). We chose a responsive design to cater to users on all devices. Wearables RFID wristbands were convenient for attendees, allowed us to collect real data, and owning the transaction is the future. M.Colleran / S.O’Connell #ElevateNYC
  • 14. After Event Trends Privacy (next) Backlash against popularity of online identity. Anonymity is now a feature. Connected Web (now) A typical SaaS platform now has an open API. Industries are being created in making connections between platforms. M.Colleran / S.O’Connell #ElevateNYC
  • 15. Eventbrite API Adoption 3rd Party App Connections (by # of Users) 723 6228 13404 24840 Q1 2010 Q1 2011 Q1 2013 Q1 2014 M.Colleran / S.O’Connell #ElevateNYC
  • 16. Apply Tech After Connected Web Capturing attendee sentiment creates an important dialogue and gives you the information you need to improve your event. Connecting tools like SurveyMonkey to your registration platform is effective and easy. M.Colleran / S.O’Connell #ElevateNYC
  • 17. Event Tech Trends – Cheat Sheet Trend Huh? Do this! Social (mature) Social media participation is ubiquitous. Since your audience is there, you should be there too. • Be there (have Twitter/FB profiles for your company/brand) • Participate in conversations – engage your audience. E-commerce (mature) There is no longer a stigma around buying online. • Offer online registration/merchandise/etc. Content (mature) People expect content from brands, find your competitive advantage and stand out. • Diversify beyond the long-form blog post • Try different platforms (YouTube, Medium, niche-specific) Mobile (now) Mobile has a US high penetration and usage is still skyrocketing. • Make sure ALL your websites are optimized for mobile • Consider a separate mobile app for your event Connected Web (now) Web services and platforms are becoming interconnected. • Take advantage of integrated apps and APIs • Consolidate data and have a ‘source-of-truth’ Privacy (next) Rise of anonymous and temporary social networks. • Only collect the data that you need • Be weary of services that force social sign-up Wearables (next) Increasing computing power makes smaller/wearable devices inevitable. • Let this market grow more before making investments. M.Colleran / S.O’Connell #ElevateNYC
  • 18. @ WWW..COM @Colleran mitch@eventbrite.com M.Colleran / S.O’Connell #ElevateNYC

Editor's Notes

  1. ----- Meeting Notes (7/10/14 12:58) ----- Thank you! Live Experience Development
  2. Everybody has exclusive content they can create. Once you capture your those emails, DON’T just dump them into a list.
  3. it’s simple, just not that simple Engagement Create exclusive content to grow your direct marketing database Grow your brand
  4. To modify the data on this chart right click the pie chart > Click Edit Data… > An Excel spreadsheet will open > Modify the data as needed > And the chart should automatically update!
  5. Engagement Create exclusive content to grow your direct marketing database Grow your brand