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Tapping the Power of Social Media for Event Promotion

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The slides from the Eventbrite Webinar, "Tapping the Power of Social Media for Event Promotion."

The slides from the Eventbrite Webinar, "Tapping the Power of Social Media for Event Promotion."

Published in: Business, Technology

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  • Here's our blog, there are a number of posts that highlight event organizers talking about their success with social media.
    www.eventbrite.com/blog

    Unfortunately, we didn't record audio for this webinar -- next time we will!
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  • Really intersting and useful - thank you. It would be great to get more information on the behaviours observed in Facebook and Twitter - can post a link to a blog or add audio to this slide deck maybe?
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Transcript

  • 1. Tapping the power of social media for event promotion
  • 2. Eventbrite Hashup Contest PodCamp Boston #pcb4 3600+ tweets in 8 days
  • 3. Agenda •  Why social media matters •  How to tap the power of: •  Facebook •  Twitter •  Becoming a social media marketing guru
  • 4. Social media matters •  Social media represents a fundamental shift in the way we communicate and make decisions •  It’s bigger than you think •  Facebook is the fourth largest site in the world •  The fastest growing segment on Facebook 35+ •  Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama •  And it’s growing fast •  Years to Reach 50 millions Users:  •  Radio: 38 years, TV: 13 years, Internet: 4 years, iPod: 3 years •  Facebook added 100 million users in less than 9 months •  Twitter is growing its audience at 2,614%
  • 5. Social media matters for events •  Events are inherently social •  Events are inherently viral •  With the right tools, event-holders can reach the right audience •  More quickly •  More effectively
  • 6. Why we built SM tools into Eventbrite •  Our savviest users were doing interesting things with these tools •  We noticed a lot of traffic was coming from Social Media sites. Why? •  We realized these were important, new promotional methods that needed to be shared with all our customers.
  • 7. Behaviors we Observed: Facebook
  • 8. Behaviors we Observed: Twitter
  • 9. Social Media: What we did •  Made it much easier for people to do things they already wanted to do. •  Demystified the use of social media for event promotion. •  Created tools everyone could use to drive event success.
  • 10. Facebook: What •  Took advantage of Facebook Connect – for seamless integration. •  Facilitated event publishing to Facebook. •  Made event attendee registration a news feed item.
  • 11. Facebook: Why •  Publishing your event to Facebook lets you take advantage of your existing networks. •  People you are already connected to may be attendees or can help you promote your event to their networks. •  Events “come to life” on Facebook.
  • 12. Facebook: How •  Publish a doppelganger of your event on Facebook. •  Invite people you hope will come. •  Invite people who hope will extend visibility to their connections. •  Create a “nexus” where all sorts of content related to your event can be aggregated and shared.
  • 13. Twitter: Why •  It really works. •  The Twitter follow is an awesome proxy for the invitation. •  No social boundaries. •  Leverages human behavior.
  • 14. Twitter: How •  Create a Twitter page for your event. •  Follow unashamedly. •  Create a unique hashtag. •  Participate in relevant discussion. •  Foster virality •  Ask for the sale.
  • 15. Common Themes •  You have to socially “activate” your event. •  Expanding the effect of your event beyond the day/time/place to touch many more people than could ever attend. •  Enriching the experience for the people who do attend. •  Content is king.
  • 16. Obey the Tenets of Social Media Marking •  Be valuable and appealing •  Be sustainable and viral •  Inspire participation
  • 17. Thank you! •  Jack Mardack www.facebook.com/Eventbrite jack@eventbrite.com •  Tamara Mendelsohn @Eventbrite tamara@eventbrite.com