Gemma Craven, Executive Vice President, New York Group Director, Social@Ogilvy
Lisa Hyman, partner and senior vice president of strategic communications, LeadDog; Managing Partner, Greendog
Social conversation at events is all about embracing the importance of real-time marketing. Events today have become a spark for social memes and discussions that brands, companies, and individuals must participate in. In this workshop, Gemma Craven will discuss how social conversations are evolving into the future, the importance of crowd-fueled agendas, and how social media is the “glue” that connects event attendees before, during, and after an event.
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