1
Elevate D.C.
Erik’s mobile: 404-808-4561
2
1.	
  Socialnomics
2.	
  Digital	
  Leadership
3.	
  Trends
Socialnomics
5
6
7
We	
  don’t	
  have	
  a	
  choice	
  on	
  whether	
  we	
  do	
  digital,	
  the	
  choice	
  is	
  how	
  well	
  we	
 ...
Digital Leaders Are Made - Not Born
Simple True Act Map People
13SIMPLE
!
“The trick isn’t adding stuff, 
it’s taking away.”
16
TRUE
17
#TRUE
18
ACT
19
!
“If you want less email, send less
email.” 
!
-­‐	
  Jeff	
  Weiner,	
  CEO	
  LinkedIn
TextWe’ve deleted the rogue tweet but
rest assured the Red Cross is sober
and we’ve confiscated the keys.
!
FLAWsome
24
MAP
27
!
“If you aren’t getting pushback
then you aren’t pioneering.”
!
-­‐	
  	
  Erik	
  Qualman
28
PEOPLE
1.Lasting #Hashtag
2.Promote the #
3.Engage the external global audience
4.Socialization point person
5.LiveStream 
6.Cura...
31Lasting Hashtag
32
Promote #
#ElevateDC
33
Engage Externally
#ElevateDC
34
Live Stream
35
Socialization
Person
36
Curate
37
Mobile
38
Oscars
39Leverage
40
WiFi
41
Onstage
Feedback
42
Guy Kawasaki
43
Text Vegas to: 67076
44TRENDS
Momentum Marketing
Same	
  Day	
  &	
  An+cipatory
40x	
  more	
  business	
  opportunities	
  
HR	
  >>	
  Digital	
  Team
Digital	
  Stamp	
  =	
  Digital	
  Footprints	
  +	
  Digital	
  Shadows
51
Elevate D.C.
Erik’s mobile: 404-808-4561
Social Media and The Event Landscape with Erik Qualman
Social Media and The Event Landscape with Erik Qualman
Social Media and The Event Landscape with Erik Qualman
Social Media and The Event Landscape with Erik Qualman
Social Media and The Event Landscape with Erik Qualman
Social Media and The Event Landscape with Erik Qualman
Social Media and The Event Landscape with Erik Qualman
Social Media and The Event Landscape with Erik Qualman
Social Media and The Event Landscape with Erik Qualman
Social Media and The Event Landscape with Erik Qualman
Social Media and The Event Landscape with Erik Qualman
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Social Media and The Event Landscape with Erik Qualman

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Start the day with inspiration, insight, and creative ideas Erik Qualman as he discusses how social media is changing the event landscape and how new technologies are changing the way that people do business. Learn key takeaways that you can easily implement into your social media strategy to maximize your digital footprint and improve event business.

Published in: Social Media

Social Media and The Event Landscape with Erik Qualman

  1. 1. 1 Elevate D.C. Erik’s mobile: 404-808-4561
  2. 2. 2 1.  Socialnomics 2.  Digital  Leadership 3.  Trends
  3. 3. Socialnomics
  4. 4. 5
  5. 5. 6
  6. 6. 7
  7. 7. We  don’t  have  a  choice  on  whether  we  do  digital,  the  choice  is  how  well  we  do  it.
  8. 8. Digital Leaders Are Made - Not Born
  9. 9. Simple True Act Map People
  10. 10. 13SIMPLE
  11. 11. ! “The trick isn’t adding stuff, it’s taking away.”
  12. 12. 16 TRUE
  13. 13. 17 #TRUE
  14. 14. 18 ACT
  15. 15. 19 ! “If you want less email, send less email.” ! -­‐  Jeff  Weiner,  CEO  LinkedIn
  16. 16. TextWe’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.
  17. 17. ! FLAWsome
  18. 18. 24 MAP
  19. 19. 27 ! “If you aren’t getting pushback then you aren’t pioneering.” ! -­‐    Erik  Qualman
  20. 20. 28 PEOPLE
  21. 21. 1.Lasting #Hashtag 2.Promote the # 3.Engage the external global audience 4.Socialization point person 5.LiveStream 6.Curate & repurpose content 7.Mobile App 8.Academy awards photo opportunities 9.Leverage speakers/executives/celebs 10.Free & Easy WiFi 11.Feedback from onstage 12.Watch Guy Kawasaki
  22. 22. 31Lasting Hashtag
  23. 23. 32 Promote # #ElevateDC
  24. 24. 33 Engage Externally #ElevateDC
  25. 25. 34 Live Stream
  26. 26. 35 Socialization Person
  27. 27. 36 Curate
  28. 28. 37 Mobile
  29. 29. 38 Oscars
  30. 30. 39Leverage
  31. 31. 40 WiFi
  32. 32. 41 Onstage Feedback
  33. 33. 42 Guy Kawasaki
  34. 34. 43 Text Vegas to: 67076
  35. 35. 44TRENDS
  36. 36. Momentum Marketing
  37. 37. Same  Day  &  An+cipatory
  38. 38. 40x  more  business  opportunities   HR  >>  Digital  Team
  39. 39. Digital  Stamp  =  Digital  Footprints  +  Digital  Shadows
  40. 40. 51 Elevate D.C. Erik’s mobile: 404-808-4561
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