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Seeking Event Sponsors? Learn How to Craft the Perfect Pitch Deck
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Seeking Event Sponsors? Learn How to Craft the Perfect Pitch Deck

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Need sponsors for your upcoming conference or event? Here are 15 tips to craft the perfect pitch deck the next time you need sponsorship!

Need sponsors for your upcoming conference or event? Here are 15 tips to craft the perfect pitch deck the next time you need sponsorship!

Published in: Marketing, Education
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  • Awesome article!

    We are happy to announce you guys that all this can be made, right from your browser, in minutes on http://sponseasy.com .

    We just announced our Evenbrite integration making 'Securing Sponsors Easy Peasy With Sponseasy!' like Eventbrite said :).

    Check out a sample proposal here: http://bit.ly/1rbTuTK .

    Head over to our App Directory to learn more and get started here: http://bit.ly/1rbTu69

    See more at: http://blog.eventbrite.com/securing-sponsors-is-easy-with-sponseasy/#sthash.svhl6fFX.dpuf

    Happy sponsorship management!

    Jordan - Cofounder & CEO Sponseasy
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  • I'm waiting for Part 2!
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  • Great tips indeed! And Gabriella, I will add as well your ideas!... Thanks you for sharing.
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  • Thanks for your comment, Cara! These are all great ideas that will likely be in part 2 of this series :) Stay tuned!
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  • Not a bad list. I would add to that 'think about, and provide details of how the event will be publicised, including any media connections.' I am more likely to sign up to sponsor an event if the planners have thought carefully about how they will market the event to prospective attendees and to broader media channels. Also, if known, what your potential attendees are looking for from the sponsor partners - some conferences generate feedback from prior attendees that can be helpful and focusing. How will your sponsors gain exposure throughout the event? Some planners/hosts make sure that partner sponsors are actively and vocally thanked throughout the event, which has a greater impact than simply placing a logo inside a programe. What opportunities might there be for sponsors to participate in the event in a meaningful way - deliver a presentation, present and award, introduce a speaker etc.? Finally, what is it that will make your event/conference/seminar standout and ensure good audience registrations and a great audience experience? There are so many events and demands on people's limited budgets that unless you have something unique and different to offer, why would anyone sign-up (and therefore, why should a sponsor sign on?)
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  • 1. A Perfect Pitch Deck Seeking Sponsors? Read This First.
  • 2. 1. Format Matters. Powerpoints = Bad. PDFs = Good. Links to deck online = Better
  • 3. 2. Include the following things. Organization or conference logo. Website. Contact information. Social media profiles.
  • 4. 3. Do your homework. Research the companies or groups you are approaching. Whenever possible, send to a real person.
  • 5. 4. Pretend you know nothing about your conference. Why is it happening? Where is it happening? What are the dates? Who is coming? Who are your speakers? Why should you be considered credible?
  • 6. 4. Pretend you know nothing about your conference. Why is it happening? Where is it happening? What are the dates? Who is coming? Who are your speakers? Why should you be considered credible?
  • 7. 5. Share details about attendees. How many people are you expecting? Age? Location? Income level? Interests? Drill down. This information is valuable to potential sponsors!
  • 8. 6. Include photos. If this event happened before, include photos!
  • 9. 7. Include quotes. If this event happened before, include quotes from past attendees and sponsors.
  • 10. 8. Highlight numbers. If this event happened before, include notable numbers (attendees, speakers, social media reach, etc).
  • 11. 9. Include a glossary. Include a glossary or a bulleted list of terms/ facts that will be helpful for potential sponsors to know.
  • 12. 10. Create a separate deck for each level of sponsorship. Determine which level you’re asking for, and only send your prospect that version.
  • 13. 11. Offer category or level exclusivity. Make it clear that there can only be ONE Silver Level Sponsor, or ONE Breakfast Sponsor.
  • 14. 12. Include tickets/hospitality to each sponsorship level. Comped registration or inclusion in a special sponsors dinner are great ideas to start with. Don’t just offer to put their logo in your marketing!
  • 15. 13. Consider year long benefits. Think about the big picture! What other benefits are there? Marketing? Hospitality? On-site? Year round?
  • 16. 14. Keep it short and sweet. Do the opposite of this deck (a 20 page pitch deck is for the birds!) and keep things clear and concise.
  • 17. 15. Be humble. End with a thank you! And then your contact information. And then how/when you’ll follow up. Good luck!
  • 18. Want to learn more? Sign up for our free webinar on Weds, May 14th with SponsorHub: 7 Tips for Getting & Keeping Event Sponsors. Register today!

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