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12 Tips to Elevate
Your Event Game
Rachel Gross
#ELEVATENYC
12
Tips to Elevate!
1
Start with Why
#ELEVATENYC
@racheljgross
2
Sell Your Ideas
#ELEVATENYC
@racheljgross
1. Own the Info
2. Don’t Piece Meal
3. Show the Details
4. Package Beautifully
5. Know Your Audience
Digital Newfront
Event Proposal
May 1, 2013
Agenda
Agenda
Production
Option 1: LED Wall
Pros:
• Clear and sharp image
• Modern & Impressive Technology
• Works well with space
• Maximizes seat...
Option 2: Plasma Tree
Pros:
Less expensive option
Cons:
Reduces space for seating guests
Smaller display for content
Not m...
Branding & Decor
Branding & Décor Pricing
REGISTRATION
- Registration/Check In Table: $200
STAGING & SET
- AV Storage Are Covering: $1,200
...
iPad Bar
Price: $2400
Note: Suggestion to add a “Device Bar” to existing countertop. Here, we would
display digital collat...
Staircase Banister
Price: $3000
Menu Cards + China
Price: $2450
Note: Option to display QR code directing guests to Newfront Digital
Hub and Landing Page
...
Staff Uniform
Price: $0 (Events
Inventory)
Florals
Price: Various
Table Budvase
Centerpieces
Price: $630
Stage Florals
Price: $1700
Experiences & Gifting
Departure Experience – Churro Cart
Price:
$6000 for 2 carts
$4500 for 1 cart
Notebook & Pen
Price: Notepad - $7.00 each // Pen - $23.50 each (fulfillment of content included)
Note: Suggestion to do a...
Budget
Budget
Thank you!
3
Connect the Dots
#ELEVATENYC
@racheljgross
Event
Marketing
Partners &
Clients
PR
Social
Media
Community
/ Industry
Sponsorships
Content
Brand
Strategy &
Execution
Ou...
4
Foster Team
#ELEVATENYC
@racheljgross
1. Share Values & Practices
2. Mix it Up
3. Team Up Opposites
4. Lead Responsibility
5. Feedback
6. Skin In the Game
7. Wo...
5
Make Powerful Partnership
#ELEVATENYC
@racheljgross
1. Build an Army
2. Treat like a member of the Fami
3. Information is Power
4. Push for Excellence
5. Acknowledge
1. Empower
1. Mix of
Suppliers
1. Rekindle,
Stretch,
Explore
1. Prep Critical /
Pre-Calls
1. Next Steps
6
Tell a Story
#ELEVATENYC
@racheljgross
7
Prepare a Plan D
#ELEVATENYC
@racheljgross
1. Contingency Planning
2. Scenario Training
3. Insure
4. Communication Plan
5. Reinforcements
8
Enroll Stakeholders
#ELEVATENYC
@racheljgross
Welcome to Vegas!
CES Bootcamp
January 2013
Overview: Top Things to Look for at
CES
The Show
2500 exhibitors with over 300
launching new products at CES
110,000 atten...
Partner Program:
Hispanic Agency Event
Hispanic Agency Program
NAME:
AGENCY:
Joe Zubizarreta Zubi Advertising
Ivan Calle Zubi
Advertising
Dolores Kunda Lapiz
Ing...
On-the-Ground Presence
SUV Car
Service
• (3) Escalades available for transportation on a first-come/first-served basis
• Only Univision hosts sho...
Client Hospitality Suite
MANDARIN ORIENTAL SUITE
•Relaxed meeting space on site with food, drinks, devices displaying
Univ...
(INSERT VIDEO
Cocktail Party
• Wednesday, Jan 9, 6 – 9 PM at China
Poblano / Cosmopolitan
• Casual and Fun Networking Environment
• Pass...
Your Role
What’s Expected From You
• Invite people to Wednesday’s China Pablano event
• Visit the suite & bring your clients
• Have ...
• Be a reporter! Tweet the story of CES as you see it on
the ground.
• Add #LatinoCES to your tweets
• Take pictures, twee...
Contacts
Internal Contact List
Events Team
Pauli Ramirez
Phone: 917 207 4763
Email: pauliramirez@univision.net
Rachel Gross
Phone: ...
9
Integrate Social
#ELEVATENYC
@racheljgross
10
Show Gratitude
#ELEVATENYC
@racheljgross
11
Ask for Feedback
#ELEVATENYC
@racheljgross
1. Set Objectives
2. Design Your
Questions
3. Be Neutral
4. Analyze
5. Feedback is a Gift
12
Develop Your Personal Brand
#ELEVATENYC
@racheljgross
1. Know Your Specialty
2. Know Your Weaknesses
3. Integrity Always
4. Coach & Be Coached
5. Contribute to Our
Profession
6...
Thank You!
Rachel Gross
#ELEVATENYC
@racheljgross
rgross@univision.net
Contact me:
12 Tips to Elevate Your Event
12 Tips to Elevate Your Event
12 Tips to Elevate Your Event
12 Tips to Elevate Your Event
12 Tips to Elevate Your Event
12 Tips to Elevate Your Event
12 Tips to Elevate Your Event
12 Tips to Elevate Your Event
12 Tips to Elevate Your Event
12 Tips to Elevate Your Event
12 Tips to Elevate Your Event
12 Tips to Elevate Your Event
12 Tips to Elevate Your Event
12 Tips to Elevate Your Event
12 Tips to Elevate Your Event
12 Tips to Elevate Your Event
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12 Tips to Elevate Your Event

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Rachel Gross, Senior Vice President of Event Marketing, Univision

How do you bring your brand to life? What steps does it take to get your event off the ground? How do you handle unexpected obstacles? In this workshop, Rachel Gross, the creative mind behind events for Univision, will share insight into all aspects of events— from building a core team to storytelling with design, from disaster planning to attendee feedback and more, leaving guests with "12 Tips" they can implement to elevate their events.

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Transcript of "12 Tips to Elevate Your Event"

  1. 1. 12 Tips to Elevate Your Event Game Rachel Gross #ELEVATENYC
  2. 2. 12 Tips to Elevate!
  3. 3. 1
  4. 4. Start with Why #ELEVATENYC @racheljgross
  5. 5. 2
  6. 6. Sell Your Ideas #ELEVATENYC @racheljgross
  7. 7. 1. Own the Info 2. Don’t Piece Meal 3. Show the Details 4. Package Beautifully 5. Know Your Audience
  8. 8. Digital Newfront Event Proposal May 1, 2013
  9. 9. Agenda
  10. 10. Agenda
  11. 11. Production
  12. 12. Option 1: LED Wall Pros: • Clear and sharp image • Modern & Impressive Technology • Works well with space • Maximizes seating for guests Cons: • More expensive option
  13. 13. Option 2: Plasma Tree Pros: Less expensive option Cons: Reduces space for seating guests Smaller display for content Not modern technology
  14. 14. Branding & Decor
  15. 15. Branding & Décor Pricing REGISTRATION - Registration/Check In Table: $200 STAGING & SET - AV Storage Are Covering: $1,200 - AV Tech Table Covering: - Opt 1: Plexi Surround: $1,000 - Opt 2: Custom Drape: $350 - Display Frame: - Opt 1: LED Video Wall Surround: $6,300 - Opt 2: Plasma Wall Backdrop: $12,000 - Staging: $2,100 - Device Bar: $2,400 PRINT - Stair Case Banister Decals: $3,000 - Acetate Menu & Branding on Plates: $900 (Rented China: $2,300) FLORALS - Stage Left & Right: $1700 - Budvase Centerpieces: $630 - Bar Counter: $800 *Production & Labor fees apply and are dependent on end needs (estimated $7000)
  16. 16. iPad Bar Price: $2400 Note: Suggestion to add a “Device Bar” to existing countertop. Here, we would display digital collateral, video reels, uVideos, univision.com and more, similar to our display at CES this year.
  17. 17. Staircase Banister Price: $3000
  18. 18. Menu Cards + China Price: $2450 Note: Option to display QR code directing guests to Newfront Digital Hub and Landing Page univisionnewfront.com
  19. 19. Staff Uniform Price: $0 (Events Inventory)
  20. 20. Florals Price: Various Table Budvase Centerpieces Price: $630 Stage Florals Price: $1700
  21. 21. Experiences & Gifting
  22. 22. Departure Experience – Churro Cart Price: $6000 for 2 carts $4500 for 1 cart
  23. 23. Notebook & Pen Price: Notepad - $7.00 each // Pen - $23.50 each (fulfillment of content included) Note: Suggestion to do an insert card on with the agenda and/or QR code to Newfront Digital Hub
  24. 24. Budget
  25. 25. Budget
  26. 26. Thank you!
  27. 27. 3
  28. 28. Connect the Dots #ELEVATENYC @racheljgross
  29. 29. Event Marketing Partners & Clients PR Social Media Community / Industry Sponsorships Content Brand Strategy & Execution Our Audience
  30. 30. 4
  31. 31. Foster Team #ELEVATENYC @racheljgross
  32. 32. 1. Share Values & Practices 2. Mix it Up 3. Team Up Opposites 4. Lead Responsibility 5. Feedback 6. Skin In the Game 7. Work for It 8. Recognition 9. Quest for the Best 10. Celebrate
  33. 33. 5
  34. 34. Make Powerful Partnership #ELEVATENYC @racheljgross
  35. 35. 1. Build an Army 2. Treat like a member of the Fami 3. Information is Power 4. Push for Excellence 5. Acknowledge
  36. 36. 1. Empower 1. Mix of Suppliers 1. Rekindle, Stretch, Explore 1. Prep Critical / Pre-Calls 1. Next Steps
  37. 37. 6
  38. 38. Tell a Story #ELEVATENYC @racheljgross
  39. 39. 7
  40. 40. Prepare a Plan D #ELEVATENYC @racheljgross
  41. 41. 1. Contingency Planning 2. Scenario Training 3. Insure 4. Communication Plan 5. Reinforcements
  42. 42. 8
  43. 43. Enroll Stakeholders #ELEVATENYC @racheljgross
  44. 44. Welcome to Vegas! CES Bootcamp January 2013
  45. 45. Overview: Top Things to Look for at CES The Show 2500 exhibitors with over 300 launching new products at CES 110,000 attendees from 140 countries Hot Products Android-packing Polaroid with Interchangeable lens Samsung Display’s bendable screens Huawei’s Ascend W1 and D2 phones Ultra HD Samsung TV ZTE Grand 5 Phone Red Ridge Tablet from Intel Automotive electronics Keynotes 1/8, 8:30 am – Kazuhiro Tsuga, President, Panasonic s1/9, 9 am – Dr. Stephen Woo, President, Device Solutions, Samsung Digital Hollywood 1/8 at 12:00 PM - North Hall / N258 “Video Anytime Anywhere: Video Across Platforms” – Renee Plato, panelist Variety’s Entertainment Summit 1/10 at 3:15 PM – North Hall / N2626 “The Future of Television: TV & Technology” – Tonia O’Connor, panelist
  46. 46. Partner Program: Hispanic Agency Event
  47. 47. Hispanic Agency Program NAME: AGENCY: Joe Zubizarreta Zubi Advertising Ivan Calle Zubi Advertising Dolores Kunda Lapiz Ingrid Otero-Smart Casanova Pendrill Alex Lopez-Negrete Lopez Negrete Communications Tony Dieste Dieste Roberto Orci Acento Manny Vidal Vidal Partnerships Monica Gadsby SMV Group Leo Olper d exposito & partners JAN 8: 7:00 PM-10:00 PM – Welcome Dinner at the Mandarin Oriental private Chef Table JAN 9: 8:30 AM–10:30 AM – Breakfast Presentation at the Mandarin Oriental 11:00 AM-12:30 PM – CES Show Floor Tour
  48. 48. On-the-Ground Presence
  49. 49. SUV Car Service • (3) Escalades available for transportation on a first-come/first-served basis • Only Univision hosts should have access to dispatch number • Call 30 minutes minutes prior to pick up time, if possible • Same-day booking only • One car per booking • No back to back / wait and return or airport transfers • No extending car schedule due to overtime charges • SCHEDULE • Jan 7 – 3 PM to 9 PM • Jan 8 – 9 AM to 1 AM • Jan 9 – 9 AM to 1 AM • Jan 10 – 7 AM to 7 PM • Jan 11 – 7 AM to 7 PM *Busiest times are likely to be 6 PM to 1 AM on 1/8 and 1/9 Hot Line to Book: 702-740-3428
  50. 50. Client Hospitality Suite MANDARIN ORIENTAL SUITE •Relaxed meeting space on site with food, drinks, devices displaying Univision content, chargers and more! •Open from 8:00 am – 6:00 pm on 1/8 -1/9 •Breakfast & Lunch Served • Meeting space with 12 conference style seating for 12 people, MAC laptop and plasma screen •Branded premiums available: notebooks, pens, candy, etc •To book meetings in the suite, please access the CES outlook calendar or contact Graciella Longoria onsite at c: (646) 275-4693 or e: glongoria@univision.net Suite #2204
  51. 51. (INSERT VIDEO
  52. 52. Cocktail Party • Wednesday, Jan 9, 6 – 9 PM at China Poblano / Cosmopolitan • Casual and Fun Networking Environment • Passed & Stationed Hors d’oeuvres and Hosted Bar • Live Entertainment • Encourage your clients to come by for a drink before their dinner plans • Please send any new RSVPs to Events@univsion.net
  53. 53. Your Role
  54. 54. What’s Expected From You • Invite people to Wednesday’s China Pablano event • Visit the suite & bring your clients • Have lots of meetings… and help us capture leads! • Send leads to: Leads@Univision.net • We’re representing Univision – be a team & have fun! • Wear the brand with your Univision host pin!
  55. 55. • Be a reporter! Tweet the story of CES as you see it on the ground. • Add #LatinoCES to your tweets • Take pictures, tweet panels, get involved • Retweet @Hispanic411 Get Social!
  56. 56. Contacts
  57. 57. Internal Contact List Events Team Pauli Ramirez Phone: 917 207 4763 Email: pauliramirez@univision.net Rachel Gross Phone: 646 884 1960 Email: rgross@univision.net Sam Newman Phone: 646 263 3776 Email: snewman@univision.net UVideos Team EJ Atamian Phone: 917 816-5277 Email: eatamian@us.univision.com Scott Levine Phone: (917) 621-7904 Email: slevine@us.univision.com Booking the Suite Graciella Longoria Phone: 646 275-4693 Email: glongoria@univision.net
  58. 58. 9
  59. 59. Integrate Social #ELEVATENYC @racheljgross
  60. 60. 10
  61. 61. Show Gratitude #ELEVATENYC @racheljgross
  62. 62. 11
  63. 63. Ask for Feedback #ELEVATENYC @racheljgross
  64. 64. 1. Set Objectives 2. Design Your Questions 3. Be Neutral 4. Analyze 5. Feedback is a Gift
  65. 65. 12
  66. 66. Develop Your Personal Brand #ELEVATENYC @racheljgross
  67. 67. 1. Know Your Specialty 2. Know Your Weaknesses 3. Integrity Always 4. Coach & Be Coached 5. Contribute to Our Profession 6. Be Indispensable
  68. 68. Thank You! Rachel Gross #ELEVATENYC @racheljgross rgross@univision.net Contact me:
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