What Sponsors Really Want -- Get Sponsorship Right From The Start

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Event planners often struggle with finding the right sponsor companies, creating new and improved package benefits and getting sponsors to invest their money, time and effort into events. Now you’ll have the answers to all of your questions and more, straight from the sponsors themselves! Join industry experts from companies that regularly sponsor events to find out how to win sponsors over at your event.

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  • What Sponsors Really Want -- Get Sponsorship Right From The Start

    1. 1. What Sponsors Really Want – Get Sponsorship Right From The Start brought to you by Liz King and Lindsey Rosenthal and the Event Alley Show
    2. 2. Liz King, Lindsey Rosenthal and Event Alley Show
    3. 3. Your Sponsorship Experience
    4. 4. What are you hoping to accomplish?
    5. 5. The Typical Sponsor Package Platinum = All the options! Gold = Fewer options Silver = Just a couple options
    6. 6. The Changing Face of Sponsorship
    7. 7. Build Relationships
    8. 8. Win Win Win! The key to event sponsorship in the new millennium is mutual benefit.
    9. 9. Mass Production   Mass Personalization
    10. 10. Do Your Research!
    11. 11. Innovative Sponsorship Ideas
    12. 12. What About Apps?
    13. 13. The Groupon Way
    14. 14. What About Wi-Fi?
    15. 15. Recharge Two Ways
    16. 16. It’s Your Turn!
    17. 17. Resources For You • IEG Sponsorship Community: www.sponsorship.com • Rejuvenate Magazine on Sponsorship: www.rejuvenatemeetings.com/?s=sponsorship • BizBash on Sponsorship: bitly.com/bundles/bizbash/4 • Event Marketer on Sponsorship: www.eventmarketer.com/sponsorship • Kim Skildum-Reid’s Power Sponsorship books and blog: www.powersponsorship.com • #eventprofs hashtag on Twitter
    18. 18. Learn More! Next Episode: The Art of the Virtual Concierge Tuesday, November 5 at 1:00 PM EST www.eventalleyshow.com info@eventalleyshow.com @EventAlleyShow Liz King @lizkingevents www.lizkingevents.com Lindsey Rosenthal @eventsforgood www.eventsforgood.org

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