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Xplor Spain, presentacion Xplor Spain, presentacion Presentation Transcript

  • Gracias a FID 2009 – 1 Diciembre - Madrid
  • Bienvenidos, Welcome, Benvenuti Enrico Barboglio – Vice Chair Xplor International Hernán Kuperman – Xplor Spain FID 2009 – 1 Diciembre - Madrid
  • Transpromo Agustín Minaya Comisión de trabajo “Impresión con dato variable y Transpromo” FID 2009 – 1 Diciembre - Madrid
  • What is TransPromo? A Marketing strategy, effective and personalised Transaction Marketing al Promotions Documents Multi Channel FID 2009 – 1 Diciembre - Madrid
  • TransPromo – From a Trusted Source (source: Barb Pellow presentation: European Transpromo Summit 2009) Your Church Your Dentist Your Financial Advisor Your Bank/Credit Union Your Dentist Your Air Conditioning Supplier Your Lawn Care Specialist FID 2009 – 1 Diciembre - Madrid
  • Estudio de mercado sobre Transpromo Ralf Schlözer, Director of the On Demand Printing & Publishing Consulting Service Europe, Infotrends FID 2009 – 1 Diciembre - Madrid
  • Output y Document Management Tomás Carrasco Comisión de trabajo “Output Management” y “Document Management” FID 2009 – 1 Diciembre - Madrid
  • Redesigning the Document Process Preliminary remarks The economic valuation The main drivers which lead to Needs to be done on the start projects of single case revision/redesign of Needs to be referred to documental processes are: elements from: Cost Saving Organization/ process time to market reduction innovation Increase of service Material saving levels/qos Time saving Job saving The common objective is a positive economic result in Must be shared with partners short/medium term and linked to repayment 8 FID 2009 – 1 Diciembre - Madrid
  • In House vs. Outsourcing Requirements In House Outsourcing • Activation time • Major • Minor • hw /sw investment • Major • Minor • Flexibility/independence • Minor • Major from provider • Service Level • Minor • Major • Service continuity • Major • Minor • Compliancy • Minor • Major • Security • Minor • Major • Privacy • Major • Minor • Management Charges • Major • Minor • Mantainance • Major • Minor management • Major • Minor • Integration with internal systems 9 FID 2009 – 1 Diciembre - Madrid Copyright 2008 Ebilling – Proprietary and Confidential
  • El valor del Outsourcing de los servicios Mariano Correa Madrazo, Director de cuenta, Indra Bmb FID 2009 – 1 Diciembre - Madrid
  • Book on demand Marcelo Akierman Comisión de trabajo “Impresión on demand, ediciones digitales, libros, periódicos, prensa” FID 2009 – 1 Diciembre - Madrid
  • “ The lost symbol” “The long tail “ Dan Brown Harry Potter 1 in Swedish FID 2009 – 1 Diciembre - Madrid
  • The book market in 2008 - The amount of titles issued in the traditional publishing has decreased of 3.2% (In 2008 275.232 titles have been published VS the 284.370 published in 2007) - The growth of on demand/short run publications is exceptional: 132% (Last year 285.394 titles have been printed VS 123.276 dell’anno precedente) For the first time in history the This is the second year number of digital printed titles with a decrease has passed the ones printed by traditional technologies Source: Bowker FID 2009 – 1 Diciembre - Madrid
  • The big potential of digital publications Digital books pages (B) Growth perspective 07-11 Total 26% Color 44% o>60% book growth 08 Mono 24% o15% manual growth 08 Total 17% Color 43% Source: Interquest oct. 07, HP Indigo StM and Mono 13% finance 3 FID 2009 – 1 Diciembre - Madrid
  • Book on Demand: estudio de mercado de Infotrends Ralf Schlözer, Director of the On Demand Printing & Publishing Consulting Service Europe, Infotrends FID 2009 – 1 Diciembre - Madrid
  • SPEAKER PRESENTATION LINK FID 2009 – 1 Diciembre - Madrid
  • Web to print Jaime López Heredia Comisión de trabajo “Impresión on demand” FID 2009 – 1 Diciembre - Madrid
  • Internet : The strategy (InfoTrends Study: Web-to-Print) Print works volume from Web-to-Print will increase of 264% in the next 5 years, achieving the value of 10.5 billions Euro It is a market ready to be caught in few time Every market can get benefits by the increasing knowledge on benefits and by a stronger involvement by providers EU Internet Statistics FID 2009 – 1 Diciembre - Madrid
  • Web-to-Print installations in Europe: A growth 68% is expected from now to 2012 Risultati della Survey Infotrends – Do you have a 'web-to-print' solution for internet based transactions around your printing services? N = 652 FID 2009 – 1 Diciembre - Madrid
  • Web to print Javier Borlado, Director i + d, Tajamar FID 2009 – 1 Diciembre - Madrid
  • SPEAKER PRESENTATION LINK FID 2009 – 1 Diciembre - Madrid
  • Comunicación Sandra Tayama Comisión de trabajo “Impresión con dato variable y Transpromo” FID 2009 – 1 Diciembre - Madrid
  • Consumers are “Always ON”! FID 2009 – 1 Diciembre - Madrid
  • Marketing Channels Used Which of the following marketing channels do you use? e-Mail 71,8% Internet/Web 59,5% Addressed direct mail 57,7% Magazine 40,5% Outdoor 33,7% Social media 27,8% Unaddressed direct mail 26,8% Point of purchase 26,1% Telemarketing 25,8% Radio 17,9% Television 17,5% SMS 15,5% Other 4,8% Multiple Responses Permitted 0% 20% 40% 60% 80% N = 291 Respondents who are most familiar with Direct Marketing Source: InfoTrends European TransPromo Study, October 2009 FID 2009 – 1 Diciembre - Madrid
  • From Multi-Channel Campaign Management to Multi-Channel Conversation Management™ Social networking is integral to all marketing activities Wikipedia has more than 13 million articles More than 100 million videos are viewed on YouTube every day, and over 65,000 new videos are uploaded each day There are 400 million blogs in existence Flickr contains more than 3.6 billion images Every day, more than 5 billion minutes are spent on Facebook The monthly growth rate of Twitter between January and February of 2009 was 1,382% FID 2009 – 1 Diciembre - Madrid
  • Cómo está cambiando la comunicación directa José Luís Zimmerman, Director General, Fecemd FID 2009 – 1 Diciembre - Madrid
  • Cómo está cambiando la comunicación directa Licenciado en Economía y en Periodismo, dirige la Federación Española de la Economía Digital (antes de Comercio Electrónico y Marketing Directo) desde 2006, cargo que compagina con el de Director de la Asociación Española de Comercio Electrónico. Ha trabajado en multinacionales como Siemens y American Standard, siempre en áreas relacionadas con Marketing o Nuevas Tecnologías, así como en medios de comunicación como ABC o Bloomberg FID 2009 – 1 Diciembre - Madrid
  • SPEAKER PRESENTATION LINK FID 2009 – 1 Diciembre - Madrid