Valentina Carnevali - Opening presentation

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Valentina Carnevali - Opening presentation

  1. 1. Marketing Dynamics:is there room for printing?
  2. 2. What happened to us in the past 50 years?
  3. 3. I want conversations
  4. 4. Sharing content
  5. 5. On average,we are exposed to 3000 messages a day
  6. 6. Who participates online?
  7. 7. What happened tomarketers?
  8. 8. Everybody is doing it
  9. 9. What about printing?
  10. 10. How profitable are the campaigns that use the following combinations of media channels? (Means)Print, e-mail, Web/mobile landing pages, and 4.0 mobile marketing Print, e-mail, and Web/mobile landing pages 3.8 Print and e-mail 3.7 Print and Web/mobile landing pages 3.5 E-mail and Web/mobile landing pages 3.4 Print only 3.2 E-mail only 2.7 1 2 3 4 5 Least Most Profitable ProfitableN = 166 Print-for-Pay Respondents who offer Cross-Media Marketing ServicesSource: The Evolution of the Cross-Media Marketing Services Provider, InfoTrends 2011 More channel, better results
  11. 11. Time for Marketing Dynamics is NOW!!CONSUMERS are demanding more relevantcommunications.MARKETERS• need help identifying the right solution forimproving marketing performance• are ready to participate in the cross-media• are actively seeking technology andpartners to help make their lives easier byimproving the productivity and ROI of theirmarketing effortsPRINTERS have the technology and the answers !!
  12. 12. Today
  13. 13. Tomorrow

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