©2009 HP Confidential1©2009 HP Confidential
Guy Thompson
Category Manager, Publishing Segment, EMEA
SEIZING THE TRANSPROMO...
©2009 HP Confidential2
BRADESCO BANK, BRAZIL
HP Confidential
Largest private sector bank in Brazil – over 20 million accou...
©2009 HP Confidential3
DATAM, NEW ZEALAND
3
New Zealand’s largest transactional printer, with two Indigo
W7200 web fed pre...
©2009 HP Confidential4
VISA CAL, ISRAEL AND ONIYA SHAPIRA
4
3-4 personalized pages are sent to 1.5 million Visa
customers ...
©2009 HP Confidential5
Low Cost Product
High fixed cost
Low value
Commoditised market place
Static content
Multiple and re...
©2009 HP Confidential6
How customers benefit
REDUCE TIME
IT TAKES TO
REACH CUSTOMERS
FLEXIBILTY TO
CHANGE WHEN
PLANNING IS...
©2009 HP Confidential7
COMMUNISIS
– Communisis uses a T300 Inkjet Web Press, 2x HP Indigo w3250 web
presses and 3x5500 she...
©2009 HP Confidential8
HP INDIGO W7200 WEB PRESS
– Delivers offset quality for maximum print quality on the widest range
o...
©2009 HP Confidential9
• T300
– Designed for high productivity
– 75 million A4 pages per month
– 400ft/min
– 30 in/762mm w...
©2009 HP Confidential10 ©2009 HP Confidential10
QUESTIONS?
HP CAN HELP
10
©2009 HP Confidential11
We focus on
getting results
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Guy Thompson - Seizing the TransPromo Opportunity With Hp

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  • Largest private sector bank in brazilQuick pilot program implementation – only 120 days – HP took the Bradesco marketing manager to the InfotrendsTranspromo summit in the US, he loved the idea and said “This time next year I will be a speaker at this conference”, that’s exactly what happened.A year long pilot program started, the results were phenomenal and Bradesco increased their revenues by millions of dollars just through the pilot. Since then, they have been increasing their production.
  • Datam: Largest transactional printer in NZ, 1800 employees, 55% market shareThey bought two W7200’s with a “crawl, then walk, then run” strategy:- First, transitioning their customers to full color print (with what they regard as acceptable price andquality)Then, advancing to transpromo, adding new lines of business (design, data analytics, campaign management)One of their customers is Loyalty, a leading loyalty marketing organization, with 71% of households in New Zealand actively engaged, and the “fly buys” brand loyalty cardThis transpromo was able to re-engage a very high percentage of dormant card members for Loyalty
  • The transpromo application includes advertising from national merchants in israel, as part of a loyalty program. Interesting business model which has been working very well for Visa,which has been printing this for the past 3 years with great success.GMC, nearline roll to sheet + inserting solutionPartner advertising provides revenue stream that pays for the entire mailing
  • Here of some of the key benefits that we deliver organisations by being able to provide one integrated solution :-  A reduction in time to reach customersIncreased response ratesFlexibility to change late on in the production processRapid delivery of highly personalised communicationsReduction in total cost of communications
  • We can help by discussing with you what is the right strategy for your business, if you are a PSP, or sharing experiences and successful programs around the world with PSP’s customers (enterprises).We help support business development efforts and pilot programsNot just for Transpromo also for Direct mailIf you would like more details on these cases, hearing the results and the process they went through, please let us know.
  • And here are some actual results that we’ve delivered.  Most of our case studies are anonymous for reasons of competitive advantage, but we can provide specific detail on request.
  • Guy Thompson - Seizing the TransPromo Opportunity With Hp

    1. 1. ©2009 HP Confidential1©2009 HP Confidential Guy Thompson Category Manager, Publishing Segment, EMEA SEIZING THE TRANSPROMO OPPORTUNITY WITH HP
    2. 2. ©2009 HP Confidential2 BRADESCO BANK, BRAZIL HP Confidential Largest private sector bank in Brazil – over 20 million account holders – prints transpromo with two HP Indigo customers
    3. 3. ©2009 HP Confidential3 DATAM, NEW ZEALAND 3 New Zealand’s largest transactional printer, with two Indigo W7200 web fed presses, printing for Loyalty, a popular loyalty marketing organization with the “Fly Buys” brand
    4. 4. ©2009 HP Confidential4 VISA CAL, ISRAEL AND ONIYA SHAPIRA 4 3-4 personalized pages are sent to 1.5 million Visa customers in Israel, printed on five HP Indigo presses w3250 at Oniya Shapira Retail Coupons Based on customers’ requests – as part of cal loyalty program TransPromo Billing Dynamic billing synergy between finance & marketing Personal letter Summary of benefits
    5. 5. ©2009 HP Confidential5 Low Cost Product High fixed cost Low value Commoditised market place Static content Multiple and restrictive processes Inefficient use of resources Our Differentiators Price, Scale and Heritage Traditional Print Process Legacy Production Platform High Value Product Evolving Production Platforms Variable cost base Integrates with other media channels New market, new opportunities Dynamic content - Sophisticated use of data/colour Single production process Efficient use of resources Our Differentiators Technology infrastructure with People, Vision and scale Digital Print Process A shifting market
    6. 6. ©2009 HP Confidential6 How customers benefit REDUCE TIME IT TAKES TO REACH CUSTOMERS FLEXIBILTY TO CHANGE WHEN PLANNING IS UNDERWAY INCREASE RESPONSE RATES TO COMMUNICATIONS RAPID DELIVERY OF HIGHLY PERSONALISED COMMUNICATIONS REDUCE TOTAL COST OF COMMUNICATIONS “My communications are more effective and profitable”
    7. 7. ©2009 HP Confidential7 COMMUNISIS – Communisis uses a T300 Inkjet Web Press, 2x HP Indigo w3250 web presses and 3x5500 sheet-fed presses. – Strength in creation of bespoke high-impact mailings with the Indigos – Recently installed T300 for high-volume applications • 3m mail campaign for UK credit card company • Loyalty programme to stimulate card usage 7
    8. 8. ©2009 HP Confidential8 HP INDIGO W7200 WEB PRESS – Delivers offset quality for maximum print quality on the widest range of coated and uncoated papers – Gives the maximum impact to your message for maximum ROI – 240ppm colour and 960ppm mono – 7.5m A4 colour pages per month – 320mm web width 8
    9. 9. ©2009 HP Confidential9 • T300 – Designed for high productivity – 75 million A4 pages per month – 400ft/min – 30 in/762mm web width • T200 – Focus on shorter run applications – Plug-compatible replacement for 1 colour toner 2-up machines – 23 million colour pages per month – 20 in /508 mm web width INKJET WEB PRESS PORTFOLIO • HP Inkjet Web Presses: deliver exceptional quality on coated and uncoated papers • For high-volume applications • 20 machines installed worldwide • T350 – Announced at Graphexpo: 600ft/min – 112 million colour pages per month
    10. 10. ©2009 HP Confidential10 ©2009 HP Confidential10 QUESTIONS? HP CAN HELP 10
    11. 11. ©2009 HP Confidential11 We focus on getting results

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