Largest private sector bank in brazilQuick pilot program implementation – only 120 days – HP took the Bradesco marketing manager to the InfotrendsTranspromo summit in the US, he loved the idea and said “This time next year I will be a speaker at this conference”, that’s exactly what happened.A year long pilot program started, the results were phenomenal and Bradesco increased their revenues by millions of dollars just through the pilot. Since then, they have been increasing their production.
Datam: Largest transactional printer in NZ, 1800 employees, 55% market shareThey bought two W7200’s with a “crawl, then walk, then run” strategy:- First, transitioning their customers to full color print (with what they regard as acceptable price andquality)Then, advancing to transpromo, adding new lines of business (design, data analytics, campaign management)One of their customers is Loyalty, a leading loyalty marketing organization, with 71% of households in New Zealand actively engaged, and the “fly buys” brand loyalty cardThis transpromo was able to re-engage a very high percentage of dormant card members for Loyalty
The transpromo application includes advertising from national merchants in israel, as part of a loyalty program. Interesting business model which has been working very well for Visa,which has been printing this for the past 3 years with great success.GMC, nearline roll to sheet + inserting solutionPartner advertising provides revenue stream that pays for the entire mailing
Here of some of the key benefits that we deliver organisations by being able to provide one integrated solution :- A reduction in time to reach customersIncreased response ratesFlexibility to change late on in the production processRapid delivery of highly personalised communicationsReduction in total cost of communications
We can help by discussing with you what is the right strategy for your business, if you are a PSP, or sharing experiences and successful programs around the world with PSP’s customers (enterprises).We help support business development efforts and pilot programsNot just for Transpromo also for Direct mailIf you would like more details on these cases, hearing the results and the process they went through, please let us know.
And here are some actual results that we’ve delivered. Most of our case studies are anonymous for reasons of competitive advantage, but we can provide specific detail on request.
Guy Thompson - Seizing the TransPromo Opportunity With Hp