Techonology Update - Gabriella Moretti, Hp

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  • We will be ramping up the availability into all countries during H1Courses have already started....To give you a taste of the feedback – let’s watch the following video..
  • Techonology Update - Gabriella Moretti, Hp

    1. 1. In questi 5 minuti…<br /><ul><li>Il mondo cambia, la stampa cambia
    2. 2. Cosa serve ad un’aziendagrafica per cambiare?
    3. 3. Cos’èilprogramma HP Capture Business Success
    4. 4. Strumentie Risorse</li></li></ul><li>Looking back at the world since No Looking Back - Dallas 2010<br />Tutto cambia<br />Obama cerca consensi al Senato<br />Dilma Rousseff primo Presidente donna in Brasile<br />Tunisia<br />Egitto<br />2<br />
    5. 5. Il costodeglistampatinel 2010 continua a diminuire ma ad un ritmopiù lento rispetto al 2009<br />Cambiamento in %<br />2.2%<br />1.8%<br />1.6%<br />1.6%<br />1.4%<br />1.3%<br />1.1%<br />0.9%<br />0.7%<br />0.5%<br />0.4%<br />-1.1%<br />-2.8%<br />-3.0%<br />-3.6%<br />-4.9%<br />-6.0%<br />-6.5%<br />Q2<br />Q2<br />Q2<br />Q3<br />Q1<br />Q1<br />Q1<br />Q2<br />Q4<br />Q3<br />Q1<br />Q4<br />Q3<br />Q4<br />Q1<br />Q2<br />Q4<br />Q3<br />2006<br />2007<br />2008<br />2009<br />2010<br />Source: Digital Color Press utilization in US Commercial Printers Survey for HP by PIA October 2010<br />
    6. 6. La redditivitàdeglistampati è in ripresa<br />(Net pre tax profit as a percent of sale)<br />%<br />9.6%<br />8.5%<br />8.2%<br />7.6%<br />7.4%<br />7.3%<br />7.3%<br />7.2%<br />-58%<br />6.5%<br />5.3%<br />4.8%<br />4.4%<br />4.0%<br />2.9%<br />2.7%<br />2.1%<br />1.8%<br />0.9%<br />10<br />Q2<br />10<br />Q1<br /> 09 Q4<br /> 09 Q3<br /> 09 Q2<br /> 09 Q1<br /> 08 Q4<br /> 08 Q3<br /> 08 Q2<br /> 08 Q1<br /> 07 Q4<br /> 07 Q3<br /> 07 Q2<br /> 07 Q1<br /> 06 Q4<br /> 06 Q3<br /> 06 Q1<br /> 06 Q2<br />Source: Digital Color Press utilization in US Commercial Printers Survey for HP by PIA October 2010<br />
    7. 7. Stampadigitale e stampaanalogica<br />Investimenti in HW per tipologia di macchine$ billion<br />18.0<br />16.9<br />Gravure<br />0.9<br />Flexo<br />3.0<br />2.6<br />12.9<br />0.8<br />2.2<br />Web offset<br />2.0<br />4.8<br />2.3<br />4.8<br />4.8<br />SF offset<br />7.4<br />6.4<br />3.0<br />Digital<br />1.2<br />2009<br />2014E<br />2004<br />Source: Pira, The Future of Global Printing to 2014. Data in 2009 constant dollars & exchange rates.<br />
    8. 8. Il2010 è stato per iclienti HP un anno di forte crescita<br />Crescita per applicazione<br />CAGR ‘08-’10<br />Pagine Indigo <br />LABELS AND PACKAGING +31%<br />TRANSPROMO +46%<br />X2<br />GENERAL COMMERCIAL PRINTING +20%<br />PHOTO +35%<br />PUBLISHING +21%<br />2010<br />2009<br />2008<br />2007<br />2006<br />2005<br />
    9. 9. Crearevalore<br />Esperienze di marchio preziose/personalizzate <br />Normative ambientali<br />Protezione dei consumatori<br />Meno sprechi<br />Comunicazioni efficaci (ROMI)<br />Crescitadell redditività<br />Riduzionedeicosti<br />Riduzione dei costi e Stampa on demand<br />Campagne di marketing integrate online/offline innovative ed efficaci <br />
    10. 10. L’aziendagraficadeveessere in grado di affrontareilcambiamento<br />Qualestrategia Web to Print?<br />
    11. 11. HP Contenuti del programmaCapture the Business <br />
    12. 12. Formazione<br />Core<br />Avanzati<br />
    13. 13. Programmiinterattivi<br />
    14. 14.
    15. 15.
    16. 16.
    17. 17. 15<br />2/23/2011<br />
    18. 18. HP Direct Marketing Business Development kit<br />Programmasu DVD o scaricabiledalportale<br />Brochure introduttiva<br />Creato a supportodellavendita di prodotti ad alto valore, Campagne di Direct Marketing , calcolo ROI campagne DM, programmarevisite con Corporate/Marketing/Creativi<br />
    19. 19. Grazie<br />gabriella.moretti@hp.com<br />

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