It’s all about ROI                      1


TransPromo
A new world of expertise


European TransPromo Summit 2009




Dan ...
When we need a professional service…   2

   For a legal advice –
    we'll go to a lawyer.


   For the financials –
  ...
Agenda   3
The TransPromo market                                   4

   Technology – off the shelf.

      Production


          ...
The effect of respond rate                        5

           From Traditional to TransPromotional



                  ...
A clear conclusion               6
                 TransPromo
            Carries a lot of benefits


Still, European com...
The players’ environment                                         7

 The gap between                    Consultants
  the...
Good TransPromo - characteristics                      8

 TransPromo should be executed by TransPromo
  professional.
 ...
Summery                                            9

 From cost per page to value added.
 The time is now, technology i...
10
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Session 5: It's all about ROI - Dotan Buchsweiler & Dan Peer

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Session 5: It's all about ROI - Dotan Buchsweiler & Dan Peer

  1. 1. It’s all about ROI 1 TransPromo A new world of expertise European TransPromo Summit 2009 Dan Peer – President Dotan Buchsweiler – Managing Director
  2. 2. When we need a professional service… 2  For a legal advice – we'll go to a lawyer.  For the financials – we’ll hire an accountant.
  3. 3. Agenda 3
  4. 4. The TransPromo market 4  Technology – off the shelf.  Production Preparation Weight  The key success factors:  Personalized and relevant marketing platform.  Effective media that yield high respond rates.
  5. 5. The effect of respond rate 5 From Traditional to TransPromotional 300% 10% Cost Increase Revenue Increase
  6. 6. A clear conclusion 6 TransPromo Carries a lot of benefits Still, European companies facing difficulties in TransPromo implementation WHY?
  7. 7. The players’ environment 7  The gap between Consultants the enterprise and the printer, Document CRM should be filled Management in professionally. Enterprise Targeted Print Advertising Data Mining Agencies Printer
  8. 8. Good TransPromo - characteristics 8  TransPromo should be executed by TransPromo professional.  Multi disciplinary understanding in relevant area: data mining, marketing, graphic design, document composition and printing.  Core value: customer needs and marketing goals.  Adding real value to the whole chain (= ROI).
  9. 9. Summery 9  From cost per page to value added.  The time is now, technology is off the shelf.  The gap in the market causes slow adoption.  Once built – the TransPromo platform should be maintained.
  10. 10. 10

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