The TransPromo market 4
Technology – off the shelf.
The key success factors:
Personalized and relevant marketing platform.
Effective media that yield high respond rates.
The effect of respond rate 5
From Traditional to TransPromotional
Cost Increase Revenue Increase
A clear conclusion 6
Carries a lot of benefits
Still, European companies facing difficulties in
The players’ environment 7
The gap between Consultants
and the printer, Document CRM
should be filled Management
Good TransPromo - characteristics 8
TransPromo should be executed by TransPromo
Multi disciplinary understanding in relevant area: data
mining, marketing, graphic design, document
composition and printing.
Core value: customer needs and marketing goals.
Adding real value to the whole chain (= ROI).
From cost per page to value added.
The time is now, technology is off the shelf.
The gap in the market causes slow adoption.
Once built – the TransPromo platform should be