Session 4: Innovative Software Tools - Kaspar Roos


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Session 4: Innovative Software Tools - Kaspar Roos

  1. 1. Innovative Software Tools Kaspar Roos, Senior Consultant, InfoTrends Speaker from Data One Session 4
  2. 2. Agenda • Quick history of Transactional Documents • Recent Innovations Design, composition, output mgt, print production mgt Campaign Management, data analytics • Conclusions and Recommendations © 2009 InfoTrends, Inc. 2
  3. 3. Relevant Developments for TransPromo CRM, Enabling Bus. Users, E-presentment Interactive / Intelligent Bus. Mgt. Software, Communications Customized Comm. Integration print ops Data analytics Decentralized w/ bus. applications information Print Spooling, Mobile processing Print Mgt, High-speed Inkjet Computing Output Mgt, Interactive Composition, Prod. Mgt Web Internet / Data Transform World wide Laser Colour web PDLs Networking / LEGEND ASCII Laser Print Client - Server IT Trends Impact Printers Desktop Print H/W Trends Computing Print S/W Trends Mainframes Business Trends 1970 1980 1990 2000 2010 2020 © 2009 InfoTrends, Inc. 3
  4. 4. What does this mean? • TransPromo workflows can be very complex IT infrastructure Print infrastructure Business Management Software • Let’s have a look at common components © 2009 InfoTrends, Inc. 4
  5. 5. TransPromo Workflow DataStream Electronic, Transform Archive, etc. Design/ Cut, Fold, Input Address Re- Output Prod. Delivery Customer Compo- Insertion Sources Quality Compose Mgmt. Print sition Production Mgmt (Control, Report, Audit, Plan) © 2009 InfoTrends, Inc. 5
  6. 6. Document Composition Evolution Source: Sefas © 2009 InfoTrends, Inc. 6
  7. 7. Composition – Common Functionalities • Input connectivity from various sources including mainframe • WYS/WYG interface • Advanced scripting or programming of business rules • White space/message management • Postal Optimization / Data Operations (cleansing, sorting) • Collaborative design / approval • Integration with enterprise systems like ECM, ERP © 2009 InfoTrends, Inc. 7
  8. 8. Composition Providers Company Product Elixir Technologies Opus EMC Document Sciences xPression Suite GMC Software Technology PrintNet Communications Suite Hewlett-Packard Company Exstream Inventive Designers Scriptura ISIS-Papyrus Group Papyrus Document System Metavante Corporation CSF Designer Suite Objectif Lune PlanetPress Oracle Corporation Documaker Pitney Bowes Business Insight CCM DOC1 Suite PrintSoft PReS Sefas OpenPrint StreamServe Persuasion Non Exhaustive List Source: InfoTrends Ultimate Guide to Enterprise Document Composition, 2009 © 2009 InfoTrends, Inc. 8
  9. 9. Document Recomposition • Modifying the data stream directly by using programming constructs E.g. adding text, barcodes, graphics or other colourised elements © 2009 InfoTrends, Inc. 9
  10. 10. Recomposition – Common Functionalities • Add/change finishing barcode • add/remove pages • Concatenation • Split/Segment • Multiple Up (imposition) • Pre-sort • Reprinting files • Conditional messaging © 2009 InfoTrends, Inc. 10
  11. 11. Recomposition providers Provider Product PB Group 1 Software StreamWeaver PB Emtex VDE Sefas Innovation Remake Solimar Systems Rubica ISIS Papyrus Post Processing Crawford Technologies TransPromo Express Compart DocBridge Mill InfoPrint Solutions IMB Utility Non Exhaustive List © 2009 InfoTrends, Inc. 11
  12. 12. Which to choose? Composition Re-composition • Benefits • Benefits GUI to design documents Quicker to implement Flexible Documents Generally cheaper • Drawbacks • Drawbacks Potentially disruptive to Perceived security issues operation Limitations to design flexibility Implementation can be complex © 2009 InfoTrends, Inc. 12
  13. 13. Recomposition Example White-space management Per-client dynamic advertising Source: Crawford Technologies © 2009 InfoTrends, Inc. 13
  14. 14. Composition Example Full-colour marketing with above average response rates No marketing Source: Hansaprint © 2009 InfoTrends, Inc. 14
  15. 15. Output Management – Common Functionalities Load Balancing / Print Spooling Multi-site management Centralized - Single Point of Access Remote access – ability to access via remote locations (via Web) Archiving E-presentment © 2009 InfoTrends, Inc. 15
  16. 16. Output Mgt Providers Output Management Products Provider Océ PrismaProduction InfoPrint Manager, InfoPrint InfoPrint Solutions ProcessDirector PrintPool, PrintServer ISIS Papyrus PB – Emtex Emtex FlexServer, VIP, VDE Solimar Print Director Enterprise Compart DocBridge Mill GMC Printnet PA Crawford Tech. PRO Workflow Barr Systems BARR EOM Non Exhaustive List © 2009 InfoTrends, Inc. 16
  17. 17. Print Management – Common Functionalities Tracking and tracing of mail items Zero-defect printing / mail room integrity / early error detection Inserting management Auditing, monitoring and reporting SLA / KPI support Scheduling © 2009 InfoTrends, Inc. 17
  18. 18. Scheduling • Integration of campaign management / messaging with print production • Feedback of production metrics © 2009 InfoTrends, Inc. 18
  19. 19. Print Management Providers Provider Production Management Products PB – Emtex Emtex DFWorks, Emtex P/I Modules Bowe One Böwe Bell+Howell Productivity Tracker, InfoPrint InfoPrint Solutions ProcessDirector, Océ PrismaProduction Kern MailFactory Solimar Print Director and Solitrack Non Exhaustive List © 2009 InfoTrends, Inc. 19
  20. 20. Scope can even be further expanded with campaign management and data analytics Marketing Dept. Data Campaign Targeted Response Mgmt. Analytics Mgmt Message DataStream Electronic, Transform Archive, etc. Data/ Design/ Cut, Fold, Input Re- Output Prod. Delivery Customer Address Compo- Insertion Sources Compose Mgmt. Print Quality sition Production Mgmt (Control, Report, Audit, Plan) © 2009 InfoTrends, Inc. 20
  21. 21. Command Centre Tool Set in Place for Marketing Campaigns Do you have a tool set in place that serves as a command centre for your marketing campaigns, also known as a marketing campaign dashboard? Don’t know 20.8% No 43.3% Yes 36.0% N = 289 Respondents who are most familiar with Direct Marketing Source: Trans meet Promo Europe, InfoTrends, 2009 © 2009 InfoTrends, Inc. 21
  22. 22. Recent developments • Business User Enablement Business User wants to control statement messaging without IT involvement Many composition vendors have developed web-based solutions to tackle this issue Collaborative system that involves marketing, legal, finance and other users • Automating approval Web-based approval systems © 2009 InfoTrends, Inc. 22
  23. 23. Web-based Campaign Mgt Tools Source: Elixir © 2009 InfoTrends, Inc. 23
  24. 24. Message Creation and Management Message Message Approval Message Creation Tool Management Workflow Company Workflow Optimized for Module Name Web-based Availability Availability Business Users EMC Document xPresso Clients Sciences GMC Software PrintNet Interactive HP Exstream Exstream Marketing Inventive Designers Scriptura Through eForms Through eForms ISIS-Papyrus Papyrus WebPortal Metavante CSF Designer Web Objectif Lune PlanetPress Design Requires Customization Oracle Documaker Requires Prof. Services Pitney Bowes Content Author PrintSoft WebDirect OpenPrint Sefas MiddleOffice StreamStudio StreamServe Composer Source: InfoTrends Ultimate Guide to Enterprise Document Composition, 2009 © 2009 InfoTrends, Inc. 24
  25. 25. Measurements close the loop • Campaign Analytics & Measurements Closed-loop workflow that helps marketers justify Transpromo communications Related development - Inclusion of data analytics functions - Campaign dashboard - Integration with existing enterprise tools ▫ Business intelligence, CRM © 2009 InfoTrends, Inc. 25
  26. 26. Conclusions & Recommendations • The components are there to build a state-of-the-art TransPromo solution • Have a look at what you have and what you need There are many ways to build a TransPromo workflow • Better to walk before you run Take small steps, learn, and move on • Think how your workflow supports your business model Start with your customers and their needs © 2009 InfoTrends, Inc. 26
  27. 27. Thank You!! © 2009 InfoTrends, Inc. 27