Swiss Post Solutions


New ways to optimize the benefits of Loyalty Programms
How dynamic colour drives the value for stak...
European TransPromo Summit, Brussels




                 1       Swiss Post Solutions

                 2    PAYBACK / Lo...
Swiss Post Solutions




   TRUST
   RELIABILITY
                 Mailroom management     Document output         Swiss Po...
Unlocking the value of information
assets




                                     Copyright © Swiss Post Solutions  GmbH ...
Fields of Expertise




                      Copyright © Swiss Post Solutions  GmbH 2009.
An Overview: PAYBACK GmbH


  PAYBACK launch: March 2000
  Headquarters: Munich, Germany
  Workforce: 150
  Cerculation of...
Communication Channels PAYBACK
GmbH



      96 mio.
    Direct Mails                 • Content: Statement,
              ...
Swiss Post Solutions –
The Service Provider for Loyalty Partner




                                           Copyright ©...
Optimization of benefits
- the business idea

   January 2009
   Static layout for different customers!




              ...
New concept 2010: Individualized
coupons for different customers

                                     Individual
        ...
Optimization of benefits –
   Key: IT Intelligence


                                            Defining Rules

       Cu...
The TripleValue Proposition




Customer                                                          Partner
 Relevant Coupon...
Future Trends



  „TransPromo“ and Individualization in every possible channel:

      PRINT: Letter, Statement, Direct M...
Carl Michael Nägele
CEO




Swiss Post Solutions GmbH
Kronacher Str. 7o-8o
96o52 Bamberg
Germany
E-Mail:     c.m.naegele@g...
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Session 3: Design Considerations for TransPromo Communications - Carl Michael Nagele

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Transcript of "Session 3: Design Considerations for TransPromo Communications - Carl Michael Nagele"

  1. 1. Swiss Post Solutions New ways to optimize the benefits of Loyalty Programms How dynamic colour drives the value for stakeholders Copyright © Swiss Post Solutions  GmbH 2009.
  2. 2. European TransPromo Summit, Brussels 1 Swiss Post Solutions 2 PAYBACK / Loyalty Partner 3 The TripleValue Proposition Copyright © Swiss Post Solutions  GmbH 2009.
  3. 3. Swiss Post Solutions TRUST RELIABILITY Mailroom management Document output Swiss Post Box – your INTEGRITY Scanning + Indexing management mail online Records Management Customer loyalty SwissSign –e-signature CONFIDENCE Document Imaging schemes E-Commerce Third Party Smart Cards IncaMail – secure INNOVATION Management Mailing campaigns delivery of electronic Front of House mail SECURITY Print + reprographics Swiss Stick – mobile digital security Copyright © Swiss Post Solutions  GmbH 2009.
  4. 4. Unlocking the value of information assets Copyright © Swiss Post Solutions  GmbH 2009.
  5. 5. Fields of Expertise Copyright © Swiss Post Solutions  GmbH 2009.
  6. 6. An Overview: PAYBACK GmbH PAYBACK launch: March 2000 Headquarters: Munich, Germany Workforce: 150 Cerculation of the card: In 60% of German households (GfK, 2008) Annual sales generated for partners by the card: Approx. EUR 15 billion Average annual savings enjoyed by a PAYBACK household: Between EUR 100 and EUR 180 Average card usage: 4 times per month Points redeemed: Over 90 percent of all points collected PAYBACK members have so far donated more than EUR 3 million to charities Copyright © Swiss Post Solutions  GmbH 2009.
  7. 7. Communication Channels PAYBACK GmbH 96 mio. Direct Mails • Content: Statement, State- Coupons, Bonus, Partner ment Offers • 7 x per year 1,3 mio. SMS • Topics: Travel, Bonus, Topical 200 mio. Birthday Direct E-Mail-Newsletter Mail • Content: Coupons, Bonus, Special Offers 40 mio. Visits/Year payback.de Partner • Individual Offers and Direct Coupons 7.800 Mail Partner PoS Copyright © Swiss Post Solutions  GmbH 2009.
  8. 8. Swiss Post Solutions – The Service Provider for Loyalty Partner Copyright © Swiss Post Solutions  GmbH 2009.
  9. 9. Optimization of benefits - the business idea January 2009 Static layout for different customers! Individual text personalization but: Static number of coupons per partner Static number of coupons per customer Static position of coupons No regional partners Copyright © Swiss Post Solutions  GmbH 2009. possible
  10. 10. New concept 2010: Individualized coupons for different customers Individual number of coupons per partner Individual number of coupons per customer Individual position of coupons Regional partners possible Individual products per coupon possible Copyright © Swiss Post Solutions  GmbH 2009.
  11. 11. Optimization of benefits – Key: IT Intelligence Defining Rules Customer Insight / Analytical CRM: Transactions Segmentation Clustering Customer behavior Paradigm shift with Data Management high speed colour printing and Preparation OCÉ JetStream 2200 Media neutral 2.020 A4 duplex per hour Layouting 50 Mio. A4 duplex per media neutral month Output Preparation 600 x 600 dpi quality Optimized (f.e. Postal Fee) Variable Finishing Swiss Post Solutions  GmbH 2009. Copyright ©
  12. 12. The TripleValue Proposition Customer Partner Relevant Coupons Higher turn over with relevant customers Higher Savings Triple Increase of customer Faster collecting of retention points for attractive Value CI rewards Push Cross Selling Turn over PAYBACK Higher relevance of PAYBACK cards in the market / customer More customers Attractive programme for new partners Copyright © Swiss Post Solutions  GmbH 2009.
  13. 13. Future Trends „TransPromo“ and Individualization in every possible channel: PRINT: Letter, Statement, Direct Mail….. CARD: Picture Cards (f.e. Loyality, Bonus and Credit Cards) WEB: E-Mail, f.e. Web & Print combination with PURL Future Production Partner is much more „solution-enabler“ on base of IT-Intelligence than today GOAL: Unlocking the value of information by closing the gap between (crm-) data and a valuable customer communication. Copyright © Swiss Post Solutions  GmbH 2009.
  14. 14. Carl Michael Nägele CEO Swiss Post Solutions GmbH Kronacher Str. 7o-8o 96o52 Bamberg Germany E-Mail: c.m.naegele@ghp.de Thank you

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