• Save
Session 12: Future Technologies Driving TransPromo - Ralf Schlozer & Kaspar Roos
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Session 12: Future Technologies Driving TransPromo - Ralf Schlozer & Kaspar Roos

  • 2,050 views
Uploaded on

 

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
2,050
On Slideshare
2,047
From Embeds
3
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
7

Embeds 3

http://www.slideshare.net 3

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Future Technologies Driving TransPromo Ralf Schlözer, Director, InfoTrends Kaspar Roos, Senior Consultant, InfoTrends Session 12
  • 2. Impact of E-billing • The next big Thing ? © 2009 InfoTrends, Inc. www.infotrends.com 2
  • 3. An outlook on Hardware © 2009 InfoTrends, Inc. www.infotrends.com 3
  • 4. The “Enough” Questions • Is the productivity high enough? • Are the running costs low enough? • Is the print quality good enough? • Are the print-heads reliable enough for production? • Are the substrates cheap enough? • Is the format size big enough? © 2009 InfoTrends, Inc. www.infotrends.com 4
  • 5. What the Past Tells Us About the Future Colour High-speed continuous feed What’s Next? inkjet color for direct mail and transaction (Versamark BCP) Hybrid offset/digital systems Continuous feed color combine the desire for Networked color copier/printer devices begin to offer personalization with the need products (EFI Fiery/Canon CLC) 30” web width for good cost economics Graphic arts quality digital color Monochrome digital pages High-speed continuous feed printers (Indigo, Xeikon) migrate to color devices color on coated stocks becomes economically feasible Black & White Monochrome digital Fifth station capability opens up opportunities in spot volumes begin to decline color, MICR, coatings, and Low-cost, high speed multi-function specialty effects Continuous feed monochrome devices devices erode the dominance of typically output at 240 or 300 dpi, add Improved speed, quality, high-speed monochrome printers an engine for duplex capability economics, format, and the Dual-engine or duplex ability to target content result monochrome systems for cut- in more print volume moving Xerox introduces DocuTech sheet (Océ VarioPrint 6000) to fully digital systems 1990 2000 2010 2020 © 2009 InfoTrends, Inc. www.infotrends.com 5
  • 6. Market Changes in High-Speed Continuous Feed Digital Color Graphic arts Toner-based continuous-feed Toner-based cut-sheet Quality Inkjet cut-sheet Business 50 ipm 5,000 ipm Speed © 2009 InfoTrends, Inc. www.infotrends.com 6
  • 7. Ink-Jet Printing Hardware Provider • Ink-jet technology will lead to a “levelling of the playing field” to some extent • Lower entry hurdles for newcomers in digital due to readily available inkjet heads System integration and inks to differentiate products Numerous niches can be covered • However TransPromo will require extensive knowledge in data handling and system integration © 2009 InfoTrends, Inc. www.infotrends.com 7
  • 8. • Mooree‘s law für Inkjet – Inkjet speed is doubling every 18 months Source of chart: HP © 2009 InfoTrends, Inc. www.infotrends.com 8
  • 9. Flexibility of Inkjet Technologies Inkjet Technologies Can Meet a Wide Range of Document Needs (Monochrome, Light Coverage Color, Full Color, Special Effect) Cost Effectively with a Single Device © 2009 InfoTrends, Inc. www.infotrends.com 9
  • 10. Economics: Digital vs. Offset Printing Off set Phase 1 Phase 2 Phase 3 Phase 4 Source: InfoTrends © 2009 InfoTrends, Inc. www.infotrends.com 10
  • 11. Ink-Jet Outlook • More nozzles – more speed – more quality There are some more speed increases in store for 2010 However speeds & productivity are entering areas, where it is difficult to have sufficient volumes In the next phase the aim will be to increase quality - There will also be a positive effect on imaging engine costs as redundancy can go down • Aim is to print on standard substrates Possible strategies: - Integrated precoating unit bonding agents - Paper with added surface treatment Other direction could be UV, but so unfamiliar glossy look on uncoated paper and high costs for “standard” documents (higher ink costs) • Huge latitude in possible ink chemistry makes optimisation difficult We will rather see more types of inks adapted to certain applications © 2009 InfoTrends, Inc. www.infotrends.com 11
  • 12. Ink-Jet Outlook • Deinkability needs to be monitored closely Vendors are working on solutions, but it also requires concessions from the paper/recycling industry Only partially a technical problem, but one of market perception. Concerns of document owners need to be taken seriously • Many “dark horses” in the market which could emerge in coming 5-10 years Still new technologies to produce ink droplets are developed Regular monitoring of market situation necessary • Long term aim for ink-jet is to compete against offset on speeds and quality Transpromo will reap the benefits of speed & quality improvements which are aimed at the general Graphic Arts market © 2009 InfoTrends, Inc. www.infotrends.com 12
  • 13. An outlook on Software and Solutions © 2009 InfoTrends, Inc. www.infotrends.com 13
  • 14. Quick recap from session 4 • TransPromo software evolved from developments in automated document production IT : mainframe, PC, networks, Internet, Mobile Printing S/W: composition, data transform, output mgt Business: ERP/CRM systems, business user enablement • This session will focus on trends and future technologies We will have a look at IT, Print, and Business Trends © 2009 InfoTrends, Inc. www.infotrends.com 14
  • 15. Important Trends Business Technology • Business User Enablement • Mobile Computing • Real-time Campaign • Electronic Presentment Effectiveness Measurement • Blend of web and print • Sophistication of data analytics QR Codes Print Augmented Reality • Higher quality print at stable or • Next level creatives lower costs Colour / Graphics • Vendors are building out AFP to support TransPromo • Location Intelligence • Mid-market developments © 2009 InfoTrends, Inc. www.infotrends.com 15
  • 16. Technology Trends • Mobile Computing Mobile Internet adoption expected to rise from 13% in 2008 to 39% in 2014 (Forrester Research) 30 million iPhones sold in less than 3 years (Apple) 1 billion phones support Flash (Adobe) • Interplay between print and mobile Opportunities for savvy TransPromo provider © 2009 InfoTrends, Inc. www.infotrends.com 16
  • 17. Electronic Presentment • Presentment of statements and bills on computers and mobile devices Location Intelligence Advertisements Timely offers Hyperlink for more Document sent as email information or viewed online © 2009 InfoTrends, Inc. www.infotrends.com 17
  • 18. QR Codes – addition to paper • Attendee management • Detailed information Link to a landing page • Integration with EBPP Electronic Bill Presentment & Payment © 2009 InfoTrends, Inc. www.infotrends.com 18
  • 19. Augmented Reality • Augmented Reality Optical marks in printed media allow computers (via webcams) to add extra information in 3D • Adds an extra dimension to print • Killer creative © 2009 InfoTrends, Inc. www.infotrends.com 19
  • 20. Personalized Graphics • High impact graphics • XeiWings Xeikon 8000 AlphaPicture • Technology is getting there 21,000 A5 pictures @ 240 dpi per hour © 2009 InfoTrends, Inc. www.infotrends.com 20
  • 21. Location Intelligence Source: XMPie, Yoffi Digital/Trekk Cross Media © 2009 InfoTrends, Inc. www.infotrends.com 21
  • 22. Business Trends • Business User Enablement Business User wants to control statement messaging without IT involvement Many composition vendors have developed web-based solutions to tackle this issue Collaborative system that involves marketing, legal, finance and other users • Automating approval Web-based approval systems © 2009 InfoTrends, Inc. www.infotrends.com 22
  • 23. Web-based Campaign Mgt Tools Source: Elixir © 2009 InfoTrends, Inc. www.infotrends.com 23
  • 24. Business Trends (continued) • Sophistication of data analytics and campaign execution Predictive analytics Closed loop control Response Visualization • More visual tools © 2009 InfoTrends, Inc. www.infotrends.com 24
  • 25. Predictive Analysis © 2009 InfoTrends, Inc. www.infotrends.com 25
  • 26. Closed-loop Marketing Campaign © 2009 InfoTrends, Inc. www.infotrends.com 26
  • 27. Response Visualization © 2009 InfoTrends, Inc. www.infotrends.com 27
  • 28. Print Trends • AFP Colour Consortium Implementing colour management • Other AFP developments Oce PRISMA MakeReady for AFP Preflight for AFP • Mid Market Developments Objectif Lune, Printable (SaaS), XMPie © 2009 InfoTrends, Inc. www.infotrends.com 28
  • 29. Conclusion • Vendors are building out TransPromo solutions to connect business users to print operations • Opportunities to develop innovative campaigns that bring increased ROI • TransPromo can bring the best of paper (unmatched openability) with the best of the Internet (instant response measurement) to develop sophisticated marketing campaigns © 2009 InfoTrends, Inc. www.infotrends.com 29
  • 30. Thank You!! ralf_schlozer@infotrends.com kaspar_roos@infotrends.com © 2009 InfoTrends, Inc. www.infotrends.com 30