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Session 11: Managing TransPromo - Mauro De Vecchi
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Session 11: Managing TransPromo - Mauro De Vecchi

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  • 1. TransPromo: flashes of an experience A new word for a new market and business Or a neologism to mention an “old” one ? ( VSHUWL L ' RFXP HQW $ XWRP DWL Q RQ Mauro De Vecchi 7 September 2009 Director of Software Developments - PRT Group
  • 2. Who are we.. Poligrafico Roggero & Tortia (PRT) is an “hystorical”, family owned, Graphic Art company. Born 1921 3 major business market Traditional Typographic Printing Direct Mailing Print Service Bureau on Business Communication TransPromo: flashes of an experience EU TransPromoSummit 6,7 Sept /2009 2
  • 3. From Company to Group In the last 6/7 years extensions of the mother company have been created into a bi-dimensional space Market space Technology space PRT France (2003), a Joint Venture to gather market share in Direct Mailing business in France TransPromo: flashes of an experience EU TransPromoSummit 6,7 Sept /2009 3
  • 4. Technology extension Intellidoc (2005) A company for software development, vertically focused on: Data Management Document Automation IT-Postal services TransPromo: flashes of an experience EU TransPromoSummit 6,7 Sept /2009 4
  • 5. Communication Scenario: increasing complexity… A 3D Space… 7 5 $ 1 6 Syntax Complexity TransPromo: flashes of an experience EU TransPromoSummit 6,7 Sept /2009 5
  • 6. Communication Scenario: increasing complexity… A 3D Space…  20 2 35 Media Complexity 7 5 $ 1 6 Syntax Complexity TransPromo: flashes of an experience EU TransPromoSummit 6,7 Sept /2009 6
  • 7. Communication Scenario: increasing complexity… 32 67  A 3D Process Space… Complexity  20 2 35 Media Complexity 7 5 $ 1 6 Syntax Complexity TransPromo: flashes of an experience EU TransPromoSummit 6,7 Sept /2009 7
  • 8. A neo- neologism ? A 3D Process Space… Complexity Media Complexity Syntax Complexity TransPromo: flashes of an experience EU TransPromoSummit 6,7 Sept /2009 8
  • 9. MultiDelivery Multidelivery channels allow us to define some more neo-neologisms: Trans- Email- Promo Documents sent as an email or an email attachment Trans- Web- Promo Document published on the web PDF HTML Trans- Cell- Promo Your documents on your mobile phone !? It’s NOT only about document, it’s about PROCESSING them! TransPromo: flashes of an experience EU TransPromoSummit 6,7 Sept /2009 9
  • 10. Ready to handle 3D complexity … Need to enlarge sphere of competence Document Composition Spool Management and Conversion Data Cleaning Address Normalization Postal Sorting software Production Control Document Archive Web Presentment Electronic Document eCommerce ..and more ! TransPromo: flashes of an experience EU TransPromoSummit 6,7 Sept /2009 10
  • 11. Trying to be “cost effective” ! 20% Creation and Management 80% Delivery TransPromo: flashes of an experience EU TransPromoSummit 6,7 Sept /2009 11
  • 12. How to strike an happy medium… No “Extreme” Personalisation personalisation Contents Enabling Technology TransPromo: flashes of an experience EU TransPromoSummit 6,7 Sept /2009 12
  • 13. Case Study Customer Requirements Market leader in Italy on consumer credit business Document Type: Credit Card Monthly Statement 600.000 full color statements + Some more 400.000 in Black/White to be produced in J+3 140+ different credit card brand Several (last minute) marketing messages Color quality assured during production Process control and tracking of every single envelope produced Document pre-sorting for Italian Post’s Posta Massiva delivery TransPromo: flashes of an experience EU TransPromoSummit 6,7 Sept /2009 13
  • 14. Solution Description Printing System InfoPrint IP5000 Color DOD inkjet At the time of installation, the first operational system in Europe Hunkeler Un-winder and Re-winder and inline perforating system Strobo camera for quality output control and for Zero Defect System EPP suite from Bridge Technologies, based on DocBridge libraries from Compart to allow: Postal sorting algorithms Datamatrix overprint for the control of the single mail piece Impositioning and overprint OMR for enveloping Creation of PDF output spool, equipped with adeguate ICC profile Automatic reprint and Production report ADF IDEA software from Hunkeler PSS for the control of the single envelope items TransPromo: flashes of an experience EU TransPromoSummit 6,7 Sept /2009 14
  • 15. Solution Schema Composition Spool (EPS) Server + Doc. index Reprints Control Poste Italiane Data Delivery (Posta Massiva) IP5000 Duplex Color System ADF Controller DataMatrix DataMatrix reader reader Inline Perf, Strobo Camer TransPromo: flashes of an experience EU TransPromoSummit 6,7 Sept /2009 15
  • 16. Thanks Do we have time for questions ? If not… let’s keep in touch in the Virtual Space… eMail: devecchi@intellidoc.it Skype: mauro.de.vecchi TransPromo: flashes of an experience EU TransPromoSummit 6,7 Sept /2009 16