© 2010 InfoTrends, Inc. www.infotrends.com
The Emergence of Inkjet
European Marketing Dynamics Summit 2010
Ralf Schlözer
D...
2© 2010 InfoTrends, Inc. www.infotrends.com
First - an Important Announcement
3© 2010 InfoTrends, Inc. www.infotrends.com
First - an Important Announcement
•In Q2 2010 for the first time in history
co...
4© 2010 InfoTrends, Inc. www.infotrends.com
Inkjet Status
5© 2010 InfoTrends, Inc. www.infotrends.com
Where is Ink-Jet Used Today
Status by Printing Markets
Graphic Arts Print
High...
6© 2010 InfoTrends, Inc. www.infotrends.com
Key Specifications of Main Inkjet Technologies
Continuous Drop-on-demand
Therm...
7© 2010 InfoTrends, Inc. www.infotrends.com
Inkjet Technology Suppliers for (selected) Office and Commercial
Printers, Map...
8© 2010 InfoTrends, Inc. www.infotrends.com
Market Overview in High-Speed Continuous Feed Digital Colour 2010
Updated!
$0
...
9© 2010 InfoTrends, Inc. www.infotrends.com
0
50
100
150
200
2005 Units 2006 Units 2007 Units 2008 Units 2009 Units
Source...
10© 2010 InfoTrends, Inc. www.infotrends.com
Inkjet Advantages
11© 2010 InfoTrends, Inc. www.infotrends.com
Toner Technology
Developments
• Toner is a relative mature technology and imp...
12© 2010 InfoTrends, Inc. www.infotrends.com
Why Inkjet
Speed
•Colour inkjet devices are much faster
than colour toner dev...
13© 2010 InfoTrends, Inc. www.infotrends.com
Why Inkjet
Low Ink Costs
•Generally a lower colorant price when
compared to t...
14© 2010 InfoTrends, Inc. www.infotrends.com
Why Inkjet
Low Coverage Colour
• Historical progression
 Monochrome
 Multi-...
15© 2010 InfoTrends, Inc. www.infotrends.com
Why Inkjet
Modularity
•Modularity across width
 Stitching of heads for width...
16© 2010 InfoTrends, Inc. www.infotrends.com
Why Inkjet
Choice
•Plenty of Technologies
 Can address many niches – especia...
17© 2010 InfoTrends, Inc. www.infotrends.com
Inkjet Challenges
18© 2010 InfoTrends, Inc. www.infotrends.com
Inkjet Challenges
Paper
•Inkjet requires special paper or treatment for
best ...
19© 2010 InfoTrends, Inc. www.infotrends.com
Inkjet Challenges
Deinking
• Not all inkjet prints are deinkable with standar...
20© 2010 InfoTrends, Inc. www.infotrends.com
Inkjet Challenges
Quality
•There is a trade-off between speed and quality
•Ac...
21© 2010 InfoTrends, Inc. www.infotrends.com
Inkjet Challenges
Volume
•Presses launched have very high productivity
 Can ...
22© 2010 InfoTrends, Inc. www.infotrends.com
Inkjet Outlook
23© 2010 InfoTrends, Inc. www.infotrends.com
• Similar progress as in Semiconductor industry
Source of chart: HP
Moore‘s l...
24© 2010 InfoTrends, Inc. www.infotrends.com
• More nozzles – more speed – more quality
 However speeds & productivity ar...
25© 2010 InfoTrends, Inc. www.infotrends.com
Graphic arts
Business
Market Changes in High-Speed
Continuous Feed Digital Co...
26© 2010 InfoTrends, Inc. www.infotrends.com
Where is Ink-Jet Used
Outlook by Markets
Offset replacement
20082006 2010 201...
27© 2010 InfoTrends, Inc. www.infotrends.com
• Ink-jet technology will lead to a “levelling of the
playing field” to some ...
28© 2010 InfoTrends, Inc. www.infotrends.com
• Deinkability needs to be monitored closely
 Vendors are working on solutio...
29© 2010 InfoTrends, Inc. www.infotrends.com
ralf_schlozer@infotrends.com
Upcoming SlideShare
Loading in...5
×

Ralf Schlozer - The Emergence of Inkjet

1,646

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,646
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
102
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • “Other” is covered in the text
  • “Other” is covered in the text
  • The result of new technologies is that placements around the globe are climbing and InfoTrends saw more than 160 units with duty cycles of 10 million impressions a month installed in 2008.
  • This year, we continue to expand our coverage of the market with a total of 64 tables, including new ones that give a better view into several categories.
    The new 200+ ppm black & white printer table has been added because of new and anticipated product introductions
    Also, as we look at the growth in high-speed inkjet colour printing, we feel we need to assess it in comparison to other high-speed technologies. This is why we are showing a full roll-fed view including black & white, spot, and process colour products.
    Finally, we have added two new duty cycle sub-tables within the production colour category. Breaking the 100,000 - 999,000 duty cycle category by copiers and printers gives a better view of like products in this category. Breaking the 1 million+ duty cycle category by cut-sheet and web-fed separates out the highest speed and heavy volume web-fed devices from their cut-sheet brethren.
  • HP, Kodak, Océ, Pitney Bowes, RISO, RR Donnelley, Xeikon, Xerox
  • This year, we continue to expand our coverage of the market with a total of 64 tables, including new ones that give a better view into several categories.
    The new 200+ ppm black & white printer table has been added because of new and anticipated product introductions
    Also, as we look at the growth in high-speed inkjet colour printing, we feel we need to assess it in comparison to other high-speed technologies. This is why we are showing a full roll-fed view including black & white, spot, and process colour products.
    Finally, we have added two new duty cycle sub-tables within the production colour category. Breaking the 100,000 - 999,000 duty cycle category by copiers and printers gives a better view of like products in this category. Breaking the 1 million+ duty cycle category by cut-sheet and web-fed separates out the highest speed and heavy volume web-fed devices from their cut-sheet brethren.
  • This year, we continue to expand our coverage of the market with a total of 64 tables, including new ones that give a better view into several categories.
    The new 200+ ppm black & white printer table has been added because of new and anticipated product introductions
    Also, as we look at the growth in high-speed inkjet colour printing, we feel we need to assess it in comparison to other high-speed technologies. This is why we are showing a full roll-fed view including black & white, spot, and process colour products.
    Finally, we have added two new duty cycle sub-tables within the production colour category. Breaking the 100,000 - 999,000 duty cycle category by copiers and printers gives a better view of like products in this category. Breaking the 1 million+ duty cycle category by cut-sheet and web-fed separates out the highest speed and heavy volume web-fed devices from their cut-sheet brethren.
  • Ralf Schlozer - The Emergence of Inkjet

    1. 1. © 2010 InfoTrends, Inc. www.infotrends.com The Emergence of Inkjet European Marketing Dynamics Summit 2010 Ralf Schlözer Director On Demand Printing & Publishing Service Europe 28.10.2010
    2. 2. 2© 2010 InfoTrends, Inc. www.infotrends.com First - an Important Announcement
    3. 3. 3© 2010 InfoTrends, Inc. www.infotrends.com First - an Important Announcement •In Q2 2010 for the first time in history continuous feed printer placements surpassed monochrome placements ! Source: InfoTrends Quarterly Placement Tracking Program US & W. Europe data – Colour CF includes inkjet and toner devices
    4. 4. 4© 2010 InfoTrends, Inc. www.infotrends.com Inkjet Status
    5. 5. 5© 2010 InfoTrends, Inc. www.infotrends.com Where is Ink-Jet Used Today Status by Printing Markets Graphic Arts Print High Volume Transactional Mid volume Colour SOHO Not there yet Now wide range of products available Only a niche market presence Established Large Format Printing Established
    6. 6. 6© 2010 InfoTrends, Inc. www.infotrends.com Key Specifications of Main Inkjet Technologies Continuous Drop-on-demand Thermal Piezo Other Waterbased Waterbased UV Solvent Phase change Typeof drop ejection Waterbased CarrierfluidColorant Dye Pigment
    7. 7. 7© 2010 InfoTrends, Inc. www.infotrends.com Inkjet Technology Suppliers for (selected) Office and Commercial Printers, Mapped Continuous Drop-on-demand Thermal Piezo Other Waterbased Waterbased UV Solvent Phase change Typeof drop ejection Waterbased CarrierfluidColorant Dye Pigment Kodak Canon HP Lexmark Epson, Fujifilm, Impika, InfoPrint, Kodak, Miyakoshi, Océ, Screen RISO Xerox Agfa Miyakoshi Screen Wide range of ink suppliers (head suppliers, system integrators or 3rd party)
    8. 8. 8© 2010 InfoTrends, Inc. www.infotrends.com Market Overview in High-Speed Continuous Feed Digital Colour 2010 Updated! $0 $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 1 3 5 7 9 11 13 15 17 19 21 23 25  Xeikon 6000 Océ ColorStream 10000 Océ JetStream 1000Xerox 490 Xeikon 8000 Kodak Versamark VL2000 No published or available list price: • InfoPrint Solutions InfoPrint 5000 • Miyakoshi MJP600 • Screen TruePress Jet ZZ • HP T350 Xerox 980 Kodak Versamark VX5000 plus (4/4W)  Océ JetStream 1100 Océ JetStream 3300 Price vs. Throughput Throughput (A4/letter per minute) AcquisitionPrice(list) 0 500 1,000 1,500 2,000 2,500 3,000 3,500 Océ JetStream 750 Océ JetStream 1500 Océ JetStream 2200 Inkjet products in Green Kodak Prosper Color XL Agfa Dotrix   Pitney Bowes IntelliJet 30 Océ JetStream 2800 Kodak Versamark VL6200 (4/4) Fujifilm Jet Press 520  HP Indigo W7200  Screen Truepress Jet 520 CP Screen Truepress Jet 520 Screen Truepress Jet 520 (high speed) HP T300 HP T200 Olympus OP1-CS
    9. 9. 9© 2010 InfoTrends, Inc. www.infotrends.com 0 50 100 150 200 2005 Units 2006 Units 2007 Units 2008 Units 2009 Units Source: InfoTrends; Sales of inkjet engines with duty cycles greater than 10 million impressions per month Even in the economic crisis placements kept on increasing Annual Inkjet Continuous Feed Print Engine Placements
    10. 10. 10© 2010 InfoTrends, Inc. www.infotrends.com Inkjet Advantages
    11. 11. 11© 2010 InfoTrends, Inc. www.infotrends.com Toner Technology Developments • Toner is a relative mature technology and improvements are incremental  Dry toner is quickly approaching technological limitations – while there is some space for improvement in liquid toner • Graphic arts quality print speed creeping up in the range of 150 ipm (simplex)  At business quality speeds in the 500 ipm range are available  Speed increases will come from dual engines • Drive to larger formats  But larger formats are much easier to realise in inkjet, progress will be incremental • More in-process control and intelligence  This will effectively drive productivity up and costs down, with base specs remaining basically unchanged
    12. 12. 12© 2010 InfoTrends, Inc. www.infotrends.com Why Inkjet Speed •Colour inkjet devices are much faster than colour toner devices 0 500 1000 1500 2000 2500 3000 3500 4000 4500 Fastest Colour Cut-sheet toner Fastest EP Colour Roll-fed Fastest EP BW roll-fed Fastest inkjet Colour roll-fed SpeedinA4/min Speed as A4/min in a twin configuration EP = Electrophotographic
    13. 13. 13© 2010 InfoTrends, Inc. www.infotrends.com Why Inkjet Low Ink Costs •Generally a lower colorant price when compared to toner  There are differences by inkjet colorant system  Inkjet heads sometimes need to be treated as consumable
    14. 14. 14© 2010 InfoTrends, Inc. www.infotrends.com Why Inkjet Low Coverage Colour • Historical progression  Monochrome  Multi-color  Process color  Process plus • Issues  It’s expensive to print black & white pages on a dedicated color device  Toner is not well suited to low coverage colour, as there is constant wear on components • Advantages  Many transaction documents require only small amounts of colour
    15. 15. 15© 2010 InfoTrends, Inc. www.infotrends.com Why Inkjet Modularity •Modularity across width  Stitching of heads for widths > 50 cm •Modularity in number of colours  Possible to add multiple colour channels •Modularity in speed / quality  Lower speed to increase resolution or number of gray levels (within limitations)
    16. 16. 16© 2010 InfoTrends, Inc. www.infotrends.com Why Inkjet Choice •Plenty of Technologies  Can address many niches – especially for packaging & labelling •Plenty of Suppliers •Build your own • RR Donnelly – ProteusJet • Bercker Grafische Betriebe • DST Output - DPT
    17. 17. 17© 2010 InfoTrends, Inc. www.infotrends.com Inkjet Challenges
    18. 18. 18© 2010 InfoTrends, Inc. www.infotrends.com Inkjet Challenges Paper •Inkjet requires special paper or treatment for best results  Most inkjet technologies require better paper grades to achieve a decent colour quality than what would be required for toner  Paper has a premium over standard offset / EP – but: - Vendors are working to decrease the premium – which is volume dependent - Premium to pay might be a small portion in an overall ROI calculation
    19. 19. 19© 2010 InfoTrends, Inc. www.infotrends.com Inkjet Challenges Deinking • Not all inkjet prints are deinkable with standard deinking processes  Deinking today is optimised for offset print • Unclear situation  Deinkability has a great number of influencing parameters - There is no ”standard” inkjet print - Conditions in deinking plants vary widely - Lab tests are not always relevant  Different stakeholders with different interests - Paper mills, deinking association, inks & hardware suppliers  Suppliers are working on improving the deinkability - Might require some compromises on cost/yield/paper latitude,… Side remark: Digital printing is an environmentally friendly process in general
    20. 20. 20© 2010 InfoTrends, Inc. www.infotrends.com Inkjet Challenges Quality •There is a trade-off between speed and quality •Achieving a high quality is very much paper quality dependent •Quality potential for inkjet is high, but difficult to achieve at production speeds and cost targets  Will take some more years of optimisation to equal offset quality in a competitive production setting
    21. 21. 21© 2010 InfoTrends, Inc. www.infotrends.com Inkjet Challenges Volume •Presses launched have very high productivity  Can be several times the productivity of existing roll-fed black & white toner printers  It can be challenging to have enough colour volume, especially when 2 systems are required (for back-up) •Advantageous to have low black & white click to ease the black & white to colour volume migration
    22. 22. 22© 2010 InfoTrends, Inc. www.infotrends.com Inkjet Outlook
    23. 23. 23© 2010 InfoTrends, Inc. www.infotrends.com • Similar progress as in Semiconductor industry Source of chart: HP Moore‘s law for Inkjet – Inkjet speed is doubling every 18 months
    24. 24. 24© 2010 InfoTrends, Inc. www.infotrends.com • More nozzles – more speed – more quality  However speeds & productivity are entering areas, where it is difficult to have sufficient volumes  In the next phase the aim will be to increase quality • Aim is to print on standard substrates  Possible strategies: - Integrated precoating unit bonding agents - Paper with added surface treatment  Other direction could be other ink systems (UV, phase change ink) - Could have unfamiliar look, higher ink costs, issues in thorough drying • Huge latitude in possible ink chemistry  We will rather see more types of inks adapted to certain applications Ink-Jet Outlook
    25. 25. 25© 2010 InfoTrends, Inc. www.infotrends.com Graphic arts Business Market Changes in High-Speed Continuous Feed Digital Color Speed Quality 50 ipm 4,000 ipm Toner-based cut-sheet Inkjet cut-sheet Inkjet and toner-based continuous-feed Toner-based continuous-feed
    26. 26. 26© 2010 InfoTrends, Inc. www.infotrends.com Where is Ink-Jet Used Outlook by Markets Offset replacement 20082006 2010 2012 2014 High Volume Transactional Mid volume Colour SOHO / Large Format Print Inkjet to replace offset: >5 years out Inkjet to in Transaction: Firmly established since 2008 with growing penetration Inkjet in mid-volume (100-999k duty cycle): First inroads, but continues to be dominated by Electrophotography Ink-jet in SOHO uses: Long established
    27. 27. 27© 2010 InfoTrends, Inc. www.infotrends.com • Ink-jet technology will lead to a “levelling of the playing field” to some extent • Lower entry hurdles for newcomers in digital due to readily available inkjet heads  System integration, inks and business models to differentiate offerings  Numerous niches can be covered • However Transaction/TransPromo will require extensive knowledge in data handling and system integration Inkjet Hardware
    28. 28. 28© 2010 InfoTrends, Inc. www.infotrends.com • Deinkability needs to be monitored closely  Vendors are working on solutions, but it also requires concessions from the paper/recycling industry  Only partially a technical problem, but one of market perception. Concerns of document owners need to be taken seriously • Many “dark horses” in the market which could emerge in coming 5-10 years  Still new technologies to produce ink droplets are developed • Long term aim for ink-jet is to compete against offset on speeds and quality  Transpromo will reap the benefits of speed & quality improvements which are aimed at the general Graphic Arts market Ink-Jet in Production Print
    29. 29. 29© 2010 InfoTrends, Inc. www.infotrends.com ralf_schlozer@infotrends.com
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×