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Ralf Schlozer - The Emergence of Inkjet

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  • HP, Kodak, Océ, Pitney Bowes, RISO, RR Donnelley, Xeikon, Xerox

Ralf Schlozer - The Emergence of Inkjet Ralf Schlozer - The Emergence of Inkjet Presentation Transcript

  • The Emergence of InkjetEuropean Marketing Dynamics Summit 2010Ralf SchlözerDirector On Demand Printing & Publishing Service Europe28.10.2010
  • First - an Important Announcement
  • First - an Important Announcement
    In Q2 2010 for the first time in history colourcontinuous feed printer placements surpassed monochrome placements !
    Source: InfoTrends Quarterly Placement Tracking Program
    US & W. Europe data – Colour CF includesinkjet and tonerdevices
  • Inkjet Status
  • Where is Ink-Jet Used TodayStatus by Printing Markets
    Graphic Arts Print
    Not there yet
    High Volume Transactional
    Now wide range of products available
    Mid volume Colour
    Only a niche market presence
    SOHO
    Established
    Large Format Printing
    Established
  • Key Specifications of Main Inkjet Technologies
    Continuous
    Drop-on-demand
    Type ofdropejection
    Thermal
    Piezo
    Other
    Waterbased
    Waterbased
    Waterbased
    Carrier fluid
    UV
    Solvent
    Phase change
    Colorant
    Pigment
    Dye
  • Inkjet Technology Suppliers for (selected) Office and Commercial Printers, Mapped
    Continuous
    Drop-on-demand
    Type ofdropejection
    Thermal
    Piezo
    Other
    Epson, Fujifilm,
    Impika, InfoPrint,
    Kodak, Miyakoshi,
    Océ, Screen
    Kodak
    Canon
    HP
    Lexmark
    Waterbased
    Waterbased
    Waterbased
    Carrier fluid
    Agfa
    Miyakoshi
    Screen
    UV
    RISO
    Solvent
    Xerox
    Phase change
    Colorant
    Pigment
    Wide range of ink suppliers
    (head suppliers, system integrators or 3rd party)
    Dye
  • Market Overview in High-Speed Continuous Feed Digital Colour2010Updated!
    Price vs. Throughput
    Inkjet products in Green
    Océ JetStream 3300l
    Océ JetStream 2800l
    Kodak Versamark VX5000 plus (4/4W) l
    Océ JetStream 2200l
    • Kodak Versamark VL6200 (4/4)
    l Pitney Bowes IntelliJet 30
    Océ JetStream 1500l
    Acquisition Price (list)
    • Screen Truepress Jet 520 (high speed)
    Xerox 980l
    lHP T300
    Kodak Prosper Color XL
    • Kodak Versamark VL2000
    Océ JetStream 1100l
    • Screen Truepress Jet 520
    Agfa Dotrix l
    lHPT200
    Océ JetStream 750l
    Xerox 490l
    • Océ JetStream 1000
    Fujifilm Jet Press 520 l
    No published or available list price:
    • InfoPrint Solutions InfoPrint 5000
    • Miyakoshi MJP600
    • Screen TruePress Jet ZZ
    • HP T350
    • Océ ColorStream 10000
    HP Indigo W7200 l
    • Screen Truepress Jet 520 CP
    lXeikon 8000
    • Xeikon 6000
    • Olympus OP1-CS
    0 500 1,000 1,500 2,000 2,500 3,000 3,500
    Throughput (A4/letter per minute)
  • Annual Inkjet Continuous Feed Print Engine Placements
    Even in the economic crisis placements kept on increasing
    Source: InfoTrends; Sales of inkjet engines with duty cycles greater than 10 million impressions per month
  • Inkjet Advantages
  • Toner TechnologyDevelopments
    Toner is a relative mature technology and improvements are incremental
    Dry toner is quickly approaching technological limitations – while there is some space for improvement in liquid toner
    Graphic arts quality print speed creeping up in the range of 150 ipm (simplex)
    At business quality speeds in the 500 ipm range are available
    Speed increases will come from dual engines
    Drive to larger formats
    But larger formats are much easier to realise in inkjet, progress will be incremental
    More in-process control and intelligence
    This will effectively drive productivity up and costs down, with base specs remaining basically unchanged
  • Why InkjetSpeed
    Colour inkjet devices are much faster than colour toner devices
    Speed as A4/min in a twin configuration
    EP = Electrophotographic
  • Why InkjetLow Ink Costs
    Generally a lower colorant price when compared to toner
    There are differences by inkjet colorant system
    Inkjet heads sometimes need to be treated as consumable
  • Why InkjetLow Coverage Colour
    Historical progression
    Monochrome
    Multi-color
    Process color
    Process plus
    Issues
    It’s expensive to print black & white pages on a dedicated color device
    Toner is not well suited to low coverage colour, as there is constant wear on components
    Advantages
    Many transaction documents require only small amounts of colour
  • Why InkjetModularity
    Modularity across width
    Stitching of heads for widths > 50 cm
    Modularity in number of colours
    Possible to add multiple colour channels
    Modularity in speed / quality
    Lower speed to increase resolution or number of gray levels (within limitations)
  • Why InkjetChoice
    Plenty of Technologies
    Can address many niches – especially for packaging & labelling
    Plenty of Suppliers
    • Build your own
    • RR Donnelly – ProteusJet
    • BerckerGrafischeBetriebe
    • DST Output - DPT
  • Inkjet Challenges
  • Inkjet ChallengesPaper
    Inkjet requires special paper or treatment for best results
    Most inkjet technologies require better paper grades to achieve a decent colour quality than what would be required for toner
    Paper has a premium over standard offset / EP – but:
    Vendors are working to decrease the premium – which is volume dependent
    Premium to pay might be a small portion in an overall ROI calculation
  • Inkjet ChallengesDeinking
    Not all inkjet prints are deinkable with standard deinking processes
    Deinking today is optimised for offset print
    Unclear situation
    Deinkability has a great number of influencing parameters
    There is no ”standard” inkjet print
    Conditions in deinking plants vary widely
    Lab tests are not always relevant
    Different stakeholders with different interests
    Paper mills, deinking association, inks & hardware suppliers
    Suppliers are working on improving the deinkability
    Might require some compromises on cost/yield/paper latitude,…
    Side remark: Digital printing is an environmentally friendly process in general
  • Inkjet ChallengesQuality
    There is a trade-off between speed and quality
    Achieving a high quality is very much paper quality dependent
    Quality potential for inkjet is high, but difficult to achieve at production speeds and cost targets
    Will take some more years of optimisation to equal offset quality in a competitive production setting
  • Inkjet ChallengesVolume
    Presses launched have very high productivity
    Can be several times the productivity of existing roll-fed black & white toner printers
    It can be challenging to have enough colour volume, especially when 2 systems are required (for back-up)
    Advantageous to have low black & white click to ease the black & white to colour volume migration
  • Inkjet Outlook
  • Moore‘s law for Inkjet – Inkjet speed is doubling every 18 months
    Similar progress as in Semiconductor industry
    Source of chart: HP
  • Ink-Jet Outlook
    More nozzles – more speed – more quality
    However speeds & productivity are entering areas, where it is difficult to have sufficient volumes
    In the next phase the aim will be to increase quality
    Aim is to print on standard substrates
    Possible strategies:
    Integrated precoating unit bonding agents
    Paper with added surface treatment
    Other direction could be other ink systems (UV, phase change ink)
    Could have unfamiliar look, higher ink costs, issues in thorough drying
    Huge latitude in possible ink chemistry
    We will rather see more types of inks adapted to certain applications
  • Market Changes in High-Speed Continuous Feed Digital Color
    Graphic arts
    Business
    Toner-basedcontinuous-feed
    Toner-basedcut-sheet
    Quality
    Inkjet and toner-basedcontinuous-feed
    Inkjetcut-sheet
    50 ipm4,000 ipm
    Speed
  • Where is Ink-Jet UsedOutlook by Markets
    Offset replacement
    Inkjet to replace offset: >5 years out
    High Volume Transactional
    Inkjet to in Transaction: Firmly established since 2008 with growing penetration
    Mid volume Colour
    Inkjet in mid-volume (100-999k duty cycle): First inroads, but continues to be dominated by Electrophotography
    SOHO / Large Format Print
    Ink-jet in SOHO uses: Long established
    2008
    2006
    2010
    2012
    2014
  • Inkjet Hardware
    Ink-jet technology will lead to a “levelling of the playing field” to some extent
    Lower entry hurdles for newcomers in digital due to readily available inkjet heads
    System integration, inks and business models to differentiate offerings
    Numerous niches can be covered
    However Transaction/TransPromo will require extensive knowledge in data handling and system integration
  • Ink-Jet in Production Print
    Deinkability needs to be monitored closely
    Vendors are working on solutions, but it also requires concessions from the paper/recycling industry
    Only partially a technical problem, but one of market perception. Concerns of document owners need to be taken seriously
    Many “dark horses” in the market which could emerge in coming 5-10 years
    Still new technologies to produce ink droplets are developed
    Long term aim for ink-jet is to compete against offset on speeds and quality
    Transpromo will reap the benefits of speed & quality improvements which are aimed at the general Graphic Arts market
  • ralf_schlozer@infotrends.com