Kaspar Roos - New Tools for Multi-Channel Communications

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  • The first key promotional strategy is public relations. Bill Gates was once quoted as saying, “If I was down to my last dollar, I’d spend it on public relations.” The reason that public relations is so effective is that it builds credibility and trust. People tend to rely more on word of mouth and personal recommendations during times of economic trouble, rather than risk the unknown or believe solely in advertising.PR allows companies to do more with less spending, and enhance their reputation by sending key messages through a variety of channels.
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