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Ralf Schlozer - State of the European Economy and Future of Printing Technology

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  • 1. State of the European Economy and Future of Printing Technology An Outlook drivers for Change Ralf Schlözer Director On Demand Printing Service 24.11.2011© 2011 InfoTrends© 2011 InfoTrends www.infotrends.com 1
  • 2. The Future© 2011 InfoTrends www.infotrends.com 2
  • 3. More Progress Than We Did Imagine?© 2011 InfoTrends www.infotrends.com 3
  • 4. Growth of Worldwide Digital Data 9000 7910 8000 7000 6000 Exabyte of data 5000 4000 3000 2000 1227 1000 130 0 2005 2010 2015 1 Exabyte = 1,000,000,000,000,000,000 byte All printed material produced ever = 0,2 Exabyte EMC - Digital Universe, 2011© 2011 InfoTrends www.infotrends.com 4
  • 5. Household Internet Access 100 EU (27 countries) 80 Germany% of households 60 Netherlands 40 France 20 United Kingdom 0 2002 2003 2004 2005 2006 2007 2008 2009 2010Source: Eurostat, 2011© 2011 InfoTrends www.infotrends.com 5
  • 6. Social Media Statistics at a Glance • More than 800 million active users on Facebook − People spend over 700 billion minutes per month on the site • LinkedIn has over 120 million members in 200 countries − A new member joins every second • There are over 200 million Twitter accounts − 20% of tweets contain brand-related inquiries about products/services • YouTube exceeds 3 billion views per day − Over 48 hours of video are uploaded every minute, 2,880 hours every hour, and 69,120 hours every day© 2011 InfoTrends www.infotrends.com 6
  • 7. Advertising Spending UK 1990 - 2000 Press TV Outdoors Radio Cinema Direct Mail Internet 100% 10.5% 10.5% 10.7% 9.9% 10.4% 10.3% 11.6% 12.3% 11.6% 12.2% 12.1% 90% Share of media of total advertising expenditure 80% 70% 26.2% 26.9% 27.9% 28.5% 28.5% 28.4% 28.0% 27.8% 28.0% 28.0% 27.4% 60% 50% 40% 30% 57.9% 57.2% 55.9% 55.6% 54.8% 54.2% 53.1% 52.2% 52.2% 51.1% 50.7% 20% 10% 0% 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 Little movement between media within one decade Source: World Advertising Research Center/Royal Mail© 2011 InfoTrends www.infotrends.com 7
  • 8. Advertising Spending UK 2000 - 2010 Presse TV Outdoors Radio Cinema Direct Mail Internet Share of media of total advertising expenditure 100% 7.2% 10.6% 12.1% 13.5% 14.2% 15.6% 19.3% 90% 14.2% 13.4% 12.5% 24.2% 25.6% 12.2% 80% 4.8% 4.8% 4.9% 11.2% 5.3% 5.3% 11.0% 5.5% 70% 5.7% 5.5% 10.7% 10.5% 27.4% 25.1% 25.9% 5.5% 60% 25.2% 25.2% 25.4% 5.4% 5.5% 24.1% 24.1% 50% 24.2% 26.2% 40% 26.9% 30% 50.7% 51.4% 49.6% 48.2% 47.3% 45.3% 43.7% 20% 39.8% 36.3% 29.6% 26.9% 10% 0% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Internet: From 0% to a quarter within one decade Source: World Advertising Research Center/Royal Mail© 2011 InfoTrends www.infotrends.com 8
  • 9. Implications for the Printing Industry© 2011 InfoTrends www.infotrends.com 9
  • 10. Production Index European Union (27 countries) 120 115 Production index (2005=100) All Industry 110 Financial Crisis 105 100 95 90 85 80 2005 2006 2007 2008 2009 2010 2011 Update: Data until 8/2011© 2011 InfoTrends www.infotrends.com 10
  • 11. Production Index European Union (27 countries) 120 All Industry 115 Production index (2005=100) Paper & Paper products 110 Printing and Related 105 100 95 90 85 80 2005 2006 2007 2008 2009 2010 2011 Update: Data until 8/2011© 2011 InfoTrends www.infotrends.com 11
  • 12. Production Index European Union (27 countries) 120 The All Industry 115 Digitisation Production index (2005=100) Paper & Paper products 110 Printing and Related 105 Gap 100 95 90 85 80 2005 2006 2007 2008 2009 2010 2011 Update: Data until 8/2011© 2011 InfoTrends www.infotrends.com 12
  • 13. Production Index European Union (27 countries) 120 All Industry 115 Is it widening ? Production index (2005=100) Paper & Paper products 110 Printing and Related 105 100 95 90 85 80 2005 2006 2007 2008 2009 2010 2011 Update: Data until 8/2011© 2011 InfoTrends www.infotrends.com 13
  • 14. Shifts within the Printing Industry© 2011 InfoTrends www.infotrends.com 14
  • 15. Revenue for Professional Printing Equipment Sales (Excluding Digital Printing) Flexo, gravure, other € 10,000 Sheetfed offset Printing Press Revenue (€ million) € 9,000 Web Offset commercial € 8,000 Web offset newspaper € 7,000 € 6,000 € 5,000 % change % change € 4,000 5% -56% € 3,000 -50% 23% € 2,000 € 1,000 -80% 15% €0 -64% 4% Mid-2000s average‖ 2009 2010 Dramatic drop of investments in conventional presses – only minor recovery Source: KBA analyst presentations© 2011 InfoTrends www.infotrends.com 15
  • 16. Revenue for Professional Printing Equipment Sales € 18,000 Digital € 16,000 € 14,000 Printing Press Revenue (€ million) Flexo, gravure, € 6,600 other € 12,000 € 10,000 Sheetfed offset € 8,000 € 1,600 € 5,700 Web Offset € 5,250 € 6,000 commercial € 5,200 € 4,000 € 730 Web offset € 700 € 3,000 newspaper € 2,000 € 1,100 € 2,600 € 1,100 € 220 € 270 €0 € 400 € 420 Mid-2000s average 2009 2010 Digital did drop as well, but taking the lead on investments Sources: KBA analyst presentations - InfoTrends global forecast for digital production equipment. Normal level is for 2004© 2011 InfoTrends www.infotrends.com 16
  • 17. Print Service Provider Feeling the Change Percent of Business at a Print Service Provider Associated with Different Services 100% Growth area 11.1% 13.6% Value Added 6.4% 8.2% Services 80% 17.5% Wide Format 22.0% Printing 60% % share of revenue 13.8% Digital Printing 6.2% 13.3% 40% 5.7% Finishing 20% 45.1% 37.2% Other Conventional Printing 0% 2011 in 2 yearsSource: InfoTrends Production Print Services in North America© 2011 InfoTrends www.infotrends.com 17
  • 18. The Market for Digital Printing Systems© 2011 InfoTrends www.infotrends.com 18
  • 19. Types of Digital Printing Systems Ultra High Volume ProductionHigh Volume Production Mid- Production Light Production Entry Level Systems Colour Black & White© 2011 InfoTrends www.infotrends.com 19
  • 20. Types of Digital Printing Systems Growth in Installations Ultra High Volume High Growth Decline Production High Volume Production Some Growth Decline Mid- Production High Growth Flat Light Production Some Growth Entry Level Systems Decline Colour Black & WhiteSystems installed at professional print service providersSource:InfoTrends © 2011 InfoTrends 2010 placement reports www.infotrends.com 20
  • 21. Game Changer Inkjet© 2011 InfoTrends www.infotrends.com 21
  • 22. Inkjet in Production Printing Main advantages of inkjet in production printing: • Speed Important for high speed devices where productivity is much more important than the upfront investment sum • Low consumable cost Important for high speed devices where colorants contribute substantially to the total cost of ownership, compared to other factors (depreciation, labour, maintenance, overhead …) • (Format) Not exploited yet in commercial printers – currently low interest Excludes use in wide format printers with scanning inkjet heads© 2011 InfoTrends www.infotrends.com 22
  • 23. Drivers for Inkjet in Ultra High Volume Printing Productivity Comparison • Until recently only a very limited choice in high end digital production printers 4500 existed 4000 3500 3000 Speed in A4/min 2500 2000 1500 1000 500 0 Fastest EP Fastest EP BW Colour Cut-sheet roll-fed Speed as A4/min in a twin configuration EP = Electrophotographic© 2011 InfoTrends www.infotrends.com 23
  • 24. Drivers for Inkjet in Ultra High Volume Printing Productivity Comparison – Current Status • Colour inkjet devices are shattering speed, productivity and cost barriers 4500 4000 3500 3000 Speed in A4/min 2500 2000 1500 1000 500 0 Fastest Colour Fastest EP Fastest EP BW Fastest inkjet Cut-sheet toner Colour Roll-fed roll-fed Colour roll-fed Speed as A4/min in a twin configuration EP = Electrophotographic© 2011 InfoTrends www.infotrends.com 24
  • 25. Installations Colour Continuous Feed Inkjet Printer US and Western Europe InfoPrint and Screen introduce Historic colour inkjet CF placements productsSource: InfoTrends Forecast Reports© 2011 InfoTrends www.infotrends.com 25
  • 26. Installations Colour Continuous Feed Inkjet Printer US and Western Europe Impact of financial crisis Historic placementsSource: InfoTrends Forecast Reports© 2011 InfoTrends www.infotrends.com 26
  • 27. Installations Colour Continuous Feed Inkjet Printer US and Western Europe - ForecastSource: InfoTrends Forecast Reports© 2011 InfoTrends www.infotrends.com 27
  • 28. Growth in Production Pages Forecast Digital Colour Pages (US + Europe) With a CAGR of 44% the >10 million duty cycle category (production inkjet) is outgrowing all other colour segmentsSource. InfoTrends forecast – Digital production printing (excluding large format printing and industrial applications)© 2011 InfoTrends www.infotrends.com 28
  • 29. Growth Production Pages Forecast All Digital Pages (US + Europe) A good portion of the growth is on the expense of Black & WhiteSource. InfoTrends forecast – Digital production printing (excluding large format printing and industrial applications)© 2011 InfoTrends www.infotrends.com 29
  • 30. Wrap-up • Communication technology is evolving in leaps • The amount of digital information is growing rapidly • Print is becoming one player among others in the media mix • Digital printing is still growing – in contrast to analogue printing processes • Growth driver is digital colour • Inkjet is a game changer for digital colour printing • Starting in transaction/TransPromo markets colour inkjet has the potential to move into many markets and become a dominant printing process© 2011 InfoTrends www.infotrends.com 30
  • 31. ralf_schlozer@infotrends.com© 2011 InfoTrends www.infotrends.com 31

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