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Philippe Cardyn - Think Global, Print Local...and Hug a Tree!

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    Philippe Cardyn - Think Global, Print Local...and Hug a Tree! Philippe Cardyn - Think Global, Print Local...and Hug a Tree! Presentation Transcript

    • Think global, print local… and hug a tree!
      Philippe Cardyn – Marketing Manager
    • What’s on the menu?
      Who we are (and how we got there)
      Case-study : VDP+W2P
      What we’re looking for next : tree-hugging Nexpress users
    • Who are we ?
      Commercial printer
      Established in 1946
      Origins : editor of local newspaper
      Since 1995 : Transformed into a “one-stop-shop-marketing-service-provider”
      Vertical integration of value chain
      Upstream & downstream from print production
      Targeting end-customers (purchasing & marketing)
      Focus on multinational brand owners
    • What do we do ?
      Project management
      22 project leaders & assistants
      Creation & lay-out
      14 workstations + 1 creative director + 1 copywriter + 1 photographer
      Printing & finishing
      3 printing techniques, full finishing capabilities
      Mailhandling & fulfilment
      Including warehousing for documents
      Automation
      Full websuite with web2print, digital asset management, database publishing, content management, campaign management,…
    • How do we differentiate ourselves?or at least, … how do we try?
      One-stop shop
      Single point of contact for all projects
      Innovative
      Early adopter of new techniques & technologies
      Niche player
      Focusing on high-quality short-to-medium runs
    • Who do we work for?
      Multinationals & major brand owners
      With decision center in Benelux
      Public sector
      Government & other public institutes
      Agencies
      Significant decline in % of turnover
    • How “big” are we ?
      1 site in Belgium
      +130 professionals
      Global turnover of 20 million EUR
      Double-digit year-over-year growth since ‘95
      6 Heidelberg 4-up presses (2, 5, 8, 10 colors)
      1 MAN Roland 8-up (10 colors)
      3 digital presses (KodakNexpress & OCE)
      1webfedpress
    • How “sustainable” are we?
      Corporate Social Responsibility Policy
      100% green powered
      FSC Chain of Custody certified
      ISO 14001
      Quality : ISO 12647 certified
      Climate neutral print
    • How we got there
      It’s not a destination, it’s a journey!
      we’re a piggy-back riding cameleon
    • If you want to engage on this journey here are my two take-aways
      an easy one (available on whattheythink.com)
    • … and a much harder one :read a whitepaper from Michael Moon
    • The Case
    • The customer
      High-quality brands of the first layer of clothing for ladies
      Operates internationally
      Sells through specialized shops
      6brands for different segments
      5.000 independent shop-owners worldwide
    • The application
      Objective : help their customers sell more
      Online marketing platform for their shop-owners
      Marketing tools & tips
      e-mailings
      postcards
      ads
    • Zoom in : W2P & VDP
      Add card to shopping basket
      Personalize it
      Upload your customer data
      Review & preview it
      Order it
    • What are we looking for next?
      Partners
      Like-minded commercial printers with Nexpresses and mailing experience
      Around the world
      To serve their +5000 shops
      By producing these cards as close to their ‘point of consumption’ as possible
      That’s how we hug trees here,
      by helping the shops target their customers
      by producing only what the shops need
      by not adding carbon footprint through shipping
    • Where are we today?
      Partners in USA, Australia, India
      Talking to potential partners
      Sweden
      UK
      France
      Germany
      Czech Republic
      Using Kodak to identify others in APAC
    • What do we talk about?
    • Other opportunities
      Multinational companies for the collateral management towards their subsidiaries
      BRIC
      Asia
      UAE
      European government agencies needing to enable their ‘local representatives’
    • Interested ?
      Talk to me
      Tell me more about your company
      Link to me :http://www.linkedin.com/in/philippecardyn
      p.cardyn@artoos.be
    • Thanks!