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Think global, print local
… and hug a tree!
Philippe Cardyn – Marketing Manager
What’s on the menu?
• Who we are (and how we got there)
• Case-study : VDP+W2P
• What we’re looking for next :
tree-huggin...
Who are we ?
• Commercial printer
– Established in 1946
– Origins : editor of local newspaper
– Since 1995 : Transformed i...
What do we do ?
• Project management
– 22 project leaders & assistants
• Creation & lay-out
– 14 workstations + 1 creative...
How do we differentiate
ourselves?
or at least, … how do we try?
• One-stop shop
– Single point of contact for all project...
Who do we work for?
• Multinationals & major brand
owners
– With decision center in Benelux
• Public sector
– Government &...
How “big” are we ?
• 1 site in Belgium
• +130 professionals
• Global turnover of 20 million EUR
– Double-digit year-over-y...
How “sustainable” are we?
• Corporate Social Responsibility
Policy
• 100% green powered
• FSC Chain of Custody certified
•...
How we got there
• It’s not a destination, it’s a journey!
• we’re a piggy-back riding cameleon
If you want to engage on this
journey here are my two take-
aways
• an easy one (available on whattheythink.com)
… and a much harder one :
read a whitepaper from Michael Moon
The Case
The customer
• High-quality brands of the first layer
of clothing for ladies
• Operates internationally
• Sells through sp...
The application
• Objective : help their customers sell
more
• Online marketing platform for their
shop-owners
– Marketing...
Zoom in : W2P & VDP
• Add card to shopping basket
• Personalize it
• Upload your customer data
• Review & preview it
• Ord...
What are we looking for next?
• Partners
– Like-minded commercial printers with
Nexpresses and mailing experience
• Around...
Where are we today?
• Partners in USA, Australia, India
• Talking to potential partners
– Sweden
– UK
– France
– Germany
–...
What do we talk about?
Other opportunities
• Multinational companies for the
collateral management towards their
subsidiaries
– BRIC
– Asia
– UAE...
Interested ?
• Talk to me
• Tell me more about your company
• Link to me :
http://www.linkedin.com/in/philipp
ecardyn
• p....
Thanks!
Philippe Cardyn - Think Global, Print Local...and Hug a Tree!
Philippe Cardyn - Think Global, Print Local...and Hug a Tree!
Philippe Cardyn - Think Global, Print Local...and Hug a Tree!
Philippe Cardyn - Think Global, Print Local...and Hug a Tree!
Philippe Cardyn - Think Global, Print Local...and Hug a Tree!
Philippe Cardyn - Think Global, Print Local...and Hug a Tree!
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Philippe Cardyn - Think Global, Print Local...and Hug a Tree!

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Transcript of "Philippe Cardyn - Think Global, Print Local...and Hug a Tree!"

  1. 1. Think global, print local … and hug a tree! Philippe Cardyn – Marketing Manager
  2. 2. What’s on the menu? • Who we are (and how we got there) • Case-study : VDP+W2P • What we’re looking for next : tree-hugging Nexpress users
  3. 3. Who are we ? • Commercial printer – Established in 1946 – Origins : editor of local newspaper – Since 1995 : Transformed into a “one-stop-shop-marketing-service- provider” • Vertical integration of value chain – Upstream & downstream from print production • Targeting end-customers (purchasing & marketing) – Focus on multinational brand owners
  4. 4. What do we do ? • Project management – 22 project leaders & assistants • Creation & lay-out – 14 workstations + 1 creative director + 1 copywriter + 1 photographer • Printing & finishing – 3 printing techniques, full finishing capabilities • Mailhandling & fulfilment – Including warehousing for documents • Automation – Full websuite with web2print, digital asset management, database publishing, content management, campaign management,…
  5. 5. How do we differentiate ourselves? or at least, … how do we try? • One-stop shop – Single point of contact for all projects • Innovative – Early adopter of new techniques & technologies • Niche player – Focusing on high-quality short-to- medium runs
  6. 6. Who do we work for? • Multinationals & major brand owners – With decision center in Benelux • Public sector – Government & other public institutes • Agencies – Significant decline in % of turnover
  7. 7. How “big” are we ? • 1 site in Belgium • +130 professionals • Global turnover of 20 million EUR – Double-digit year-over-year growth since ‘95 • 6 Heidelberg 4-up presses (2, 5, 8, 10 colors) • 1 MAN Roland 8-up (10 colors) • 3 digital presses (Kodak Nexpress & OCE) • 1 webfed press
  8. 8. How “sustainable” are we? • Corporate Social Responsibility Policy • 100% green powered • FSC Chain of Custody certified • ISO 14001 • Quality : ISO 12647 certified • Climate neutral print
  9. 9. How we got there • It’s not a destination, it’s a journey! • we’re a piggy-back riding cameleon
  10. 10. If you want to engage on this journey here are my two take- aways • an easy one (available on whattheythink.com)
  11. 11. … and a much harder one : read a whitepaper from Michael Moon
  12. 12. The Case
  13. 13. The customer • High-quality brands of the first layer of clothing for ladies • Operates internationally • Sells through specialized shops – 6 brands for different segments – 5.000 independent shop-owners worldwide
  14. 14. The application • Objective : help their customers sell more • Online marketing platform for their shop-owners – Marketing tools & tips – e-mailings – postcards – ads
  15. 15. Zoom in : W2P & VDP • Add card to shopping basket • Personalize it • Upload your customer data • Review & preview it • Order it
  16. 16. What are we looking for next? • Partners – Like-minded commercial printers with Nexpresses and mailing experience • Around the world • To serve their +5000 shops • By producing these cards as close to their ‘point of consumption’ as possible – That’s how we hug trees here, • by helping the shops target their customers • by producing only what the shops need • by not adding carbon footprint through shipping
  17. 17. Where are we today? • Partners in USA, Australia, India • Talking to potential partners – Sweden – UK – France – Germany – Czech Republic • Using Kodak to identify others in APAC
  18. 18. What do we talk about?
  19. 19. Other opportunities • Multinational companies for the collateral management towards their subsidiaries – BRIC – Asia – UAE • European government agencies needing to enable their ‘local representatives’
  20. 20. Interested ? • Talk to me • Tell me more about your company • Link to me : http://www.linkedin.com/in/philipp ecardyn • p.cardyn@artoos.be
  21. 21. Thanks!
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