Philippe Cardyn - Think Global, Print Local...and Hug a Tree!

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Philippe Cardyn - Think Global, Print Local...and Hug a Tree!

  1. 1. Think global, print local … and hug a tree! Philippe Cardyn – Marketing Manager
  2. 2. What’s on the menu? • Who we are (and how we got there) • Case-study : VDP+W2P • What we’re looking for next : tree-hugging Nexpress users
  3. 3. Who are we ? • Commercial printer – Established in 1946 – Origins : editor of local newspaper – Since 1995 : Transformed into a “one-stop-shop-marketing-service- provider” • Vertical integration of value chain – Upstream & downstream from print production • Targeting end-customers (purchasing & marketing) – Focus on multinational brand owners
  4. 4. What do we do ? • Project management – 22 project leaders & assistants • Creation & lay-out – 14 workstations + 1 creative director + 1 copywriter + 1 photographer • Printing & finishing – 3 printing techniques, full finishing capabilities • Mailhandling & fulfilment – Including warehousing for documents • Automation – Full websuite with web2print, digital asset management, database publishing, content management, campaign management,…
  5. 5. How do we differentiate ourselves? or at least, … how do we try? • One-stop shop – Single point of contact for all projects • Innovative – Early adopter of new techniques & technologies • Niche player – Focusing on high-quality short-to- medium runs
  6. 6. Who do we work for? • Multinationals & major brand owners – With decision center in Benelux • Public sector – Government & other public institutes • Agencies – Significant decline in % of turnover
  7. 7. How “big” are we ? • 1 site in Belgium • +130 professionals • Global turnover of 20 million EUR – Double-digit year-over-year growth since ‘95 • 6 Heidelberg 4-up presses (2, 5, 8, 10 colors) • 1 MAN Roland 8-up (10 colors) • 3 digital presses (Kodak Nexpress & OCE) • 1 webfed press
  8. 8. How “sustainable” are we? • Corporate Social Responsibility Policy • 100% green powered • FSC Chain of Custody certified • ISO 14001 • Quality : ISO 12647 certified • Climate neutral print
  9. 9. How we got there • It’s not a destination, it’s a journey! • we’re a piggy-back riding cameleon
  10. 10. If you want to engage on this journey here are my two take- aways • an easy one (available on whattheythink.com)
  11. 11. … and a much harder one : read a whitepaper from Michael Moon
  12. 12. The Case
  13. 13. The customer • High-quality brands of the first layer of clothing for ladies • Operates internationally • Sells through specialized shops – 6 brands for different segments – 5.000 independent shop-owners worldwide
  14. 14. The application • Objective : help their customers sell more • Online marketing platform for their shop-owners – Marketing tools & tips – e-mailings – postcards – ads
  15. 15. Zoom in : W2P & VDP • Add card to shopping basket • Personalize it • Upload your customer data • Review & preview it • Order it
  16. 16. What are we looking for next? • Partners – Like-minded commercial printers with Nexpresses and mailing experience • Around the world • To serve their +5000 shops • By producing these cards as close to their ‘point of consumption’ as possible – That’s how we hug trees here, • by helping the shops target their customers • by producing only what the shops need • by not adding carbon footprint through shipping
  17. 17. Where are we today? • Partners in USA, Australia, India • Talking to potential partners – Sweden – UK – France – Germany – Czech Republic • Using Kodak to identify others in APAC
  18. 18. What do we talk about?
  19. 19. Other opportunities • Multinational companies for the collateral management towards their subsidiaries – BRIC – Asia – UAE • European government agencies needing to enable their ‘local representatives’
  20. 20. Interested ? • Talk to me • Tell me more about your company • Link to me : http://www.linkedin.com/in/philipp ecardyn • p.cardyn@artoos.be
  21. 21. Thanks!

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