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Leonidas Pattrikios - First Data in Greece Dynamic Printing






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    Leonidas Pattrikios - First Data in Greece Dynamic Printing Leonidas Pattrikios - First Data in Greece Dynamic Printing Presentation Transcript

    • First Data in Greece Dynamic Printing
      Leonidas Patrikios
      Vice President Commercial
      October 2010
    • Agenda
      About First Data
      About First Data in Greece
      Output Services
      Case Study – Alpha Bank Bonus Programme
    • First Data
      provides a single source for payment processing virtually anywhere and any way our customers want to pay. We deliver innovative, data-driven solutions that help merchants, financial institutions, businesses and government agencies across the globe reduce costs and drive revenue
      Copyright 2008, First Data Corporation. All Rights Reserved.
    • A global company with local presence and unrivalled breadth of service
      40 years of payments experience - 2009 revenues of $9.3 billion
      Operations in 36 countries - more than 24,000 experts worldwide
      An unrivalled range of services from point of sale to point of settlement
      • Card issuing & consumer finance solutions
      • Merchant acquiring & processing services
      • ATM management & processing
      • Point of sale network management
      • Interbank switching, clearing and settlement
      • Prepaid & loyalty programs
      • Internet commerce & electronic payment solutions
      • Data analytics and fraud solutions
      • Mobile commerce
    • First Data in Greece is part of the EMEA region
      Employs 1400 individuals in 5 buildings – Ag. Stefanos, Krioneri, centre of Athens & Schimatari
      Services more than 150 clients in the region, 40 of which are banks
      Processes approx. 6,5 million Credit & Debit Cards
      Supports over 140.000 merchants
      First Data, Greece – Fast Facts
      Handles over 2.200 ATMs and 120.000 POS
      Overall handles yearly over 105 million transactions (ATM & POS)
      Personalizes over 2.4 million cards
    • First Data, Greece– Product Lines
      Product Lines...
      Card Issuing Services
      Credit Services
      Imaging & Document Management
      Output Services
      Fraud Management
      Output Services
      Loan Issuing Services
      Data Warehouse
      Contact Center Services
      Merchant (POS) & ATM Acquiring
    • Integratedpre-press services
      Offset printing facility capable of handling all customer printing needs on paper and/or plastic
      Variable Laser Printing for statements, letters, cards & PINs
      Personalised variable marketing messages
      Automated enveloping with matching capabilities and sorting of envelopes
      Output Services
      State of the art Full Colour Laser Printing
      High Capacity Card personalisation systems
      Total Forms Management Services
    • Case study: Alpha Bank Bonus Programme
      A reward programme from one of the biggest financial institutions in
      Greece. It offers a wide choice of specially selected partners, rewarding
      customers instantly through the latest “smart” card technology.
      Customers earn points everywhere they spend with their Bonus card!
      All Bonus card Statements on B/W in pre-printed forms
      • Static and poor presentation of the statement
      • Numerous different forms to manage
      • Minimum flexibility for changes
      • High cost for maintenance and storage
      • Statements need to communicate more information to cross-sell services
      • Differentiate the messages towards its cards’ clients according to clients’ behavior / transactions
      • Time to market for offers of the merchants-members of the loyalty scheme
      • Reduce costs
      The dynamic color printing solution by First Data Hellas
    • First Data’s Dynamic Printing Solution enables…
      Sophisticated and targeted communications
      Advanced document formatting capabilities
      Flexible messaging using custom template
      Variable messaging and offers based on decisioning
      First Data Advantage
      Enhanced layout & design capabilities, such as data-driven charts
      & tables
      Storage & Forms Management
    • Alpha Bank Statement Samples
      Dynamic statement…
      Pre-printed statement…
      Automatic corporate & product branding
      Flexibility in printing
      options for targeted
      Clear personalized contact information that improve customer retention
    • Alpha Bank Statement Samples
      Dynamic statement…
    • Integrated & clear messages
      Targeted communication
      No extra leaflets
      Increase of synergies among merchants
      (- members = reduction of advertising spend per member)
      Cost cutting
      Alpha Bank - Benefits
      " We needed to work with a partner
      who has strong proven experience in
      the industry, to enable sophisticated
      and targeted communication to our
      clients and at the same time to reduce
      operational costs and complexity.
      First Data is that partner that
      provides dynamic printing and
      personalised messaging with
      unsurpassed quality, enhancing
      our brand image on all
      communications ranging from
      statements to regulatory
      information and collection
      GrigorisPolitis ,
      Alpha Bank
      Cards & Consumer Banking
      Products Support Division
      Cross selling capabilities - Generate revenues
      Enhance customer loyalty programmes
      Reduce storage costs
    • Organisations that choose our Dynamic Printing
      Solution include…
      Alpha Bank
      Bank of Cyprus
      MarfinEgnatia Bank
      A Proven Solution
      FBB Bank
    • Evolution as shown in...figures!
      Colour laser printing trend
      Pages printed (millions)
    • First Data enables data-driven commerce through
      innovations in infrastructure, intelligence and insight
      We deliver...
      Deep expertise across all payment types
      A commitment to innovation and service excellence
      Local deliveryin support of customers around the world
      First Data – a trusted partner