• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Mailforum2013 - Surviving in the digital age - Barbara Moretti
 

Mailforum2013 - Surviving in the digital age - Barbara Moretti

on

  • 6,245 views

 

Statistics

Views

Total Views
6,245
Views on SlideShare
4,225
Embed Views
2,020

Actions

Likes
0
Downloads
0
Comments
0

13 Embeds 2,020

http://www.digitaldocument.it 1271
http://www.mailforum.it 453
http://digitaldocument.it 86
http://www.dmaitalia.it 61
http://mailforum.it 58
http://www.printpower.eu 21
http://mailforum.sitonline.it 19
http://www.sitonline.it 19
http://www.xplor.it 16
http://dmaitalia.it 9
http://feeds.feedburner.com 5
http://cloud.feedly.com 1
https://twitter.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • The ChallengeBusinesses need to be able to communicate their message to stakeholders, but in an age of information overload, it’s noisy and hard to grab people’s attentionThere are a multitude of channels, platforms and methods by which to communicate - so businesses have a lot to get their heads around4G is upon us giving consumers even faster access to the internet while on the move and this will contribute to the rise in mobile usage - set to overtake fixed internet access in 2013 according to comScoreWe also have a new, highly digital generation on our doorstep to add to generation Y – known as Generation D. Businesses need to be prepared to communicate with them and to integrate them into the workforceThe challenge for businesses is to understand which channels suit their needs, and how to provide digitally-savvy customers instant access to mobile sites and services when they have limited time and budget. Also need traditional channels such as email marketing or print campaigns (posters, DM and billboards) to be combined with digital
  • Why is it important to get your head around this digital shift? Because it has a considerable impact on how, when and where we communicate with customers. Expectations are high - businesses can’t afford to provide anything less than a perfect user experience, no matter what device is used or where the customer is locatedThere are huge financial rewards for those that grab this opportunity. We recently researched the business benefits of effective marketing, particularly when it comes to on social and mobile. Results showed that owners of SMEs are busier than ever, on average achieving 39% of their marketing plan. Not only that, but focusing on and improving efficiency in their marketing, particularly when it comes to digital, could unlock an extra £122 billion that‘s up for grabs to UK SMEs, which we think reflectEu situation too.
  • To help businesses take advantage of this opportunity, we’ve created pbSmartEssentials to help SMEs with digital marketing. It’s a simple, affordable set of digital marketing tools for growing businesses and will open up a whole new audienceIt will help you embrace mobile and ensure your website is optimised – used in conjunction with traditional marketing channels it will help boost sales and customer numbers

Mailforum2013 - Surviving in the digital age - Barbara Moretti Mailforum2013 - Surviving in the digital age - Barbara Moretti Presentation Transcript

  • Surviving in the digital age: Integrating online and offline channels to build your brand Barbara Moretti Europe SMB Digital Product Marketing Manager at Pitney Bowes
  • October 8, 2013 PBI Internal use only 2 • Le sfide nel mondo della Comunicazione: • Multi channels • 4G • Generation D • Integrare le tecnologie tradizonli con il digitale
  • October 8, 2013 PBI Internal use only 3 • Cosa ci guadagnamo se lo facciamo correttamente? • Soddisfiamo le aspettative del nostro cliente interno • Contribuiamo ad incrementare le revenue • Incrementiamo la nostra visibilità!
  • October 8, 2013 PBI Internal use only 4 • Come capitalizzare le opportunità che derivano dal Digitale? • Abbracciando la tecnologia mobile • Ottimizzando l’esperienza “on the go” • Integrandolo ai canali tradizionali
  • October 8, 2013 PBI Internal use only 5 Come posiamo integrarci con i canali tradizionali? • Introducendo i QR codes • Creando landing page ottimizzate per il mobile • Tracciando I nostri DM tramite la verifica delle scansioni
  • October 8, 2013 PBI Internal use only 6 Quali canali tradizionali?
  • October 8, 2013 PBI Internal use only 7 Canali Tradizionali
  • October 8, 2013 PBI Internal use only 8
  • October 8, 2013 PBI Internal use only 9 Il colore incrementa il tasso di apertura del tuo DM Le buste personalizzate con immagini e messaggi a colori incrementano del 69% la probabilità d’apertura* * Studio eseguito da Leflein Associates, marzo 2010
  • October 8, 2013 PBI Internal use only 10 Get Involved!Dai più flessibilità e forza al tuo marketing Team Con i QR Code: • Migliora e implementa la tracciabilità dei tuoi DM per una misurazione immediata del tasso di risposta • Trasforma la busta in uno strumento promozionale interattivo • Incuriosci il cliente Il tuo messaggio a colori: • Aumenta il tasso d’apertura della busta • Rafforza la tua immagine • Migliora la visibilità del tuo brand
  • October 8, 2013 PBI Internal use only 1111
  • Surviving in the digital age: Integrating online and offline channels to build your brand