Giorgio Albertini - Travels & Tickets the TaylorMade Solutions
Giorgio Albertini – General Manager 1
Rotomail Italia: Who is?The Company is the technological branch of an Industrial Printing Group (Rotolito Lombarda) with consolidates revenues of 180 M€ and more than 500 employees.
Rotomail Italia: Who is? Number of Clients 170 Number of Employees 123 Number of Mailpack produced oltre 150 millions Number of A4 Pages producedOver 600 Milioni (of which 92% in Full Color) Revenue 2010 22 Millions €
Rotomail Italia: Why?Rotomail was founded 13 years ago with a specific mission inorder to deliver to the market product & services based onRotomail project, which is the synthesis of the following processes : Document Design Data Processing High speed variable full color printing Enveloping & Finishing Data Archiving, Hosting & Retrieval Physical & electronic documents delivery
Software Platform: Rotomail WEB SystemIn order to fulfill all this task, Rotomail has developed a series ofapplications that today are the basic platform for all ourapplications and customers: Tracking System Editorial System WEB Messaging System CRM Profiler WEB Retrieval System Virtual Post Office
Fully virtualized IT infrastructureIn order to fulfill Functionality, Security, Business Continuityand Disaster Recovery internal and customer requirements, all ourapplications are fully virtualized on the Rotomail Private Cloud.
Production assetsProduction redundancy and UNI ISO 9001:2008 quality certificationfor all processes, ensure quality and excellence in service levels.
Application fieldsAll these tools and equipments combined with optimizedDocument Design and sophisticated Document Compositionapplications, are enabling Rotomail to produce : Bank and credit card statements Asset Management reports Insurance Packages Utilities & Industrial invoices Direct Marketing communications Magazine and newspapers Books on demand
and in particular: Booklets & Travel Documents
Our Tourism Projects 2011 2007 Project start-up 2003 First Project in the world 2000 TRANSPROMO Digital Integrated Ticket Project start-up “Gutemberg Award” Startup of first full color Transpromo industrial activities 1998 START UP OPERATIVO Industrial Company start-up 2003 TOURISM MARKET Rotomail develope the first 2008 fully integrated digital ticketing application 2004 1999 HIGH SPEED FULL COLOR First company in the world Project start-up Project start-up adopting SCITEX inkjet high speed, full color1997 Company industrial printer foundation Rotomail Italia - 17 Novembre 2010 11
Typical Marketing GoalsThese are some of the typical expectation from the Marketingdepartment when a project like this is defined: Strong recognition of “Customer Care” Ticket to be considered like a “souvenir” ”One to one” fully personalized ticket More information for all customers, precise, helpful and easy to use Opportunity for sale of additional product All information about the trip, the events and the locations that will be visited in just One “High quality document”
Typical Operation GoalsThese are some of the typical expectation from the Operationdepartment when a project like this is defined: Monitoring all the ticket emission steps Ticket production status in real time Full Content Management control and update (text, images, itinerary, country rules, etc.) Multilanguage tickets and contents Last minute delivery change Ticket Tracking up to the final destination Electronic delivery and remote printing
Typical IT GoalsThese are some of the typical expectation from the InformationTechnology department when a project like this is defined: Secure high redundancy connection network Fully automated data and status transmission Efficient input data stream to optimize ticket generation (typically XML) Middleware solution for Content Management Powerful Composition Platform to handle sophisticated graphic design solutions PDF Real time processing for electronic ticketing via email or fax SMS customized alert support Backoffice support and historical archiving
Typical Financial GoalsThese are some of the typical expectation from the Financialdepartment when a project like this is defined: Cost reduction through centralized industrial production Fixed cost by number and not based on the internal time/material/equipment Worldwide logistic guarantee by one or 2 courier instead of single country based contract (volume discounts) Costs and SLA are centralized and easier to control Internal efficiency augmentation
Case History – Costa CrociereWhat we have described has been realized, in whole or in part, foreach of our customers. The following examples illustrate some of theproducts and services built for Costa Cruises, a project that has seenus involved from: concept graphics the creation of content management system able to handle 14 different languages, 1200 tour descriptions and more than 8000 maps between ports, airports, car parks, bridges and itinerary Paper and paperless Tickets production and sent worldwide through email, fax and courier Backoffice, Operation and Worldwide Office support for realtime Ticket tracking, retrieving
Fully customized CoverEach cover can easly identify the person, the product, thedestination, etc. , no limits to the fantasy!
Automated IndexAutomated index help the customer finding the informations that islooking for. A lot of informations… very easy to find!!