Ralf Schlozer - The Market for Digital Print Today

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Ralf Schlozer - The Market for Digital Print Today

  1. 1. The Market for Digital Print TodayDigital Printing Forum ItalyRalf SchlözerDirector On Demand Printing & Publishing Europe23.2.2011<br />
  2. 2. What is Driving Digital Print<br />The Economy<br />Choice in Devices<br />What is next in Digital Print<br />
  3. 3. Effect of the Financial Crisis on PrintingProduction Index European Union (27 countries)<br />Update: Data until 11/2010<br />
  4. 4. Effect of the Financial Crisis on PrintingProduction Index European Union (27 countries)<br />Update: Data until 11/2010<br />
  5. 5. Effect of the Financial Crisis on PrintingProduction Index European Union (27 countries)<br />Update: Data until 11/2010<br />
  6. 6. Effect of the Financial Crisis on PrintingProduction Index Printing & Related IndustriesEuropean Union vs Italy<br />3 Monthmovingaverages<br />Update: Data until 11/2010<br />
  7. 7. Effect of the Financial Crisis on PrintingProduction Index Printing & Related IndustriesEuropean Union vs Italy<br />3 Monthmovingaverages<br />Update: Data until 11/2010<br />
  8. 8. The Financial Crisis<br />There will be partial recovery on lost volumes only<br />However previous production levels will not be reached again<br />Electronic documents and electronic advertising competition will continue to take its toll<br />The number of print service providers will decline<br />Number could almost halve over coming 10 years<br />Source: InfoTrends<br />
  9. 9. The Financial Crisis<br /><ul><li>There will be partial recovery on lost volumes only
  10. 10. However previous production levels will not be reached again
  11. 11. Electronic documents and electronic advertising competition will continue to take its toll
  12. 12. The number of print service providers will decline
  13. 13. Number could almost halve over coming 10 years
  14. 14. But not all print industry market segments will decline
  15. 15. There is growth in applications & processes</li></li></ul><li>Who isgoingtobesuccessful<br />
  16. 16. Digital Print as Production Tool<br /><ul><li>Print is part a communication and production chain
  17. 17. A need to optimise processesacross the whole chain
  18. 18. Digital print generallyfits best with today'sbusiness processes</li></li></ul><li>Digital Print VolumesForecast Italy<br />Billion Pages A4<br /><ul><li>Financial crisis is also impacting digital print volumes
  19. 19. Continuous growth in colour
  20. 20. Unprofitable black & white volumes are disappearing</li></li></ul><li>ChoosingtheRight Digital Printer<br />≠<br />
  21. 21. Choice in Digital Printing System<br />Digital printing is still a relatively new technology<br />Rapid progress in technologies and capabilities<br />A very diverse market<br />
  22. 22. Typesof Digital Printing Systems<br />Ultra High Volume Production<br />High Volume<br />Production<br />Great Varietyof Systems<br />(Segmented in Volume and Quality Ranges)<br />Mid-<br />Production<br />Light <br />Production<br />Entry LevelSystems<br />ColourBlack & White<br />
  23. 23. Typesof Digital Printing Systems<br />Ultra High Volume Production<br />High Volume<br />Production<br />Mid-<br />Production<br />Light <br />Production<br />Entry LevelSystems<br />Colour Black & White<br />
  24. 24. Typesof Digital Printing SystemsInstalledbase in Italy (MIF)<br />Ultra High Volume Production<br />< 500<br />Approx.35<br />High Volume<br />Production<br />Approx. 1200<br />Approx. 350<br />Mid-<br />Production<br />Approx. 600<br />Approx. 3500<br />Light <br />Production<br />Approx. 4500<br />Entry LevelSystems<br />Approx. 13.000<br />Colour Black & White<br />Systems installediat professional printserviceproviders<br />
  25. 25. Types of Digital Printing SystemsPlacement Trends<br />Ultra High Volume Production<br />Decline<br />High Growth<br />High Volume<br />Production<br />Decline<br />Growth<br />Mid-<br />Production<br />High Growth<br />Stable<br />Light <br />Production<br />Some Growth<br />Entry LevelSystems<br />Decline<br />Colour Black & White<br />
  26. 26. Digital Print Directions<br />Monochrome<br />Print volumes are declining, but remain substantial<br />Shift in applications from transaction (billing) to publishing (books)<br />Supported by higher volume printers in cut-sheet and continuous feed<br />Wider web inkjet printers are opening more opportunities <br />Overall few product introductions expected<br />
  27. 27. Digital Print Directions<br />Colour<br />Mid volume printer will benefit from consolidation at the low end<br />Successful small print service providers move up in productivity<br />Continuous flow of product introductions<br />High Volume printers will remain leading in high quality applications<br />Focus is on increasing quality and value added<br />Ultra-high volume printers show very high growth rates<br />Slowly pushing up quality and paper choice<br />For now mainly replacing digital black & white volume – in the future will more and more substitute offset<br />
  28. 28. Who isgoingtobesuccessful<br />
  29. 29. Companies looking at the whole production & communication chain<br />Quoting for „ink on paper“ should not be a central part of your business anymore<br />Using the digital printer as an integrated tool in a full production process<br />
  30. 30. Moving Print from „spam on paper“ to value added communication form<br />X<br />
  31. 31. ralf_schlozer@infotrends.com<br />

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