Your SlideShare is downloading. ×
Mailforum2013 - L'abilità di conciliare i dati, la creatività del design variabile  - Francesco Crotti
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Mailforum2013 - L'abilità di conciliare i dati, la creatività del design variabile - Francesco Crotti

1,863
views

Published on

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,863
On Slideshare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Benefits of Paper:Integration with other media• Drives action and elicits a direct response• Increases awareness• Achieves significant ROI• Improves brand perception• Better targeting than other media• Measurable• Response rates / conversion• Product awareness / product offers• Flexibility• Helps other media work harder• Message can be explained in detail• Not everyone is ‘online’
  • While we do have two different technologies producing web output, there are clear differences in where they play - - they actually don’t compete with each other, they compliment each other. Inkjet is excellent for commercial quality, low-to-mid coverage, uncoated, large run applications … while our Indigo presses offer unparalleled quality in high coverage, shorter run applications where coated and other more varied substrates are needed.
  • Transcript

    • 1. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. L'abilità di conciliare i dati, la creatività del design variabile: l'impatto della stampa digitale sull'efficacia del Direct Mail Francesco Crotti HP Indigo & IHPS – Italy Milano 4 Ottobre 2013
    • 2. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2 The Digital Evolution Roadmap Mass Production Customer Orientation Variable Contents Integrated Marketing Communications Personalization Customization Job Focus Relevant Communications Communications Focus Cross-Media Marketing Campaigns Personalized DM / TransPromo Simple Personalized DM
    • 3. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3 Three key messages in the data-driven market 3 HP Color Inkjet Web Press Branching Presentation Solution, not format Value pages, not lowest cost Focus on growth opportunities
    • 4. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4 Our big message Paper-based communication is the only universal form of marketing communication Portable Not language dependent Not technology dependent Visual and textual Data-driven print covers the development, workflow, printing, and delivery of paper-based, digitally-enhanced communication Empowering Data with Design Empowering Design with Data Bringing data & color together to deliver higher-value pages 4 HP Color Inkjet Web Press Branching Presentation
    • 5. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5 Our opportunity: Empowering intelligent print For Consumers Increase customer experience quality by using data and design to generate more relevant communications that are proven to deliver customer delight! For Brand Owners Increase brand owner profits by turning data and design into more relevant, impactful, and accountable communications that deliver higher ROI For PSPs Increase PSP profits by turning data & design into higher- margin sales 5 HP Color Inkjet Web Press Branching Presentation
    • 6. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP product portfolio and key features
    • 7. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7 Unbeatable enhanced portfolio Direct Mail, Transactional, Transpromotional Commercial Printing Indigo 7600Indigo 5600Indigo 3550 Indigo W7250 Books & Publishing, Direct Mail T3x0 & T400 T200 Newspapers
    • 8. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8 HP Indigo and HP Inkjet Web Press are complementary 8 HP Color Inkjet Web Press Branching Presentation Commercial quality Low-Medium coverage Unlimited uncoated; limited coated Longer runs Offset & photo quality High coverage Unlimited coated & uncoated Shorter runs Quality Substrates Coverage Volume
    • 9. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Case Studies
    • 10. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10 At a glance Challenge Solution Results Industry sector: Marketing Service Provider, Direct Mail, Transpromo Business name: Communisis plc Address: Wakefield Road Leeds, West Yorkshire LS10 1DU United Kingdom Tel: +44 (0)113 277 0202 Web: www.communisis.com • Respond to demands for more complex, cost- effective, highly personalized customer communications • Maintain high print quality levels • Deliver a consistent experience across channels and devices • Drive operational efficiencies with integrated and streamlined workflow • 2 x HP T300 Color Inkjet Web Presses • 2 x HP Indigo press w3250s • 2 x HP Indigo press 5500s • HP Exstream software platform • Efficient, cost-effective fully digital document production capability • High color print quality and product quality • Comprehensive variable data management and integration • New business attracted by enhanced digital capabilities
    • 11. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.11 At a glance Challenge Solution Results Industry: Direct Mail & Transactional Printing Business name: Symeta Headquarters: Halle, Belgium Website: www.symeta.com - Produce personalised coupons to increase relevance to customers and thus drives sales and loyalty card sign-up. - Expand into customised photo products such as photo books and cookbooks to introduce new revenue streams. - Ensure speed and quality to cope with high volumes. - Minimise environmental impact. Symeta purchased an HP T400 Color Inkjet Web Press to produce personalised coupon booklets, an HP T200 Color Inkjet Web Press for short- run books and magazines and an HP Indigo 7500 Digital Press for printing photo books and cookbooks. - Symeta now produces 1.6 million four-page coupon booklets every two weeks, personalised according to buyer behaviour. - Card membership has increased from 50,000 to over a million customers thanks to the more personalised material. - Paper usage has been dramatically reduced by 600 million pages per year for just one communication, saving money and reducing environmental impact. - New product lines, such as cookbooks and photo books, have been introduced, allowing the company to attract new
    • 12. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.12 Get connected : www.hp.com/go/graphicarts http://www.facebook.com/HPdesigners http://www.youtube.com/HPGraphicArts http://twitter.com/hpgraphicarts
    • 13. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Thank you