015 - Antoine Brégeon - A New Strategic Role for Postal Operators: a Real Opportunity to Build a New Strategy


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015 - Antoine Brégeon - A New Strategic Role for Postal Operators: a Real Opportunity to Build a New Strategy

  1. 1. Postal liberalization :A real opportunity to build a new strategy EMDS, 25th November 2011 1
  2. 2. 1 Overview of Le Groupe La Poste and market trends■ 24th largest French corporation by revenue : 20,9 billion € turnover in 20104 businesses : Mail Parcels Banking Retail■ With 11 billion € turnover , mail represents 53% of the business■ France’s La Poste is the second-largest European postal operator in terms of revenue■ Business and public services account for 80% of revenue■25 billion documents were delivered in 2010■ Since March 2010, a new statue : La Poste SA■1st January 2011 : total liberalization of the market■About 3% volume decrease in 2010 and at the beginning of 2011, due essentially to digitalisation 2
  3. 3. 2 New targeted market definition Position mail as a media for managing customer relations RADIO PRESS INTERNET With more than 11 billion €,TV 63 billion € MAIL mail represent Media & Customer relationships 18% market share. in France PHONECINEMA OTHER POSTERS PLV – Event - PR 3
  4. 4. 3 A new strategy Evolving from a logistics provider to a partner in Customer Relationship Management How?By a strategy of external growth through subsidiariesBy a strategy of innovative offers• Allowing movement along the value chain of our customers• Offering the best of both worlds through paper and digital 4
  5. 5. 4 External growth Communication Solutions and Marketing Relationships Integrate marketing relationships within a global communications strategy Acquisition of new expertise Advertising agencyMarketing Promotions and Customer understanding Promotion of Data Management. Advice and communicaitons. multichannel media 5
  6. 6. 4 External growth Manage and optimise customer relationships Digital workflow Consulting ISC 6
  7. 7. 5 A strategy of innovative offers Focused on printing, digital and mixed solutions Customers choose their preferred channel according to their needs and uses■ E-franking solutions with for small companies■ Internet trust solutions with Digital registered letters■ solutions 7
  8. 8. 5 A strategy of innovative offers solutions launched in June 2011 Marketing consulting Applications Measurement■ A set of pick-and-choose solutions, managed end-to-end by La Poste■ A totaly integrated approach with coordination of all specialists■ A cross-channel solution to increase customer value 8
  9. 9. 3 A strategy of innovative offers Providing advice to enhance documentation to strengthen customer relationshipsBasic invoice Colour invoice for a clearer information Segmented and personnalised information And connection with other channels 9
  10. 10. QR code : a real opportunity to optimizecustomer experience in a crosschanel strategy To be very efficient, « cliquable mail » needs to be focused on customer experience and have to deliver a real benefit La Poste as produced a white paper dedicated to cliquable mail focuses on consumer experience and benefits It’s important to define the call for action. What action do you expect from the QR code ? A reply, give further or share information… 10
  11. 11. Examples of applications A food manufacturer offers customers a sample to test a new product.A utility companycan use QR code tofacilitate paiment A car company can give more information with video and provide a VIP invitation 11
  12. 12. Thank you ! Antoine Brégeon Antoine.bregeon@laposte.fr 12