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Best parks of america nov 2012 hospitality technology

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  • 1. Hospitality Technology The Future is NOW Evelyne S Oreskovich
  • 2. RecentTrends and Stats Convergence of Systems & Disciplines SoLoMo (Social,Local,Mobile) 4 Key Takeaways Areasof Review 2
  • 3. Experience- most importantelement Leisure guests willingto pay 20% more for a better experience Staff interaction had the biggest impact on satisfaction Value vs Price JDPower&Associates2012NorthAmericanHotelGuestSatisfactionIndexStudy RecentTrends and Stats 3
  • 4. RecentTrends and Stats 4 0% 20% 40% 60% 80% 100% 120% Cell Phone Laptop * Desktop Tablets 2012 2015 PewInternet&AmericanLifeProject2012
  • 5. RecentTrends and Stats 5
  • 6. 83% of leisure travelers plan their trips online 47% start thatplanningon their smartphone 90% move from one device to another when accomplishing thetasks Mobileisn’tacomingthinganylonger. It’s here! RecentTrends and Stats 6
  • 7. Average 20 website visits before booking Of theUS travelers online 81% use user review sites and social media when determiningwhichsupplier to book 93% are on facebook 67% of hotelcompanies have received bookings via facebook RecentTrends and Stats 7
  • 8. RecentTrends and Stats 8 Travelers view online videos through all phases of travel planning TheTravelersRoadtoDecision,Google&IpsosMediaCT,July2012
  • 9. Greater integrationbetween PMS CRS POS ChannelManagement Revenue Management Sales Management Social Media Management Convergence 9
  • 10. DistributionSystem: Any system or device which connects you with your customer Any system or device where there isa potential to generate revenue Convergence 10
  • 11. Conversion of SoLo Mo 11 SOcial MObileLOcal
  • 12. Social Media Facebook Google+ Twitter Foursquare Pinterest YouTube TripAdvisor RVPark Reviews Email Social 12
  • 13. Wireless for the guest’s use Free Throughout the property Wireless for the property’s use Require sign-on to access… live data Use an interactive INTRAnet accessible only to those who have signed on Local 13
  • 14. Use of Mobile on property Front desk staff Activity staff or Concierge Housekeeping Maintenance Kiosks set up as needed Mobileon Property 14
  • 15. 15 Mobilefor Guests ProximityMarketing Localized wireless distribution of contentwithina particular place or geographic perimeter. Transmissions can be received by individuals in thatlocation who wish to receive themand have the necessary equipmentto do so.
  • 16. 16 Mobilefor Guests Dave, Just a reminder that your boat rental starts in an hour. Click here for a map to find your way to the marina.
  • 17. 1. Know how your guests use technology so you can better engagethem 2. Use technologyto increase efficiency 3. Use thebrand 4. Focus on theguest experience 4 Key Takeaways 17
  • 18. In the End… 18
  • 19. Thank you for your attention Evelyne S Oreskovich evelyne@HER-consulting.com www.HER-Consulting.com