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App p2 com

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  • In order to meet your key TA objectives [reference their specific objectives, which you should have already uncovered during discovery], we should first take a look at the evolution of recruiting and where your organization is today. Many companies are moving toward a model where they’re developing sourcing expertise in-house, using automation to personalize their job opportunities, ensuring the right talent brand is in front of the right individuals and arming their recruiters with access to the right talent pools. They are moving away from a reactive, traditional model and towards a proactive, strategic approach (Note: From bottom to top, each row in the framework represents a recruiting capability):SOURCING: From agency reliance  to developing in-house sourcing and pipelining expertiseJOBS: From post-and-pray  to targeted & personalized job matchingBRAND: From no consideration of talent brand  to developing an employer branding strategyMETRICS: From no metrics established  to using talent data to improve recruiting effectiveness and ultimately shape business strategyWhere do you think you are in this evolution? [Have a conversation with the client and calibrate where they think they are in this process vs. what you think and come to a mutual agreement. Anchor them so that you can create a vision of where they can go next.]:Many clients will start at the “Developing” stageThe LinkedIn Core Solution helps get them to “Foundational.” This is a necessary first step.Clients already using the LinkedIn Core products can then think about more advanced strategies to get to the “Strategic” stage in the longer term (e.g., through Student recruiting, Campaign media, Branding Accelerator, Followers, etc).
  • Implementing this core strategy will help you solve the challenges we discussed earlier.There are three key things companies do to dramatically increase their hiring effectiveness on LinkedIn.The first is proactive sourcing—using LinkedIn to find and engage the very best passive talent. Recruiter is the best sourcing tool out there, and recruiting teams are using Talent Pipeline features to become more proactive in managing pipelines of talent. Since organizations typically don’t have the bandwidth to source every hire proactively, it’s critical to be able to engage talent automatically to scale your recruiting efforts. The second element of the solution is personalized job targeting. Since we know that your target talent is on LinkedIn, we first need to ensure that all your professional roles are on the LinkedIn network. LinkedIn’s matching algorithm will serve up the right job to the right candidate, to ensure that only qualified candidates will be exposed to your open opportunities.The third element is developing a talent brand on LinkedIn. Companies are tapping into their employees’ networks and leveraging company pages to promote their brand and attract talent.These aren’t three independent pillars, but rather three elements of a single solution that reinforce one another.When companies post all professional jobs on LinkedIn, these jobs make their employer branding content more relevant for each candidate. Likewise, communicating a rich talent brand and leveraging employee profiles to connect with candidates creates a more compelling reason for candidates to apply to your job postings. Finally, when candidates understand what opportunities are available and have encountered your employer brand, they’re much more likely to respond to outreach from your recruiters, which makes your team’s proactive sourcing efforts more effective.By adopting this holistic strategy, organizations hire more of the right candidates for their roles.
  • Each time Eric logs into LinkedIn, he sees relevant jobs targeted to his professional background.Through the “Jobs You May Be Interested In” module, your jobs automatically target members right on their homepages using LinkedIn’s matching algorithm. The majority of these members are passive candidates who will only be shown jobs relevant to them.
  • Transcript

    • 1. Soluções de recrutamento Nossa missão: Conectar os profissionais do mundo para torná-los mais produtivos e bem sucedidos.
    • 2. Soluções de recrutamento Por que os profissionais estão no LinkedIn? Identidade Perfis profissionais Conectar, encontrar e ser encontrado Networking Ser grande no que se faz Insights
    • 3. Soluções de recrutamento 300 MM+ Membros no mundo 2 novos Membros por segundo Linkedin: Pool Global de Talentos +20.000 Empresas clientes no mundo 93M+ Europe: 57M+ 24M+ 17M+ 1 em cada 3 profissionais no mundo
    • 4. Soluções de recrutamento • Socializar • Entreter-se • Compartilhar conteúdo pessoal • Manter identidade profissional • Fazer contatos úteis • Procurar oportunidades • Manter-se atualizado Casual “Passar tempo” Intencional “Investir tempo” Redes Pessoais Redes Profissionais 72% preferem separar suas redes sociais profissionais e pessoais
    • 5. Soluções de recrutamento Encontre os melhores candidatos, não apenas aqueles que te procuram Passivos 80% 300MM Ativos 20% membros LinkedIn members last year 20
    • 6. Soluções de recrutamento Modelo de Maturidade de Aquisição de Talentos Desenvolvendo Fundacional Estratégico Tradicional MarcaVagasMétricasCaptação Reativo, dependente de consultorias de R&S Construir um pipeline de possíveis fortes candidatos Um time construindo um pipeline de possíveis fortes candidatos “Post-and-pray” Mostrar a vaga para as pessoas certas e atrair candidatos altamente qualificados Segmentação e priorização dos talentos Estratégia de Marca de Talentos definida Métricas e benchmarks estabelecidos Marca de talentos influenciando funcionários e candidatos Desenvolver capacidade interna para focar em talentos passivos Vagas em sites de nicho e em redes sociais Entendimento da proposição de valor aos seus funcionários Decisões tomadas com base em dados
    • 7. Soluções de recrutamento Talent Solutions Presença da P2Com no LinkedIn
    • 8. Soluções de recrutamento Talent Solutions Company Page: P2Com
    • 9. Soluções de recrutamento Três componentes que trabalham juntos para aumentar a efetividade do recrutamento: Busca Pró-Ativa Engajamento Automático Busca Estretégica e Criação de Pipeline de Candidatos Métricas e Dados Divulgação de Vagas Personalizadas Desenvolvimento da sua Marca de Talentos
    • 10. Soluções de recrutamento Recruiter
    • 11. Soluções de recrutamento 11 “disseram confiar o cargo a engenheiros civis, duas citaram os engenheiros mecânicos e outra optou pelo engenheiro naval. Cinco anos de experiência no ramo e mais uma especialização técnica – em rodovias, estruturas ou, como pedem três dos executivos entrevistados, petróleo – completariam o perfil do profissional dos sonhos das construtoras.” Fonte: Revista Veja de 23 de Maio de 2012, matéria de Capa
    • 12. Soluções de recrutamento Macaé = 18 Experiência: 3-5 & 6-10 anos = 60 Indústria: Óleo e Gás = 641 Local: Rio de Janeiro = 38.900 Cargo: Gerente OR Contratos = 53.400 Engenheiros no Brasil = 347.000
    • 13. Soluções de recrutamento Erica da Silva Gerente de TI J Macedo Gerente de TI Gerente de TI Juniper Networks LiveOps Gerente de TI
    • 14. Soluções de recrutamento + de 700 clientes corporativos no Brasil 14
    • 15. Soluções de recrutamento LinkedIn conecta talentos com oportunidades em larga escala