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Lecture 1

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Marketing Auctioneering, Valuation & Estate Agency Lecture 1 Evelyn Casey [email_address]
Marketing Syllabus ,[object Object],[object Object],[object Object]
Why study marketing? ,[object Object],[object Object],[object Object]
Defining Marketing ,[object Object]
Defining Marketing ,[object Object]
Marketing Objective ,[object Object]
Definition of a Market ,[object Object],[object Object]
The Marketing Process
The Marketing Process ,[object Object],[object Object]
The Marketing Process ,[object Object],[object Object],[object Object]
The Marketing Process ,[object Object],[object Object],[object Object]
The Marketing Process ,[object Object]
The Marketing Process ,[object Object],http://www.lisney.com/Property-Services/Property-Services-Property-Management.aspx
The Marketing Process ,[object Object]
The Marketing Process ,[object Object]
The Marketing Process ,[object Object],[object Object],[object Object],[object Object]
Connecting with Consumers ,[object Object]
Connecting with Consumers ,[object Object]
Connecting with Consumers ,[object Object]
Connecting with Consumers ,[object Object]
The Marketing Mix
Preparing a Marketing Plan ,[object Object],[object Object],[object Object]
Microenvironment
Macro Environment
Marketing Research ,[object Object],[object Object]
New Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Buyer Behaviour ,[object Object],[object Object]
Marketing Management ,[object Object]
Marketing Communications Mix (The Promotion Mix) ,[object Object],[object Object]
Integrated Marketing Communications ,[object Object],[object Object]
Marketing Communications ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Planning ,[object Object]
Services Marketing is different ,[object Object],[object Object]
Objectives of Advertising ,[object Object],[object Object],[object Object]
Branding ,[object Object],[object Object]
The Product Life Cycle ,[object Object],[object Object]
Marketing Management Philosophies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Production Concept ,[object Object]
The Product Concept ,[object Object]
The Selling Concept ,[object Object],[object Object]
The Marketing Concept ,[object Object]
The Societal Marketing Concept ,[object Object]
Marketing Vs Selling ,[object Object],[object Object],[object Object],[object Object]
Marketing Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Planning & The Marketing Process ,[object Object]
Strategic Planning & The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mission Statement ,[object Object],[object Object],[object Object]
Mission Statement ,[object Object],[object Object],[object Object]
Strategic Planning & The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Planning and The Marketing Process ,[object Object],[object Object],[object Object]
Jones Lang LaSalle
CB Richard Ellis
Strategic Planning and The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Boston Consulting Group Approach
Product Strategies for Growth ,[object Object],[object Object],[object Object],[object Object],[object Object]
Exam & Assignments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Lecture 1