Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. (Kotler 2000)
Marketing management is the analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organisations objectives.
Marketing Communications Mix (The Promotion Mix)
“ The specific mix of advertising, personal selling, sales promotion and public relations a company uses to pursue it advertising and marketing objectives”
“ The concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organisation and its products”
“ The philosophy that consumers will favour products that are available and highly affordable and that management should therefore focus on improving production and distribution efficiencies.” (Kotler 2000)
“ The idea that consumers will favour products that offer the most quality, performance and features that the organisation should therefore devote its energy to making continuous product improvements”. (Kotler 2000)
“ The marketing management philosophy that holds that achieving organisational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do.” (Kotler 2000)
“ The idea that the organisation should determine the needs, the wants and interests of targets markets and deliver the desired satisfactions more effectively and efficiently than do competitors in a way that maintains or improves the consumers and society's well being”. (Kotler 2000)
“ The process of developing and maintaining a strategic fit between the organisations goals and capabilities and its changing marketing opportunities. It involves defining a clear company mission, setting supporting objectives, designing a sound business portfolio and coordinating functional strategies”.
We are committed to serve the real estate needs of our clients through the highest levels of professionalism, creativity and service. We execute our transactions through a true team approach and avoid conflicts of interest.
These commitments, together with diligence in execution and unparalleled experience, are what distinguish Savills US from our competitors.
Our goal is to be universally recognized as the leading provider of real estate solutions for companies at the crossroads of technology, telecommunications and real estate.
To that end, we have created an operational platform that seamlessly unites industry experts from every major market around the world with CB Richard Ellis' broad service offerings - enabling our clients to quickly identify and seize opportunities, enhance competitive advantage, and add value to their bottom line.