The future of the newspaper


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  • Flipboard:personalised content. Content adapts to yourfriendsinterests
  • Flipboard:personalised content. Content adapts to yourfriendsinterests
  • Flipboard:personalised content. Content adapts to yourfriendsinterests
  • The future of the newspaper

    1. 1. The future of the newspaper<br />By Eveline Smet<br />
    2. 2. Trends<br />Infotainment: information-based media content or programming that also includes entertainment content in an effort to enhance popularity with audiences and consumers<br />Grey panthers: older & older people in society (and wealthier & wealthier)<br />
    3. 3. Grey panthers<br />
    4. 4. Trends<br />Consumer power: the consumer istaking control over brands & media flows on the internet (blogs, twitter,..)<br />User Generated Content: the consumer as the producer (creates bonds & ensuresauthenticity) The World-Australia, entirelywritten by readers<br />
    5. 5. User Generated Content<br /><br />
    6. 6. Trends<br />Long Tailing: the myriad of niche products whose collective market share can rival the blockbusters (een groot aanbod dat slechts een klein publiek dient, maar gezamenlijk een groter marktpotentieel heeft dan de marktleider op zich)<br />
    7. 7. Long tailing<br /><br />
    8. 8. Trends<br />Location Based Media: GPS and otherpositioning techniques makeit possible to offerlocalized content<br />
    9. 9. Trends<br />Analyticjournalism: newspaperswill have to offerdeeperanalysis and explanations of the news in a largercontext to help people navigate in an increasinglycomplex world (Dossier « De arabischerevolutie » bij De Morgen)Infobesitas: the difficulty a person can have understanding an issue and making decisions that can be caused by the presence of too much information (Herman Konings)<br />
    10. 10. Analyticjournalism<br /><br />‘De Morgen’ isalreadyhighlyappreciated for itsanalytic journalism<br />
    11. 11. Presentation Trends<br />World Association of Newspapers: Shaping the future of the newspaper<br /><br />
    12. 12. Case:The Daily<br />Only for iPadnewspaper<br />Costsonly 99 ct/week<br />Video, panoramicpictures, sharable, interactive games, archive => highly interactive<br />
    13. 13. The Daily<br />
    14. 14. The Daily<br />« Krant van de toekomstkosteen dollar per week » De Volkskrant<br /><br />
    15. 15. Content<br />Metadata & personalised content: content adapts to yourbehavior<br />Needs to allow engagement & participation<br />Content willsoonbeentirely free<br />User Generated Content: reporting about local events<br />Difficulty: moderatingamateur-journalist’s articles<br />
    16. 16. Case:Flipboard<br />
    17. 17. Case: Flipboard<br />Personalised & social content: <br /><ul><li>Applications thatsearchyourTwitter & Facebookaccounts for the mostshared links & photo’s.
    18. 18. Allowingyou to filter the overload of online information</li></li></ul><li>Journalism 2.0<br />The news story used to be a staticfeatre, but nowadayswhatyoucan do withthat story, and background information about a subjectis more important. <br />
    19. 19. Crossmedia<br />Content canbespread over different media:<br /><ul><li>The net, print, radio, TV, mobile</li></ul>Different content for every medium:short version of the article for iPhone, longer version on iPad, full version in print<br />
    20. 20. Crossmedia<br />
    21. 21. Concept: ePapers<br /><br />
    22. 22. Business models<br />Contextual, location based, personalisedads<br />Enablemicropayments: a financial transaction involving a very small sum of money and usually one that occurs online<br />The media companies ‘long tail’<br />New functions: moderators & social media experts<br />
    23. 23. Links<br /> Newspaper of the future<br />Etech: de toekomst van de krant<br />