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EffectiveUI lead user experience architect John McRee's presentation from South by Southwest Interactive 2011: …

EffectiveUI lead user experience architect John McRee's presentation from South by Southwest Interactive 2011:

"It’s a cultural phenomenon that most of us didn’t see coming: baby boomers are taking over Facebook, while the millenials are abandoning it like crazy because it is so last year. After all, what 20-something wants his mom to see his status update about last night’s party? This example signifies a trend in technology overall: the assumed late adopters are now joining early adopters as technology becomes increasingly easy and fun to use. Devices such as the Wii and the iPad have overwhelmingly been adopted by the older and less technologically savvy crowd. The trend has significant design implications. As we’re designing for emergent devices, we need to be very aware that we’re definitely not designing for ourselves. User research will become even more critical, with particular attention paid to the more mature crowd as they have different needs from other generations..."

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  • 1. Your Mom Has an iPad Designing for BoomersMonday, March 21, 2011
  • 2. John McRee Lead User Experience Architect E ectiveUI @johnmcree © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 3. My mom doesn’t have an iPad :( © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 4. My big mouth © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 5. Back in the day when... © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 6. Boomers ! technology © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 7. That sure is a clean kitchen! © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 8. Wrong! © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 9. Uh.... © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 10. Worldwide game console sales 46% Wii: $85 million Xbox: $50 million PS3: $48 million 27% 26% © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 11. US game console sales 49% Wii: $30 million Xbox: $19 million PS3: $12 million 19% 31% © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 12. Boomers comprise more than a third of the online population. -Forrester Research © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 13. Self-perception of savvy 100% 4% 6% 6% Newbies 7% Intermediates 80% 19% Net Vets 21% Super Net Vets 60% 40% 71% 66% 20% 0% Boomers Non-Boomers -Jupiter Research © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 14. Social networking 47% of internet users 47% ages 50-54 are using social networking sites. 26% 26% of internet users aged 65+ are using social networking sites. -Flowtown.com © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 15. Percentage using social networking by age 100 18-29 30-49 50-64 80 83 86 65+ 76 73 67 60 61 58 48 47 40 36 36 20 25 25 26 22 16 16 12 13 11 7 7 0 5 4 09/05 05/05 11/08 04/09 12/09 05/10 -Flowtown.com © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 16. % growth of adults who update their status 2009-2010 100% 88% 33% 27% 13% All adults 18-29 30-49 50-64 65+ -Flowtown.com © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 17. There’s $ in this © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 18. Boomers spend the MOST on tech -AdAge.com © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 19. Close to 80 million Americans controlling 50 percent of the country’s discretionary spending. -Forrester Research © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 20. Boomer women spend more money in all channels than women from all other generations. -Forrester Research © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 21. Outspent younger adults by $1 trillion in 2010 -Forrester Research © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 22. So, who are Boomers anyway? © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 23. © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 24. © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 25. © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 26. The oldest members of the Baby Boom generation turn 65 this year. © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 27. Too young to have any personal memory of World War II, but old enough to remember the postwar American High. -Strauss and Howe © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 28. 79 million Baby Boomers 26% of the population -US Census Bureau © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 29. © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 30. © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 31. How to design for Boomers? © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 32. Don’t © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 33. Design for goals and behaviors, aptitude and attitude, not generation © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 34. There are patterns to consider... © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 35. Boomers and Technology An Extended Conversation Boomers... • Like to learn new technologies and share their knowledge • Want technology to be safer • Want technology to be easier to use • See technology as a tool • Expect technology to adapt to them © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 36. Boomers like to learn new technologies and share their knowledge. © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 37. Like to learn new technologies and share their knowledge The Kickass Curve -http://headrush.typepad.com/ “I’m kicking ass!” Passion Threshold Ability d d o Ba Go “I don’t suck.” Suck Threshold Time © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 38. Like to learn new technologies and share their knowledge Obvious and e cient © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 39. Like to learn new technologies and share their knowledge Obvious and e cient © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 40. Like to learn new technologies and share their knowledge Obvious and e cient © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 41. Boomers want technology to be safer. © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 42. Want technology to be safer Feedback Vs. ... © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 43. Want technology to be safer Feedback Vs. ... Vs. Submit Only press Submit once. © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 44. Want technology to be safer Retraceable steps Pagination ! " # $ % & ()*+,-./ ! &&& " # $ % &&& " 0*12 Breadcrumbs %&()*#(+#*#(, !"#$ !"#$ !"#$ !"#$ © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 45. Want technology to be safer Strong visual design © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 46. Boomers want technology to be easier to use. © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 47. Want technology to be easier to use Consistent navigation and behavior !"#$%&( )$%&( !"#$%&( !"#$%&( !"#$%&( !"#$%&( !"#$%&( !"#$%&( !"#$%&( !"#$%&( !"#$%&( (%) )#*+&," !"#$%& -+&," !"#$%&"( !"#$%& )#*+&," !"#$%&"( !"#$%& )#*+&," !"#$%&"( (%) )#*+&," (%) !"#$%& !"#$%& !"#$%& !"#$%& (%) (%) © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 48. Want technology to be easier to use Consistent nomenclature !"#$%& ./01,2 ( 3/14 )* 5"%& +,- 67%& © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 49. Want technology to be easier to use Choose your horse © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 50. Boomers see technology as a tool. © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 51. © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 52. © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 53. Boomers expect technology to adapt to them. © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 54. Expect technology to adapt to them Augmented reality... © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 55. Expect technology to adapt to them Has to be useful © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 56. Accessibility © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 57. Accessibility Workforce with signi cant disability: 18-65 20% -US Census Bureau © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 58. Accessibility Workforce with signi cant disability: Nearing Retirement 42% -US Census Bureau © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 59. Accessibility Workforce bene ting from accessibility tech 60% -Forrester Research © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 60. “Disability” is a HUGE turn-o © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 61. Accessibility Limit on-click events !"##$%&(%) !" © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 62. Accessibility External labels on forms Do this: !"#$ %#"& Not this: !"#$ %#"& © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 63. Accessibility Meaningful links !"#$"% !"#$"% &%"()*+,-()$.%),*/)#("/0)12,"1/"/-%)#$*+*,*1*23) &%"()*+,-()$.%),*/)#("/0)12,"1/"/-%)#$*+*,*1*23) ".*/0),"$)$)"*-,($)/"(+%)*21*$*$-2/)-/).#4%")"/) ".*/0),"$)$)"*-,($)/"(+%)*21*$*$-2/)-/).#4%")"/) $.%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,) $.%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,) 2,/%-$)"9"%1*/#/*2)-..#(1).#4%*,6 2,/%-$)"9"%1*/#/*2)-..#(1).#4%*,6 !"#$%&($" !"#$%&($" !"#$"% !"#$"% &%"()*+,-()$.%),*/)#("/0)12,"1/"/-%)#$*+*,*1*23) &%"()*+,-()$.%),*/)#("/0)12,"1/"/-%)#$*+*,*1*23) ".*/0),"$)$)"*-,($)/"(+%)*21*$*$-2/)-/).#4%")"/) ".*/0),"$)$)"*-,($)/"(+%)*21*$*$-2/)-/).#4%")"/) $.%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,) $.%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,) 2,/%-$)"9"%1*/#/*2)-..#(1).#4%*,6 2,/%-$)"9"%1*/#/*2)-..#(1).#4%*,6 !"#$%&($" !"#$%&($" © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 64. Accessibility Watch contrast !"#$%&()$ © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 65. Boomers ! technology © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 66. Boomers want to learn and share safe, easy to use technology... © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 67. ...as long as they see it as a tool that’s that will enhance their life. © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 68. Design for goals and behaviors, aptitude and attitude, not generation © 2011 EffectiveUI, Inc.Monday, March 21, 2011
  • 69. John McRee Lead User Experience Architect E ectiveUI @johnmcree © 2011 EffectiveUI, Inc.Monday, March 21, 2011