Flash and Flex in an HTML5 / App Store World

Flash and Flex in an HTML5 / App Store worldTuesday, October 4, 11

Macromedia Flex 1-1.5 (2004, 2005) • Server-side technology • Rich component set for Flash • MXML / AS compiled to SWF on the server using a J2EE server • $15,000 per CPU (wikipedia) ??? • Flex Data Services required Product Goal: Get Flash into Business© 2011 EffectiveUI, Inc.Tuesday, October 4, 11

Macromedia Flex 1-1.5 (2004, 2005) • Server-side technology • Rich component set for Flash • MXML / AS compiled to SWF on the server using a J2EE server • $15,000 per CPU (wikipedia) • Flex Data Services required Product Goal: Get Flash into Business© 2011 EffectiveUI, Inc.Tuesday, October 4, 11

Adobe Flex 2 (2006) • AS3 • Eclipsed-based Flex Builder • Client-side compiling • Free compiler • Charting • Flex Data Services 2 Product Goal: Get Flash to Developers Increase adoption in businesses© 2011 EffectiveUI, Inc.Tuesday, October 4, 11

Adobe Flex 3-3.5 (2008, 2009) • Open Source • Integration with CS product line • AIR • Profiling and refactoring in Builder Product Goal: Increase Adoption, Community Make Flex Builder a “real” product© 2011 EffectiveUI, Inc.Tuesday, October 4, 11

Adobe Flex 4 (2010) • “Design in Mind” • Spark • Catalyst Integration • FlexUnit integration • Improved profiler • Network monitor • TLF Product Goal: Improve UX Improve Enterprise tooling© 2011 EffectiveUI, Inc.Tuesday, October 4, 11

Adobe Flex 4.5 (2011) • Multi-Screen (Mobile!) • Builder enhancements to support enterprise, templating, etc. • More Spark • Spoon.as Product Goal: Mobile app development Improve Enterprise development© 2011 EffectiveUI, Inc.Tuesday, October 4, 11

Flex’s current trajectory: reverse- engineering the business plan Provide the tools required for enterprise-level workflows Marketed to Developers To solve a wide array of problems With good results© 2011 EffectiveUI, Inc.Tuesday, October 4, 11

Flex’s current trajectory: reverse- engineering the business plan Provide the tools required for Enterprise enterprise-level workflows Marketed to Developers Developers To solve a wide array of problems Ubiquity With good results Design© 2011 EffectiveUI, Inc.Tuesday, October 4, 11

1997 - 1999 Flash for animations on the web! 2000 - 2008 Flash for interactive sites & multi-media on lots of things, but mostly the web! 2008-2010 Flash-based RIA applications for desktop and web, plus everything from before 2010 Flash-based mobile apps and everything from before 2011 and Flash-based 3D games, native beyond devices, and not everything from before.© 2011 EffectiveUI, Inc.Tuesday, October 4, 11

So that Adobe can sell...... Creative Suite part of $2Billion creative solutions revenue 2010, 54% of total revenue (#1 source) LiveCycle part of $355M in Digital Enterprise Solutions revenue 2010, 9% of total revenue (#3 source)source: adobe.com/aboutadobe/invrelations/ﬁnancialdocs.html© 2011 EffectiveUI, Inc.Tuesday, October 4, 11

I put this question to the Quora community: “What are the best reasons to learn Flash in an HTML5 web and native app world?” Answers: Consistent Experience (browser issues) Get to market quicker Single technology to focus on Faster ROI Core OOP education and more.© 2011 EffectiveUI, Inc.Tuesday, October 4, 11

Approaches to multi-screen: Web-only Multiple native applications (avoid multi-screen ubiquity altogether) HTML5 app cache PhoneGap Sencha Titanium AIR mobile© 2011 EffectiveUI, Inc.Tuesday, October 4, 11

Multi-screen application development represents the best business case for Flex. Flex is an easy technology for multi-screen application development. AIR is the future of the Flash platform for consumer applications.© 2011 EffectiveUI, Inc.Tuesday, October 4, 11

SpringAS Signals Flight Swiz asmock FlexLib Mate as3corelib Jest Parsley as3crypto Ribbit PureMVC as3awss3lib TweenLite Robotlegs Away3D Tweener tinyTLF PaperVision3D Merapi Spoon.as FCSS WOW 3D hamcrest-as3 Degrafa as3youtubelib SwiftSuspenders Reflex as3syndicationlib FlexUnit Stealth FZip© 2011 EffectiveUI, Inc.Tuesday, October 4, 11

4. Video & AudioTuesday, October 4, 11

HTML5 video lacks the ability to “secure the content, handle reporting for our advertisers, to...ensure premium visual quality, communicate back with the server to determine how long to buffer and what bit-rate to stream, and dozens of other things that aren’t necessarily visible to the end user.” - Hulu gizmodo.com/#!5538264/hulu-says-html5-isnt-ready-yet© 2011 EffectiveUI, Inc.Tuesday, October 4, 11

You have to choose two encoding techs - Flash will be one. Flash is still the only viable choice for delivering protected and controlled video and audio content on the web. Multimedia streaming and DRM are Flash’s strongest hold and future on the web.© 2011 EffectiveUI, Inc.Tuesday, October 4, 11

Why move from HTML5 to Flash? Browser support is spotty at best Performance isn’t up to par There is no FGL for html5 games Source: blog.tametick.com/2011/01/why-im-moving-from-html5-to-flash.html© 2011 EffectiveUI, Inc.Tuesday, October 4, 11

“Is html5 the future? I sure hope so! Unfortunately, it isn’t the present.” - TameTick.com blog.tametick.com/2011/01/why-im-moving-from-html5-to-flash.html© 2011 EffectiveUI, Inc.Tuesday, October 4, 11

Flash faces increasing competition from other platforms in the gaming world. AIR is a powerful platform for distributing games to multiple platforms Flash has a deep history in the gaming community© 2011 EffectiveUI, Inc.Tuesday, October 4, 11

VISIBILITY Perceiving interactive elements AFFORDANCES Understanding interactive elements FEEDBACK Knowing how your actions impact the system MAPPING How well the interface reflects your understanding of the system CONSTRAINTS Preventing errors in the system CONSISTENCY Objects that appear the same function the same© 2011 EffectiveUI, Inc.Tuesday, October 4, 11

VISIBILITY COMPONENT SET Perceiving interactive elements AFFORDANCES COMPONENT SET Understanding interactive elements FEEDBACK EVENT MODEL Knowing how your actions impact the system MAPPING CUSTOM CONTROLS & LAYOUTS How well the interface reflects your understanding of the system CONSTRAINTS VALIDATION & ERROR HANDLING Preventing errors in the system CONSISTENCY CLASS-BASED VISUAL ARCHITECTURE Objects that appear the same function the same© 2011 EffectiveUI, Inc.Tuesday, October 4, 11

HTML mark-up is SEMANTIC MXML mark-up is VISUAL Semantic mark-up is good for applying multiple views to a single data- structure and require external visual descriptors (CSS.) Visual mark-up is good for defining an explicit visual representation of an external data object, semantic or otherwise.© 2011 EffectiveUI, Inc.Tuesday, October 4, 11

The browser was made for semantic mark-up. Flash locks site content in a layer of abstraction. Abstraction allows for generalization, ubiquity, and re-use. Specificity allows for customization, perfection, and speed - an experience highly-tailored for each specific medium.© 2011 EffectiveUI, Inc.Tuesday, October 4, 11

Take aways: Flex has a strong future. It looks different than its past. HTML has a strong future. It looks different than its past and Flash’s past. Native apps have a strong future. Mobile + App stores are highly disruptive.© 2011 EffectiveUI, Inc.Tuesday, October 4, 11

Thanks! Fill out your surveys to win books. Come by the EffectiveUI booth. Other great sessions: Tues 1:00pm: From Pixar to Ramayana: The Art of RJ Owen Graphic Storytelling with Sanjay Patel EffectiveUI Tues 2:30pm: HTML5 Semantic Web Tues 4:00pm: Flash Platform Roadmap @rjowen rj.owen@effectiveui.com Weds 8:00am: Practical Mobile Development with Flex and Adobe AIR© 2011 EffectiveUI, Inc.Tuesday, October 4, 11

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Flash and Flex in an HTML5 / App Store World

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Flash and Flex in an HTML5 / App Store World Presentation Transcript