EffectiveUI
Juan Sanchez | Experience Architect
Who is this guy?
EffectiveUI?
EffectiveUI is a user experience agency
EffectiveUI is an award-winning, user-centered design
and development agency that ...
What EffectiveUI does
• User Research
• Competitive Analysis
                          User Experience and Design
• Use Ca...
8 criteria for good user experience
• provide valuable feedback
• behave with consistency
• behave in a familiar way
• be ...
EffectiveUI + eBay
EffectiveUI + Herff Jones
EffectiveUI + National Geographic
EffectiveUI + Mobile
Lessons Learned
Mobile UI Design
Mobile UI Design: Figure out what matters
• What’s the “soul” of the app?
• Find the true use for the application and what...
Mobile UI Design: What’s the use case?
• How is this app going to be used?
• Primary touch point?
• Companion application?...
Mobile UI Design: Device knowledge
• Device prototypes
• Made a wooden iPad to test before
  device was available
• Go to ...
Mobile UI Design: Appearance
• “Small things” like app icons can make a difference
• Metaphors can work
• Design can win o...
Mobile UI Design: Design jump starts
• Use the native UI
• Read the HIG and design guidelines
• Follow established convent...
Mobile UI Design: Help designers see
• Get designers as close to the real thing as you can
• Get them set up with the dev ...
Mobile UI Design: Help clients see
• Testing your design
• Create a simple HTML website with hotspots
  and send the URL t...
Mobile UI Design: Test, test, test
• Test interactions
• Gestures
• UI overload/fatigue
• Performance
Any questions?
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Mobile Monday Presentation April 2010

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Check out this presentation from EffectiveUI's Juan Sanchez on mobile UI design (presented on Monday, April 26, 2010, at the ATLAS Institute). Juan, part of the team behind EffectiveUI's Ideate iPad app, joined a slate of other mobile gurus for this Mobile Monday Colorado event.

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Mobile Monday Presentation April 2010

  1. 1. EffectiveUI Juan Sanchez | Experience Architect
  2. 2. Who is this guy?
  3. 3. EffectiveUI?
  4. 4. EffectiveUI is a user experience agency EffectiveUI is an award-winning, user-centered design and development agency that creates and implements custom web, mobile and desktop applications for today’s most respected organizations.
  5. 5. What EffectiveUI does • User Research • Competitive Analysis User Experience and Design • Use Case Development • Interaction Design Mobile Desktop Web • UI Development • User Acceptance • API Architecture API Legacy Systems
  6. 6. 8 criteria for good user experience • provide valuable feedback • behave with consistency • behave in a familiar way • be obvious and efficient • be responsive and perform • help people and businesses accomplish goals • be brand consistent and elegant • be progressive and trustworthy
  7. 7. EffectiveUI + eBay
  8. 8. EffectiveUI + Herff Jones
  9. 9. EffectiveUI + National Geographic
  10. 10. EffectiveUI + Mobile
  11. 11. Lessons Learned Mobile UI Design
  12. 12. Mobile UI Design: Figure out what matters • What’s the “soul” of the app? • Find the true use for the application and what sets it apart from other applications • Mobile does not mean shrinking your website or app down, it degrades the experience • Can it be a web app?
  13. 13. Mobile UI Design: What’s the use case? • How is this app going to be used? • Primary touch point? • Companion application? • Optimized UI for a larger app? • A lot of what's done with a mobile app informs the mobile or web app Image via mindingthegaps.com
  14. 14. Mobile UI Design: Device knowledge • Device prototypes • Made a wooden iPad to test before device was available • Go to Best Buy and play around with the phones, cameras, TVs, etc. They're a great device lab.
  15. 15. Mobile UI Design: Appearance • “Small things” like app icons can make a difference • Metaphors can work • Design can win over features • Maintain focussed views • Don’t overwhelm* • Remember how people interact with devices: fingers • Long processes can be smoothed over with delightful interactions
  16. 16. Mobile UI Design: Design jump starts • Use the native UI • Read the HIG and design guidelines • Follow established conventions • Don't follow established conventions Image via metaspark.com
  17. 17. Mobile UI Design: Help designers see • Get designers as close to the real thing as you can • Get them set up with the dev environment • Test and run on the simulators • Even better, get them loading on to a device • Show them what it means to implement their designs • Even let them add assets and commit :-O ?!??! Image via blogs.tech-recipes.com
  18. 18. Mobile UI Design: Help clients see • Testing your design • Create a simple HTML website with hotspots and send the URL to a client • Email images to a client that they can load in their phone • Great way to show clients what their (and your) decisions mean Image via testiphone.com
  19. 19. Mobile UI Design: Test, test, test • Test interactions • Gestures • UI overload/fatigue • Performance
  20. 20. Any questions?

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