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With so much content on the web this paper aims to answer the question how users can get the most out of their web searches with regards to user-generated content. The system in which we use for web searches can be modified or optimized for better web search result for users. The main goal of this literature review is to look into the research on web search optimization mainly focusing on research in the areas of tags, algorithms, and URLs. These sources on web search show that it has the ability to be enhanced via a few different avenues. With enhanced web search capabilities this would allow users to gather better results tailored to them specifically.