‘Where my Girls at ?! - representing women in hip-hop’ is an exhibition about hip-hop from a female perspective.
It shows female inﬂuences on the hip-hop culture. Showcasing several expressions such as music, fashion and dance.
Create rumour around the exhibition, generate free-publicity and activate young adults to visit the museum.
A week before the exhibition opening we organised a guerrilla activation in the Rotterdam city center in front of the
‘Historisch Museum’. The pop-up hip-hop karaoke wagon received a lot of attention, we created a viral that got picked
up by several relevant blogs and ofﬂine regional media.
The exhibition 'Where my Girls at?!' at ‘t Gemaal op Zuid received attention from the following